Most creative and purpose-driven entrepreneurs love coming up with new ideas and working with their customers and clients.

But they hate sales, marketing and working on finances and spreadsheets.

They also complain about cashflow, profitability and burnout.

Their wheels are spinning because they focus on a narrow aspect of their business (delivery and ideas).

And they ignore all the other bits that they consider “boring” or “uninspiring” or “difficult” (finances, marketing, positioning, selling, recruitment etc…).

There’s a massive imbalance in where they put their attention and energy.

Alan, our mentor and friend, joins us to help you learn to love all of the business of business.

He lays out the different building blocks of your business and helps you appreciate the bits you shy away from, and how working on them can bring more ease to your life.