In this episode, we sit down with Osge Kurtoglu, founder of Ascend Business Advisors and former VP of Sales Excellence at Honeywell, who has helped Fortune 500 companies unlock $227M+ in margin improvements through AI, pricing, and go-to-market strategies.

With a background at Microsoft, Honeywell, Harvard, and Wharton, Osge brings a rare mix of technical, strategic, and boardroom experience to the conversation. She shares how to implement AI in sales, marketing, and operations — the right way — by focusing on clean data, governance, and augmentation instead of replacement.

🔥 What You’ll Learn in This Episode:

Why most AI projects fail (and how to avoid it)

How AI can free sales teams from admin work

The difference between augmentation vs automation

Key governance and ethical considerations every company needs

Practical AI use cases in pricing, sales, and marketing

How to find “quick wins” and measure ROI

📌 Connect with Osge Kurtoglu:

🔗 LinkedIn: https://www.linkedin.com/in/osgekurtoglu

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