Shownotes
Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.
Key Timestamps
[00:00:00] Introduction – The power of AI in coaching
[00:01:00] Personal story – How AI solved a real-life legal challenge
[00:02:00] Why training AI matters – From generic to gold
[00:04:00] Shifting your mindset – AI as a colleague, not a shortcut
[00:05:00] The Five-Part Partnership Method explained
[00:08:00] Practical ways to use AI in your coaching business
[00:10:00] Key takeaways and free AI prompts
This episode is for coaches who want to save time, stand out with content that feels truly their own, and finally get AI to work like a trusted assistant rather than a robot spitting out generic text.
When you stop treating AI like a shortcut and start training it like a trusted teammate, you’ll unlock more time, more creativity, and more freedom to focus on the work only you can do.
🎁 Grab your free Essential AI Toolkit here and start using AI with ease
Useful Links
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (edition 2025)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Join the Let’s-Coach Circle for free
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Transcripts
Most coaches I speak to have tried AI,
maybe Chat GPT, or Claude, and thought,
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:well, that was fine, but fine isn't gonna
help you to stand out, win more clients,
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:or save you serious time in your business.
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:Here is the core principle I
want you to take away today.
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:AI is average by default, but if
you train it like your best team
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:member, it becomes one of the most
valuable assets in your business.
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:Chat, GPT has just released
its model five, and I'm
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:absolutely wowed by the impact.
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:I pay for my chat CPT, so I can upload
files and it gives better reasoning.
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:It is been an absolute joy for me at
the moment because I'm selling my home
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:at the moment and having huge legal
issues, and I've been up in the loft
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:recently scanning 1900s handwritten
deeds and scanning them to chat, GPT,
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:asking chat, GPT to transcribe them.
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:To tell me how they might help my case.
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:So I've been even more wowed by
chat GPT recently in my personal
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:life as well as professional life.
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:As a quick personal update, it's
currently the 12th of August.
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:When I'm recording this, I take all
six weeks of the school summer holidays
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:off, and I was super organized and
got everything recorded, edited,
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:scheduled, all of my social media and
then after this amazing experience with
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:chat GPT couldn't resist sneaking on
here to share more about how to train
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:your AI to be your best assistant.
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:I've also created something to
help you put this into action.
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:It's called two prompts to
make AI your Best Assistant.
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:There are simple copy and paste
prompts you can use straight
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:away to get AI working for you.
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:Like a long-term teammate who
knows your stuff, not a robot
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:spitting out generic text.
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:You can grab it for free, and
the link is in the show notes.
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:I will remind you again at the end.
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:The first time I used ai, I typed in
something along the lines of write
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:a blog for coaches, and it turned
something out that sounded like
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:a G-C-S-E business studies essay.
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:Nothing I'd put my name to, and
here is why I was not spending
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:long enough giving it the context
behind what I wanted it to do.
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:It's like hiring a VA and saying,
write my newsletter without
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:telling them who it's for, your
style or what success looks like.
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:AI will only ever be as good
as the training you give it.
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:So if you want it to
help with your marketing.
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:You need to treat it like you
are onboarding a team member.
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:I spent a ton of time doing this prior
to going on holiday, especially in
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:terms of my content and sharing more
stories about me and my background.
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:So I fed it a mass of stuff I
have on storytelling, and then I
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:asked it to ask me questions to
get my best stories out of me.
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:And then I asked it to remember this and
save it to memory so it can pull those in
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:any time I ask it to help me in future.
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:So that's one really small example of
how I have trained my AI to know me.
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:To create even better content
than it usually spits out.
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:So let's create a mindset
shift for you now.
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:'cause most people think of AI as a
search engine or a shortcut, and that
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:is why they get bland results instead.
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:How about thinking of AI as a colleague,
you are training to work in your business.
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:When you do that, it starts asking
you better questions, for example.
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:What tone should I use
for potential clients?
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:What is the emotional shift you
want to get your audience to feel?
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:How do you define great when
it comes to written content?
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:Once AI starts thinking ahead
like this, you spend less time
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:fixing and more time creating.
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:So let me take you through my coach
AI five part partnership method.
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:Step one is to define the
role and not just the task.
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:Instead of write me a LinkedIn
post, say something like You
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:are my marketing assistant.
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:Your role is to create great
content for coaches who want to
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:get clients with honesty, not hype.
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:Use warm strategic conversational
tone, avoid jargon, and use British
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:spelling and keep paragraphs short.
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:I would also add, use all of the
things that you know about me from
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:our history of working together
to bring in anything relevant.
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:Okay, so now you have to defined the role
of the AI in that particular conversation.
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:Step two is to let it onboard itself.
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:So you can ask what 10 questions
do you need to understand my style,
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:audience and preferences and then
you answer in detail just like
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:you would with a real team member.
