Since the 1960's, when we saw the origins of the natural product industry emerge partly as a reaction to the "miracle" of processed foods and partly because of greater affluence throughout much of society, a wellness awakening has been slowly emerging. With a pandemic and global warming effects afflicting the world, consumers' focus on self care and conscious business as only accelerated. 

How does hemp and hemp CBD play into shifting values and greater awareness about our personal and planetary wellness? We asked these question or Deanie Elsner, CEO of Charlotte's Web, and Erin Meagher, Founder of supplier Beneficial Blends what they believe is feeding changing attitudes and what they think the future has in store for the hemp CBD industry. Learn about why mission and commitments behind the scenes matter today more than ever.