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What Serial Entrepreneurs can Teach Us About Successful Business Ideas
Episode 15th August 2021 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
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Serial entrepreneurs are exceptionally gifted in bringing new business ideas to the market. Today’s special guest, is a member of the serial entrepreneurs club, and he has built a continuous string of success that we’re going learn about to see how you too can develop business ideas into a successful venture.

What You’ll Discover About Serial Entrepreneurs (highlights & transcript):

* The key to serial entrepreneurs success [02:21]

* The nature of serial entrepreneurs [3:26]

* How this serial entrepreneur picks the winners from the losers [05:20]

* The biggest business challenge facing serial entrepreneurs [08:17]

* Where business culture is most vulnerable to sabotage [10:32]

* How to be ruthless in maintaining your business culture [12:14]

* The two things that drive serial entrepreneurs [15:09]

* Sources of business guidance for serial entrepreneurs [18:30]

* And MUCH more.

Guest: Norman Crowley

Norman Crowley is a serial entrepreneur, who founded and sold three businesses for over three-quarters of a billion dollars before the age of forty.

He started his first business, a welding company, when he was just 16. The Cork, Ireland-based business had 8 employees within a year, with Norman selling it when he turned 20.

He then started a computer and internet business called Trinity Commerce, growing the company 170 employees by the time he was 28 and selling it for $21 million.

He then started Inspired Gaming Group (the world’s largest company in the server-based gaming domain), which was sold for $500 million; and Europe’s largest Wi-Fi hotspot provider, The Cloud, which was bought by Rupert Murdoch’s BSkyB for $77 million in 2011.

In 2010, Norman founded energy efficiency company Crowley Carbon, feeling his next venture needed to be about more than making money. He wanted to set up a business that made a real difference in addressing the global climate change issue. The company is focused on reducing the energy that businesses consume by ensuring the heating and cooling in buildings operates efficiently. It employs 250 people across offices in 20 countries, and boasts an impressive client list which includes Owens Illinois, Glanbia, Johnson & Johnson and Intel. To date, the business has saved customers over $400 million in energy.

In 2019, he launched electric car company Electrifi, which creates world-class hypercars, by converting classic luxury cars (Ferrari, Lamborghini, Aston Martin) into high performance electric cars using Tesla components. Boasting a performance specification on par with a Formula 1 racing car, these electrified cars can hit speeds of 0 to 60mph in under 2 seconds and deliver a driving range of 600km. Not since DeLorean closed its doors in the 1980s has anyone attempted to bring back car manufacturing at scale to Ireland, but the entrepreneur who was born just a short distance from Henry Ford’s home place is not afraid of a challenge.

He also launched Crowley Solar in 2019, with the aim of increasing the amount of solar energy produced in Ireland by 50%. The firm has already completed a 6MW solar installation in the UK and is currently completing projects in Ghana, Mexico, Poland and Ireland.

Earlier this year he founded AVA. It is the first company to manufacture cars in Ireland of any scale in almost 40 years. The company is developing a “hyperclassic” – a new family of electric cars, with very high performance, but with styling inspired by some of the greats of motoring’s past.

Choosing to be part of the global climate solution instead of the problem, he is not afraid to call it as it is and identify those that are failing our planet or shirking their responsibility in making this required change.

 It’s not all about business though for the entrepreneur. He set up The Cool Planet Experience which is a not for profit foundation launched in 2018 by Sir Richard Branson to create an exceptional educational experience that shows the fun side of environmental responsibility in a solution driven fun & interactive way.

Related Resources:

Contact Norman and connect with him on LinkedInFacebook, and Instagram.

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