Something a bit strange, and both halves of it are true. Your podcast is going to be the most trusted thing you make, and it’s going to be the worst at getting anyone to actually click or do something in the moment. Most people read that second bit as a problem. I read it completely differently.

There’s research behind this, thousands of people surveyed, looking at trust across every kind of content people consume, and audio podcasts came out somewhere that genuinely surprised me. In this episode I tell you where, and then I explain why the very thing that makes your podcast look weak on paper is the thing doing all your selling for you.

I get into where your listener actually is when she’s hearing you, why she can’t act in that moment even if she wants to, and how to tell your podcast is working when the numbers look flat. I also give you one question to ask on your next enquiry call that your analytics will never answer for you.

If you’ve ever looked at your download stats and felt a bit deflated, this is the one to press play on. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves