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In this special Black History Month episode of the Science of Selling STEM, I had a chat with Gabrielle “GB” Blackwell, the Manager of Business Development - Strategic Accounts at Airtable. Gabrielle is a repeat LinkedIn Sales Star and has built 10,000+ followers over the past year. She leads a team of business development reps where she partners with people to cultivate a healthy culture of learning, development, and collaboration. She’s also the Co-Founder at Women in Sales Club, an organization built to drive conversations around enabling, empowering, and promoting women within the sales profession.
She mainly focuses on driving content and community. She will share how she overcame insurmountable odds to thrive in sales within the tech space, especially as a woman. She will also talk to us about her people-centric approach and how her infinite curiosity about her team members gets the best out of them. Our conversation will definitely be of great value to you as we also discuss what it takes for sales leaders to build teams that always win, and so much more. So don’t miss it. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. Stay tuned!
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As a sales manager, you are judged by the
Wesleyne Greer:performance of your team, and you're praised when they do
Wesleyne Greer:well. But one thing that you've not been able to figure out is
Wesleyne Greer:how to get everyone on your team consistently hitting quota every
Wesleyne Greer:single month. On the Snack size sales podcast, we discuss the
Wesleyne Greer:science of selling stem sales leadership in the science,
Wesleyne Greer:technology, engineering and manufacturing fields is
Wesleyne Greer:difficult. You will learn from sales managers just like you
Wesleyne Greer:that will give you actionable insights and tips on how to
Wesleyne Greer:develop as a leader and achieve your revenue targets every
Wesleyne Greer:single month. So pop your headphones in and get ready to
Wesleyne Greer:listen to my guest today. They will give you information and
Wesleyne Greer:inspiration to ensure that you have actionable insights that
Wesleyne Greer:you can put into place today. In the United States, February is
Wesleyne Greer:dubbed as Black History Month. Today, you're going to be
Wesleyne Greer:hearing a very special episode between myself and GB, also
Wesleyne Greer:known as Gabrielle Blackwell of airtable. During this episode,
Wesleyne Greer:you may hear some terms that you may know you may not know if
Wesleyne Greer:you're not in the tech industry. Some of these terms may be a
Wesleyne Greer:little bit foreign to you, but I wanted to give you your glossary
Wesleyne Greer:before we got started. An AE is an account executive. An SDR is
Wesleyne Greer:a sales development representative and a BDR is a
Wesleyne Greer:business development representative. So I encourage
Wesleyne Greer:you google search those figure out what they are. But Nestle
Wesleyne Greer:up, get out your notepad and get ready for this amazing episode
Wesleyne Greer:between myself and G B. Hello and welcome to another episode
Wesleyne Greer:of the science of selling stem today. I am so so excited to
Wesleyne Greer:have a fellow Texan I'll claim you as a Texan even if you
Wesleyne Greer:haven't been here your whole life. GB Blackwell of air table.
Wesleyne Greer:How are you today?
Gabrielle Blackwell:I am doing well. How are you?
Wesleyne Greer:I'm doing amazing. Let me tell you guys a
Wesleyne Greer:little bit more about Jeb. She's the repeat LinkedIn Sales star.
Wesleyne Greer:And she's built 10,000 plus followers. Over the past year,
Wesleyne Greer:she leads a team of business development reps at Air table
Wesleyne Greer:where she partners with people to cultivate a healthy culture
Wesleyne Greer:of learning, development and collaboration. When she's not
Wesleyne Greer:leading a team or posting content. She's focused on
Wesleyne Greer:driving content and community for women in sales Club, an
Wesleyne Greer:organization built to drive conversations around supporting
Wesleyne Greer:and enabling women in the sales profession. So you're not doing
Wesleyne Greer:like just one or two things. You're doing a million things to
Wesleyne Greer:start your career. And how did you get to where you are today?
Gabrielle Blackwell:Yeah, I joke around and I say that I
Gabrielle Blackwell:started sales out of desperation. I had moved back
Gabrielle Blackwell:from Paris, France in 2015. I thought I was going to get into
Gabrielle Blackwell:like the HR people recruiting side of the business,
Gabrielle Blackwell:interviewed a bunch of places didn't get past the phone
Gabrielle Blackwell:screen. So Mike, let me take a moment and really think about
Gabrielle Blackwell:like, Where do I see my career growing into? And so it kind of
Gabrielle Blackwell:created a vision map of my for myself. And I said the CEO like
Gabrielle Blackwell:I'm just going to aim for the CEO position. Where do we CEO
Gabrielle Blackwell:start their careers often in sales? Really, this bubbled up
Gabrielle Blackwell:for me as one of those positions that I felt like alright, I can
Gabrielle Blackwell:get started in this. And it will very much aligned to like my
Gabrielle Blackwell:overall like long term career goals. So I started applying for
Gabrielle Blackwell:sales positions, specifically an SDR role, the if I applied on a
Gabrielle Blackwell:Wednesday, my first day was the following Wednesday. So I'm
Gabrielle Blackwell:like, Cool. Let's make it happen. So I was like, I needed
Gabrielle Blackwell:a job I needed a career in sales just happen to align very well
Gabrielle Blackwell:to that.
Wesleyne Greer:Wow. So you literally made a vision map. A
Wesleyne Greer:lot of people don't do that. They don't cast their vision out
Wesleyne Greer:on paper anywhere. Tell us like why why did you even start
Wesleyne Greer:there?
Gabrielle Blackwell:I think I didn't actually start there. As
Gabrielle Blackwell:I mentioned, I had, I had been interviewing at a bunch of
Gabrielle Blackwell:different places, and I just wasn't going anywhere. And
Gabrielle Blackwell:again, when I when I was living in Paris, France, I thought I
Gabrielle Blackwell:was going to live there had no monies I was with a.so, great ex
Gabrielle Blackwell:husband as well. And so when I came back, I was like, I really
Gabrielle Blackwell:need to figure out what I'm doing with my life. And I have
Gabrielle Blackwell:to actually like claim, what I'm going to do and have some sense
Gabrielle Blackwell:of ownership and control over the way that my life is going.
Gabrielle Blackwell:And so in effort of just I'm just going to try and get into
Gabrielle Blackwell:the people side of the business not not going anywhere. Like let
Gabrielle Blackwell:me just try something different. So I remember I would go into
Gabrielle Blackwell:bookstores, and I would read up on all the different career
Gabrielle Blackwell:paths and like how should I choose those career paths? And
Gabrielle Blackwell:I'm just ingesting information on like, what's the best way to
Gabrielle Blackwell:think about starting a career. And so somewhere in that journey
Gabrielle Blackwell:of like walking around from one Barnes and Noble to the next, or
Gabrielle Blackwell:like what phone screens the next I was just down I'm like, What
Gabrielle Blackwell:am I actually doing here? Like I really need to plot my path and
Gabrielle Blackwell:I need to have a direction. So I just feel like I'm running
Gabrielle Blackwell:around rudderless. And so like, I think that was a moment where
Gabrielle Blackwell:I'm like, I need to understand where I'm heading. So as soon as
Gabrielle Blackwell:I gave myself my northern stall then everything else seemed to
Gabrielle Blackwell:make a lot of sense. I knew exactly kind of like what to do,
Gabrielle Blackwell:where to go, even if I was like, what cold calling cold emailing,
Gabrielle Blackwell:like what is my life brought me to? And now made sense in the
Gabrielle Blackwell:grand scheme of okay, what am I actually building? I'm not just
Gabrielle Blackwell:building for having a job, I can do that anywhere in any place.
Gabrielle Blackwell:I'm like I'm building a career and something I know I could be
Gabrielle Blackwell:committed to. I think that's really what was driving me is
Gabrielle Blackwell:like, I wanted to have that commitment to something
Wesleyne Greer:that's amazing. I think so many times is people
Wesleyne Greer:in general salespeople, we don't really lay out that roadmap.
Wesleyne Greer:We're just like, I want this thing. And then that's it. And
Wesleyne Greer:so I love how you said, Okay, let me take a step back. Let me
Wesleyne Greer:do a little bit of research, some reading. And I interviewed
Wesleyne Greer:and a week later, I was a salesperson. So how was that
Wesleyne Greer:dropping in the middle of the ocean? No.
Gabrielle Blackwell:That's a great way of putting it I am
Gabrielle Blackwell:just like reflecting back cuz I can't even remember taking my
Gabrielle Blackwell:phone screen in the car. I met my godmother up for coffee. And
Gabrielle Blackwell:I was like, Oh, I have an interview. And she's like, do
Gabrielle Blackwell:you want to prep for it, I was like, I don't know if this like,
Gabrielle Blackwell:I don't know, sales is meant for me. But I'm just gonna have fun,
Gabrielle Blackwell:see what happens. And I got on the call. And I honestly just
Gabrielle Blackwell:had, I had a really great conversation with the person who
Gabrielle Blackwell:would end up being my manager is named Stan bar. And I think just
Gabrielle Blackwell:like from the get go, one of the things that he had shared with
Gabrielle Blackwell:me, he goes, you know, you seem like somebody who's going to be
Gabrielle Blackwell:kind of successful no matter where you go. And I just want to
Gabrielle Blackwell:let you know that this is like the first demonstration of an
Gabrielle Blackwell:investment into your career and into your success. But recognize
Gabrielle Blackwell:that whether you work for me or not, like know that I'm
Gabrielle Blackwell:invested, that was on a phone screen, right? He's like, I
Gabrielle Blackwell:don't want to get ahead of myself and offer you a job right
Gabrielle Blackwell:off a phone screen. So I think he was also slightly desperate
Gabrielle Blackwell:to work so all very well. But from the get go, I just talked
Gabrielle Blackwell:to someone and what I heard and what I felt was, wow, like this
Gabrielle Blackwell:person, just trust me. Like the he sees that I can be very
Gabrielle Blackwell:successful. And I think that's like what I was seeing in
Gabrielle Blackwell:myself, regardless of what was going on around me and what my
Gabrielle Blackwell:external circumstances look like. So it even when I met him
Gabrielle Blackwell:in person, I was like, I don't know if I could take this job.
Gabrielle Blackwell:He's like, why not? Like, I don't know. Sorry, headphone
Gabrielle Blackwell:fell out of me working in sales. And he's like, Who do I need to
Gabrielle Blackwell:talk to your family? Like, oh, okay, you're really you're for
Gabrielle Blackwell:real. So I think already, I was just like, I was excited about
Gabrielle Blackwell:working for someone who seems so curious about what I could do,
Gabrielle Blackwell:where I was like, Alright, this is I feel like, I'll be in a
Gabrielle Blackwell:place where I can really show up and show out. And so from the
Gabrielle Blackwell:first day, I was just like, I have no other choice but to be
Gabrielle Blackwell:successful. So like, that was it, I was like, I made a
Gabrielle Blackwell:decision, I made a conscious choice. I don't have any money.
Gabrielle Blackwell:I'm living in a basement of my uncle's house, I like I gotta
Gabrielle Blackwell:just be successful. And so like, at that point in time, I think I
Gabrielle Blackwell:was just like, a woman on a mission. And I was like, I'm
Gabrielle Blackwell:exactly where I need to be. And now I just need to make the best
Gabrielle Blackwell:of the opportunity. So I didn't really feel like I was getting
Gabrielle Blackwell:dropped off in the middle of the ocean. I was just like, I'm
Gabrielle Blackwell:gonna make it work. The end. So that's what it was for me. I
Gabrielle Blackwell:love
Wesleyne Greer:it. And you really touched on a couple key
Wesleyne Greer:points there. One thing is a manager seeing something in you,
Wesleyne Greer:right? And you didn't have any sales experience. I love saying
Wesleyne Greer:stop hiring your competitors rejects people don't do it. Find
Wesleyne Greer:strong salespeople, find people who have those innate abilities
Wesleyne Greer:to be excellent. And then something else that a lot of
Wesleyne Greer:people think it's like sales. Oh, I can't do that. My field is
Wesleyne Greer:not gonna like that. I want to be sleazy used car salesperson.
Wesleyne Greer:So once you got into your first sales position, had a go,
Gabrielle Blackwell:it went really well. I was a top
Gabrielle Blackwell:performing. So I started off as a sales development
Gabrielle Blackwell:representative. And I think I'd averaged like 130% a quota. If
Gabrielle Blackwell:you looked at the next top performing rep, they would have
Gabrielle Blackwell:been under 100%. I think there was one point in time I was
Gabrielle Blackwell:producing at like 3x, the next top performing rep. And yeah, so
Gabrielle Blackwell:it went really well as we get like two times my ote so tough.
Gabrielle Blackwell:So my manager at some point in time, he's like, did you know
Gabrielle Blackwell:you're gonna make to lecture ote? Like, you're on path to do
Gabrielle Blackwell:that? And he's like, Can I get some money from you? So at that,
Gabrielle Blackwell:at that point in time, I was like, oh, like, um, I was having
Gabrielle Blackwell:one I was having a good time. I was enjoying what I was doing. I
Gabrielle Blackwell:was enjoying everything that I was learning. So I feel like
Gabrielle Blackwell:sales I share this with people my sales is a learning
Gabrielle Blackwell:profession, in my opinion. At least that's what my experience
Gabrielle Blackwell:has been. So it was always, it's always been really intriguing to
Gabrielle Blackwell:figure out cool, like, how can I better understand our prospects?
Gabrielle Blackwell:How can I learn more about our customers? Like how can I get
Gabrielle Blackwell:better at being a salesperson or even alright, I'm really
Gabrielle Blackwell:interested in figuring out how to operationalize my own success
Gabrielle Blackwell:and share that out with other folks. So for me, I had it
Gabrielle Blackwell:wasn't just a matter of like, Oh, I'm really successful as
Gabrielle Blackwell:also being challenged by my manager at that time to figure
Gabrielle Blackwell:out how can I share what was working with me to also help
Gabrielle Blackwell:others figure out what was like what could work for them to kind
Gabrielle Blackwell:of took on a somewhat of a team leader role to where I could
Gabrielle Blackwell:like coach and mentor other folks on the team. So yeah, the
Gabrielle Blackwell:first year went really well. Okay,
Wesleyne Greer:so first year in sales blowing it out of the
Wesleyne Greer:water three acts doing amazing at what point did you say okay,
Wesleyne Greer:he dropped me in the middle of this tiny ocean. And I want you
Wesleyne Greer:to drop me in the middle of a big ocean and become a sales
Wesleyne Greer:manager. Yeah,
Gabrielle Blackwell:it was definitely I feel like a path
Gabrielle Blackwell:less taken or last, like less traveled. So that first company
Gabrielle Blackwell:I worked at as a sales development representative of
Gabrielle Blackwell:that company's called Cloud words. The sales development
Gabrielle Blackwell:department was eliminated, like, right at my one year or right
Gabrielle Blackwell:before my one year mark. So I was like, dang, I was doing
Gabrielle Blackwell:really well. Like, this is a company that I really like, like
Gabrielle Blackwell:my manager got fired. The VP of Sales got fired. It was it was a
Gabrielle Blackwell:crap storm. Yeah, yeah. The fun of working in startups. So I was
Gabrielle Blackwell:kind of like beside myself for a bit. And the VP of sales that I
Gabrielle Blackwell:worked for it cloud words start up a new companies like, hey,
Gabrielle Blackwell:like, I can get you an SDR role, no problem. But what do you feel
Gabrielle Blackwell:like? How do you feel about becoming an AE? I was like,
Gabrielle Blackwell:Sure, I'll take on the challenge. So I stepped into the
Gabrielle Blackwell:AE role at this new company, they relocated me out to
Gabrielle Blackwell:Portland, Oregon from Chicago, I got into actually got into like
Gabrielle Blackwell:a car accident had a terrible concussion and kind of forgot
Gabrielle Blackwell:how to operate for a bit, all the while I'm holding a quota,
Gabrielle Blackwell:right. So I went until like the last month of the quarter at
Gabrielle Blackwell:zero, like, I was at the very bottom of a list of like, 75
