While social media can help from a word of mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast.

It’s great for building a community around you and your show, but harder to actually drive listens. So, instead, here are three options I've found more effective.

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

• Shure SM7B dynamic mic
• TZ Audio Stellar X2 condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• JOBY Wavo Boom Arm
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing
• Hindenburg Pro

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I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better

podcaster in just a minute a week. If you want more specific tips just for you and your podcast,

check out the Magic Mic membership at oneminutepodcasttips.com forward slash support.

And now, this week's episode.

While social media can help from a word of mouth perspective, and I've seen some podcasters have

great success with it. I find it generally isn't very effective at growth for your podcast.

It's great for building a community around you and your show, but harder to drive actual listens.

So instead, here are three options I found more effective. Number one, trailer swaps with podcasts

in your niche. Reach out to podcasters similar to your niche and ask if they want to run a trailer

swap. This is where they play your trailer on their show and vice versa. Because the audience

is similar and listeners will generally be on an app already when listening, it's easier to click

open your show from that episode's show notes or search for it directly on that podcast app and

follow. Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness

and listeners around your show is to submit it to industry newsletters in your niche. This can be

for any event you're creating or attending, special episodes, new season launch and more. I've had

great success for this show by being featured in the likes of Podnews, PodBam, Pocket Casts and more.

Number three, start your own newsletter.

There's a reason newsletters have been around for so long.

They're one of the most effective ways

that grow an audience that wants to hear from you

and what you have to offer,

whether that's exclusive content,

behind-the-scenes info,

or an online course.

This offers value to your subscribers

and also keeps your podcast front and center

to those subscribers.

These are just some of the ways

I found to be really effective,

and the added bonuses are little to zero cost involved

except your time,

which is always nice.

Until the next time,

happy podcasting.

Thanks for listening. If you enjoy one minute podcast tips be sure to share with your friends

and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

♪♪♪