Wrongly dismissed by the media as a 'Jaws' rip-off, this is a completely different kind of shark movie. 'The Shallows' is an exciting, tense and edge of seat scary tale with some incredible cinematography and landscapes.
Pascal Fintoni and Roger Edwards examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots.
We look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, Sully wasn’t CGI. He was real and put in a fine performance!
This conversation was recorded for episode 83 of 'Two Geeks And A Marketing Podcast'.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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