Gabrielle Blackwell:people like what am I doing is sales for me, somehow the stars
Gabrielle Blackwell:aligned. And in the last few weeks of the quarter, I closed,
Gabrielle Blackwell:like almost 100k deal. And I was working a mid market accounts,
Gabrielle Blackwell:as well as some other like smaller deals. So I ended up
Gabrielle Blackwell:hitting like 193% of my quota number one of my team, like,
Gabrielle Blackwell:look at Yeah, yeah, so I was, you know, and then and then I,
Gabrielle Blackwell:you know, everyone's like, super excited for me. They're like,
Gabrielle Blackwell:Wow, what a comeback kid. I come back two days after the quarter
Gabrielle Blackwell:and to find out my position a bit eliminated. Oh, my gosh. Oh,
Gabrielle Blackwell:yeah. So and that was all by the way, that was all within the
Gabrielle Blackwell:same year. That was 2016. For me. So I, yeah, so kind of had
Gabrielle Blackwell:this experience of like, wow, like, I know, I can do this
Gabrielle Blackwell:work. But it was incredibly discouraging and disheartening
Gabrielle Blackwell:to experience these things. So and I also hadn't been in the
Gabrielle Blackwell:account executive long enough for people to go, Hey, like, we
Gabrielle Blackwell:see you having enough experience, like we'll hire you
Gabrielle Blackwell:back in. And maybe that was a blessing in disguise, because I
Gabrielle Blackwell:ended up thinking through, alright, I need to work for a
Gabrielle Blackwell:company that's growing quite a bit, right where the marketplace
Gabrielle Blackwell:really has a big need for what they're offering. And if I
Gabrielle Blackwell:joined that kind of company, regardless of the kind of
Gabrielle Blackwell:technology, I'll probably have some opportunities that show up,
Gabrielle Blackwell:I don't know what they're going to be. So I ended up joining
Gabrielle Blackwell:this company called Cloud mobility as a BDR. So I kind of
Gabrielle Blackwell:lose a little bit of a step back, but I was like, whatever
Gabrielle Blackwell:we're gonna figure it out. I was like, we prove it. And I'm like,
Gabrielle Blackwell:Gabrielle has proven that we can get stuff done and get promoted,
Gabrielle Blackwell:do very good job, like, let's just trust in ourselves again.
Gabrielle Blackwell:And so I joined the company, and their BDR function was hardly
Gabrielle Blackwell:anything that resembles business development, it was more so we
Gabrielle Blackwell:have one person is a sales admin, and just kind of like,
Gabrielle Blackwell:hey, like, here's what this program could be. I had all my
Gabrielle Blackwell:resources for my past gigs, I started creating like scripts
Gabrielle Blackwell:and playbooks for myself, just because there wasn't really a
Gabrielle Blackwell:manager for my function. And then when we got a new VP of
Gabrielle Blackwell:sales I just shared with him, Hey, I've been an organization
Gabrielle Blackwell:where we built out what you want to build out. I was a leader in
Gabrielle Blackwell:that capacity. I really studied to figure out like, what makes
Gabrielle Blackwell:this program successful. And I think that I'd be a great
Gabrielle Blackwell:manager, right for the business development team. He heard me I
Gabrielle Blackwell:don't think he took me seriously. And then when the
Gabrielle Blackwell:position actually came up, where they had a job wreck for a few
Gabrielle Blackwell:months afterwards had to remind him again, like, Hey, by the
Gabrielle Blackwell:way, I'm your girl, he gave me a shot to interview how to panel
Gabrielle Blackwell:interview, like, ever. I stayed up for three days straight,
Gabrielle Blackwell:creating this business plan. It was intense, and presented like
Gabrielle Blackwell:three business days later, and ended up getting the job that
Gabrielle Blackwell:day. So I was just like, I was like, listen, again, woman on a
Gabrielle Blackwell:mission, like you cannot stop me, you cannot deny Me, I've got
Gabrielle Blackwell:to do great work. I'll show you what I'm capable of in this
Gabrielle Blackwell:business plan. Then after that, like I will produce results. So
Gabrielle Blackwell:I just kind of, that's how I got into management.