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:It is the sort of task that we can easily
put off, and I put it off for absolutely
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:ages, and I'm so grateful to have spent
that 30 to 60 minutes having these
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:conversations with my chat GPT, so it can
get to know me and do a better job for me.
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:So it really is a case of putting
the work in upfront to get
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:better results in the long term.
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:Step three is give it real
work and coach the output.
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:So don't wait until it's ready.
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:Give it a real job.
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:Then explain why something
works or doesn't work.
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:So don't feel like you have
to have all of this in place.
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:The best thing is now with chat
GPT five especially, it will
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:remember your feedback, so you
can start if you want, with.
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:Give me a LinkedIn post, and if it's
terrible, say why it's terrible.
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:What you want more of.
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:So for example, I say often
now is, no, this is terrible.
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:It sounds like ai.
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:I want more of my personality in there.
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:I want a relevant story
for my background in here.
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:So due to your feedback,
AI will get even better.
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:So instead of just feeling frustrated
that it's rubbish, keep talking to
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:it and tell it why it's rubbish and
what it can do to make it better.
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:Step four is to save the gold.
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:So when something is right, then keep it.
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:Ask chat GPT or whatever AI you
are using to add it to its memory.
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:You can also create
custom GPT and add files.
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:For example, your brand
guide and things like that.
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:But what I found lately is
you can just say, I love this.
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:Please save this in your memory.
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:This is the style I like.
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:And step five is to keep it current
so your offers, priorities and tone
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:evolve just as you do as a coach.
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:Re onboard your AI every few months.
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:Keep chatting to it.
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:Keep thinking, what am I doing lately?
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:What have I told it about,
what haven't I told it about?
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:And really keep updating it just
as you would a normal team member.
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:So let's turn to some practical
ways you can use this right now.
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:Once you have trained it, AI can help
you to draft newsletters in your voice.
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:Summarize coaching calls for follow up,
including like I spoke about earlier,
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:taking a photo of your notes and
uploading them into chat, GPT, asking it
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:to transcribe them and summarize them.
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:I was absolutely wowed it could
read my crazily messy handwriting.
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:Research podcast opportunities
for you to pitch on.
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:So you can say, here's what
I do, here's my specialty.
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:I would love to speak on some
podcasts, tell it a bit more about
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:you, and it can actually do that
research for you and create the list.
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:Turn your workshop or anything
else you do into a lead magnet.
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:So as you'll have noticed, that's
exactly what I've done with this episode.
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:I haven't created a new lead
magnet for absolutely ages.
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:So I thought, why not actually use
the framework that I've worked hard
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:to create in this episode for you
into a lead magnet so you actually
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:implement after this podcast.
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:And finally you can use it to
role play a tricky conversation.
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:So for example, last night when I
was doing all of this legal work, I
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:said, act as if you are working for
the other side now, and tell me what
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:type of arguments they're gonna have
so we can incorporate those into our
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:letter to them right from the start.
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:So it isn't about replacing you,
it's about freeing you up to focus
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:on only the work you can do, which
is showing up with all of your
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:humanity, with your amazing clients.
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:Perhaps doing things like workshops,
maybe voice noting, potential
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:clients, all of those things that
you can now be freed up for because
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:AI has taken so much off your plate.
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:If you only remember one thing
from this episode, please
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:remember this core principle.
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:AI is average by default, but if
you train it to be your best team
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:member, it becomes one of the most
valuable assets in your business.
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:If you would like to make this
practical right away, like I've
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:mentioned, I've created two prompts to
make AI your best assistant quickly.
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:I have done this because I've
downloaded so many lead magnets
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:that I feel are utterly useless and
give me 20 pages of fluff, but no
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:real easy, quick way to do this.
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:So I created it myself.
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:They are really simple copy and paste
prompts that you can use today in your
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:AI to train it, to understand your
voice and style, and to create content
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:that creates conversations because
conversations lead to conversions.
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:It is completely free and you can find the
link to the two AI prompts to make your
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:AI your best assistant in the show notes.
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:So do go and grab that now.
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:I promise you, the time you
put in today will save you
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:hours and hours in the future.
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:I hope this was helpful and I hope
you start using AI to save you
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:buckets of time going forward.
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:And like I say at the end of
every episode, trust yourself.
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:Believe in yourself and be the wise
gardener who keeps on watering the seed
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:Microphone (Samson Q2U Microphone):
Thank you so much for listening to this
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:episode of Women in the Coaching Arena.
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:I have a mess of free resources on
my website joannalottcoaching.com.
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:That's Joanna with an A
and Lott with two T's.
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:joannalottcoaching.com.
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:And I'll also put links in the show notes.
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:Let me know if you found
this episode useful.
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:Share it with a friend and
leave me a review, and I will
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:personally thank you for that.
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:Remember to trust yourself, believe
in yourself and be the wise Gardner
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:who keeps on watering the seed.
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:Get into the arena dare, greatly and try.
