Episode six of ‘Extraordinary Tales in Extraordinary Times’ features in-depth interview with Nike Co-founder and Chairman Emeritus, Phil Knight, the man responsible for building one of the world’s most iconic brands reveals all about Nike’s formative years, Michael Jordan’s influence on sales, how they have been affected by the Covid-19 crisis and Nike’s continued commitment to fighting racism. Host, Seb Coe, spoke to Co-Founder and Chairman Emeritus of Nike, Phil Knight, to find out how he built one of the most globally recognisable brands and the impact Covid-19 has had on the business. In a rare one-on-one interview recorded in late July, Coe and Knight talked at length on a range of topics including Knight’s pathway into athletics, the Nike brand’s formative years, the influence that Michael Jordan and Nike’s other global ambassadors have had on the success of the business, how Covid-19 has impacted Nike’s bottom line and its stance on social impact. Subscribe and download ‘Extraordinary Tales in Extraordinary Times’ now from Spotify & Apple Podcasts as well as Google Podcasts, Tunin, Deezer and Soundcloud: https://soundcloud.com/extraordinarytales