Wesleyne Greer:Wow. So I have to unpack all of this that you
Wesleyne Greer:just told us. Literally had a year of people letting you go
Wesleyne Greer:people saying, hey, Jeb, I'm sorry. Your position is
Wesleyne Greer:eliminated for companies and doing well. And you literally as
Wesleyne Greer:a comeback kid, you mentioned how you close that quarter out.
Wesleyne Greer:But you said hey, took a step back. Where do I want to be?
Wesleyne Greer:What is the next best step for my career? A lot of times we
Wesleyne Greer:don't do that a lot of times we don't stop, take a pause and say
Wesleyne Greer:what's best for my career? Not what's the job that's gonna pay
Wesleyne Greer:the bills, but what's best for my career. And so you found this
Wesleyne Greer:company, you went in and you said, I know how to be excellent
Wesleyne Greer:in my capacity. And what I want to do is I want to help others
Wesleyne Greer:be excellent. And so you advocated for yourself and so
Wesleyne Greer:many people, especially women, I'm going to plug women here, we
Wesleyne Greer:don't advocate for ourselves, we just take it right. And you kept
Wesleyne Greer:pushing and kept pushing. And you became a manager. That is
Wesleyne Greer:amazing. I mean, like literally going from being laid off twice,
Wesleyne Greer:to saying, I'm going to lead this team of BDR in this brand
Wesleyne Greer:new creative position. The person for this job
Gabrielle Blackwell:yeah, 100% exactly what happened. And yeah,
Gabrielle Blackwell:advocated for myself big time. So Kevin Dorsey's one of the
Gabrielle Blackwell:things that he really impressed on to me, because there's a part
Gabrielle Blackwell:about being a woman, but there's also being like a black woman, a
Gabrielle Blackwell:woman of color is he's like, like, you don't need to just
Gabrielle Blackwell:raise your hand and say, like, say, like, Oh, hey, like, I want
Gabrielle Blackwell:this, you have to like, raise your hands. And you have to
Gabrielle Blackwell:raise your voice, like you're not yelling or anything like
Gabrielle Blackwell:that. But you have to make sure that people hear you. And that
Gabrielle Blackwell:means that you might have to tell them quite a number of
Gabrielle Blackwell:times for them to go, oh, look, you're talking to me. That 100%
Gabrielle Blackwell:happen big time. So yeah, 2016 to 2017 all those years. Like it
Gabrielle Blackwell:was such a journey. But yeah, a good one.
Wesleyne Greer:That is amazing. So that you said one thing that
Wesleyne Greer:is I think key, you're not just a woman, you're a woman of color
Wesleyne Greer:in the tech industry, right? So I mean, all of these cars that
Wesleyne Greer:have stacked against you all of these things that are saying,
Wesleyne Greer:hey, DB, there's nobody else like you here doing this job. It
Wesleyne Greer:isn't meant for you. And you said, You know what, I don't
Wesleyne Greer:care. I'm just gonna raise my I'm gonna say this is what I'm
Wesleyne Greer:destined to do. And for that, is one reason that I know you've
Wesleyne Greer:gotten so much success out of your career, because you didn't
Wesleyne Greer:just take it right, you didn't just lay down and say, Okay,
Wesleyne Greer:I'll just stay in this BDR role and keep making this company
Wesleyne Greer:money right here in this silo?
