This is episode 14 of the ThinkData podcast in partnership with Dataworks

On today’s show, we welcome Serena Huang, the Founder of Data with Serena and the Chief Data officer at ABE.

Serena has worked for the likes of Paypal, Kraft Heinz, and GE within People Analytics and has also recently joined Linkedin as a course instructor!

We had a great conversation about the following -

• Serena's background and what ultimately brought her to ABE.work
• Who are ABE and what is the vision behind it?
• As someone who has championed personal branding, Serena offered up great advice on where to begin when it comes to creating a personal brand
• What is People analytics and why is it such an important part of the wider talent piece that organizations so often overlook
• What steps can companies take to ensure that they are getting the most out of their people, and in turn increase engagement and retention?
• At what stage should companies look to invest in people/HR/talent analytics and what is your advice on how to drive a “data-driven culture” in organizations?

Serena's passion and evident expertise in creating data-driven talent and people strategies for some of the world's leading brands made for a great episode! Make sure you give her page a follow and this episode a listen!