Lenny Murphy hosts Frederic-Charles Petit (CEO & Founder) and Renee Smith (Global Head of Innovation) from Toluna to discuss the transformation of market research through AI and synthetic data.

The conversation explores Toluna's journey from a panel provider to an integrated ResearchTech platform, highlighting their recent launch of synthetic sample solutions. The leaders share how they've been preparing for AI integration since 2019, investing in machine learning capabilities that now power their innovative offerings like rapid claims testing with harmonized personas.

Thanks again to Frederic-Charles Petit & Renee Smith for being our guest. You can connect with them on LinkedIn