In our latest dare, we delve into the quintessential notion that letting go of the past is imperative for fostering future success. The pivotal inquiry we encourage listeners to contemplate is, “What will make success inevitable?”

This episode embarks upon a transformative journey where we explore the necessity of creating space—both metaphorically and literally—to nurture new growth and potential. We illuminate the importance of identifying not only the strengths that may have been overextended but also the novel archetypes we must embody to usher in our success.

Through illustrative anecdotes and practical strategies, we underscore that the pathway to greatness involves deliberate focus, accountability, and a well-structured sequence of actions, reminding us that success is not merely a matter of chance but a deliberate orchestration of our efforts and intentions.

So, join us as we invite you to design your breakthrough year and create opportunities rather than waiting for them to appear!

Takeaways:

1. In the journey towards achieving greatness, it is paramount to relinquish those limiting beliefs, allowing us to cultivate an environment conducive to growth and transformation.
2. To ensure success is not merely a fleeting moment but an inevitable outcome, one must introspectively ponder the archetype one must embody to facilitate such a transition.
3. The art of making success inevitable lies in honing a singular focus—mastering one pivotal endeavor rather than diluting efforts across myriad distractions.
4. A robust system of accountability, preferably involving a triad of supportive colleagues, can significantly enhance our commitment towards reaching our ambitious goals.
5. Creating profound connections with our customers is essential; the moments that resonate deeply with them will ultimately lead to their unwavering loyalty and advocacy.
6. Implementing a sequential approach to our goals allows us to tackle challenges methodically, ensuring that each step taken is purposeful and aligned with our overarching vision.

Chapters:

00:12 - The Process of Letting Go

00:35 - Embracing Growth and Change

03:52 - Identifying Key Moments for Customer Engagement

05:29 - Reframing Success: Embracing Your Brilliance

06:11 - The Keys to Success: Focus, Accountability, and Sequence

08:27 - Designing Your Breakthrough Year

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

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Hey, dare doer.

Oh my goodness.

It's been so incredible to just get you seeing, shedding all the things that might have been holding you back that you're ready to let go of.

It is essential in the process of breakthrough to be able to let things go.

This is the hard part, right?

How do I make room so that I can grow?

How do I make room in the soil so that my roots have space and my limbs have room?

I need to clear space and allow for new greatness to shine through.

This next one is very much about your greatness.

This next question is to ask yourself what will make success inevitable?

And I have two ways for you to think about this.

The first way is coming from where we just were seeing perhaps an area of strength that has been overused and is now time to release.

And something else is budding, something bigger, more mature, more elevated.

It's moving from being a princess to a queen.

It's looking at who do you need to be to make success inevitable?

What's that new archetype you need to step into?

What is that new voice to need to come from that will allow you to stand, grow and have those roots deepen and have the strength to forge ahead in this new way?

But it's also coming from a very practical place.

All right.

And this is where the imagination comes in a little bit.

Almost every company would benefit from more sales.

Whether that's customers you already have spending more with you, doing more with you, or having more customers.

The question becomes, let's say you're looking to attract more customers into your pipeline.

What are those moments that lead to the.

Yes.

What are those moments that create an experience for your customer that is so connected to them you feel connected to them?

Or if you're not there, the video of you or the image of your website or the image of your product, or the image of the person who is selling on behalf of the company.

The connection is so profound that they say yes, that it's a win.

Right.

So what are those moments that come about?

Every company I have ever had, this is the first question I always look for.

What is that thing that when I do it, it produces results?

Maybe for you it's going out and speaking at events.

Maybe it's holding a one on one, doing a discovery session, putting together a proposal and leading the team through it.

Maybe it's having an event experience with them at that place.

It could be any specific thing that allows the customer to feel connected to you and you feel connected to the customer.

For my elume company.

It was all about recruiting nurses.

If we could get them into the office and have a powerful experience, we designed a customer experience while they were there, right down to making baked cookies for them.

They had an experience where the person at reception would greet them and they would get a list of questions they should ask.

Ask us about, like, why do you love the company and what are the things you care about?

It created this whole experience.

And when they came, they would want to work with us.

What is that moment?

Or what could be that moment?

And then how could you amplify it?

We were doing it once a day.

Well, what if you did it six times a day instead?

Or what if you're doing something once a month and you were to do it multiple times?

Maybe it's not all you doing it multiple times.

Right.

But what's that thing that would make success your breakthrough goal inevitable?

Yeah.

I love this.

At this point in the challenge, we've quieted our mind enough by taking out all the things that are holding us back and holding our business back and leverage points, gotten a dream about what we actually want.

And so now we're able to see things like, I think of, like, Keanu Reeves in the Matrix.

Right.

We're like Keanu, right, in the Matrix.

And we're like, what?

What is going to make that success inevitable?

As you're talking, I'm like, thinking of just all these different ways.

As a business, you either want more eyeballs on your stuff to get more visibility, right?

Yes.

Or you want to focus on your customer experience and then making more layers to that experience to allow that to continue on.

There's a few other ways, but those are two that are coming up right now.

Now we're tapping into what's going to make success inevitable, whether it be having more people or really improving that customer experience to elevate another way.

Yeah, and I'll just add exactly.

The question feels draining.

It's because you're imagining you have to do something that's not in your brilliance.

Okay.

You've told yourself that the only way for me to do this is for me to do something a lot that I hate.

Take a moment to reframe that.

Maybe your role needs to change, or maybe it isn't that thing you think that needs to happen.

Where are you in your gift?

And where do you need others to play a part so that you're in your gift?

We were talking about this earlier, Stacy and I, about how I hate to sell.

And for years I told myself I had to sell.

And I learned that what I have to do is put myself in situations where I do everything but sell and other people sell.

If that's what you're seeing you have to do, then allow yourself to have both of those thoughts.

Okay, we need more of these meetings and maybe it's not all me.

Yeah.

Now I'm going to tell you some things that make success inevitable, right?

So the first thing is focus.

If you tell yourself that to make success phenomenal, you have to spin 12 different plates all at the same time.

And you have to do that all year long, let's just be honest, you're not going to do that.

You need to do one thing really well, put your whole heart and soul focused on doing as much of that one thing that creates that breakthrough.

You need to have one goal and know what those primary accelerators are that bring it.

And fewer the better.

So you need focus and that goes back to letting go of things that are holding you back, making room.

And the next thing, you need accountability.

You need accountability.

You need to have a team of at least three you meet with every week.

If it's just two, for some reason, we just don't do it.

But when you, you have the magical three, you have the meeting every week and you start to talk about, okay, well, this is our 12 month goal and this is the thing that we're trying to do a lot of and focus on.

Let's talk about how to do that better together.

When you do that accountable thing, it creates incredible progress.

The third thing is you have to put sequence in.

Part of sequence is that you can't change everything all at one time.

You can't do all the things that you think you need to do for a breakthrough this week.

It could be that the thing you need to do right now is one thing and then later on you're going to focus on something else.

Maybe that you just need to make yourself a list of things and have a chronology and then say, okay, I'm going to focus on this one thing at a time.

You need that focus, you need that accountability, you need that sequence.

So good.

Oh my gosh, I love this.

Because what will make success inevitable could even just be adding that weekly meeting or hiring the two extra team members that you don't have yet or something like that.

Here we go.

So the dare is.

I dare you.

What will make success inevitable?

Do the thing.

Don't wait for opportunity.

Create it.

Design your breakthrough year.

Yay.