Gabrielle Blackwell:Yeah, you know, what I joined in tech
Gabrielle Blackwell:sales, that first role that I had at Cloud ability. So day
Gabrielle Blackwell:one, I mean, it's a very small team initially, like we were
Gabrielle Blackwell:based out, we had a satellite office in Chicago. So it's where
Gabrielle Blackwell:I was working companies based out of San Francisco. So I
Gabrielle Blackwell:started with two other folks, a woman named Dana, a guy named
Gabrielle Blackwell:Nick. And then there was two guys were on San Francisco. Over
Gabrielle Blackwell:the course of a few months, one of the guys in San Francisco
Gabrielle Blackwell:left and other guy moved positions, Nick got let go. And
Gabrielle Blackwell:then it was Dana and myself. And then all of a sudden, it was I
Gabrielle Blackwell:don't remember everyone's name. It was like Erica, and Maddie
Gabrielle Blackwell:and Heather. And it was like, we just had a team of women. Yeah,
Gabrielle Blackwell:wow. That was my first experience in sales, like the
Gabrielle Blackwell:only guy in the office was our manager. So I didn't really like
Gabrielle Blackwell:know that there was any kind of gender disparity or like gender
Gabrielle Blackwell:gap or like, and what the implications of that meant in
Gabrielle Blackwell:terms of access to opportunity and access to earnings and
Gabrielle Blackwell:things like that. So like, I didn't know that exists, until I
Gabrielle Blackwell:left that company. So I think I was really blessed in that
Gabrielle Blackwell:situation to like, be in what feels like a like utopian place
Gabrielle Blackwell:in sales. And I also like, it wasn't until like a few
Gabrielle Blackwell:opportunities later that I also started to understand like, oh,
Gabrielle Blackwell:wow, there are people who will refuse to see me as successful
Gabrielle Blackwell:and who will, consciously or unconsciously block me from
Gabrielle Blackwell:having opportunities because of the color of my skin, and
Gabrielle Blackwell:because of the body that I inhabit as a woman. So I kind of
Gabrielle Blackwell:like grew up, actually, like in sales in a very innocent way.
Gabrielle Blackwell:And I also like, just like, grew up to a single mom. So there was
Gabrielle Blackwell:no, I really had no examples of anything that would tell me that
Gabrielle Blackwell:I couldn't be successful. So and I had started teaching off the
Gabrielle Blackwell:side of this program called elevate this past year. So with
Gabrielle Blackwell:Elevate, they're really trying to get folks to break into tech
Gabrielle Blackwell:sales, most of the folks are coming from like an
Gabrielle Blackwell:underrepresented minority, or they're coming from maybe like a
Gabrielle Blackwell:troubled background kind of thing. And one of the things I
Gabrielle Blackwell:would hear from folks in my class is like, hey, Jeb, people
Gabrielle Blackwell:aren't giving me opportunities, because I don't have enough
Gabrielle Blackwell:experience. I'm like, Well, you can't change the fact that you
Gabrielle Blackwell:don't have experience much the same way. I can't change that
Gabrielle Blackwell:I'm a black woman. And if I can't change it, that's not the
Gabrielle Blackwell:reason I'm not being successful. Like there are so many other
Gabrielle Blackwell:things are inside of my control. You know, can I work at every
Gabrielle Blackwell:single company? No. Can I have any, whichever manager No, like,
Gabrielle Blackwell:do I need to be very precise, and very, like, discerning and
Gabrielle Blackwell:the choices that I make 100%. But I also recognize, if I had a
Gabrielle Blackwell:really great manager, my first go, I had a really great
Gabrielle Blackwell:manager, a really great leadership team now that I'm
Gabrielle Blackwell:like, not everybody is going to discriminate in those ways.
Gabrielle Blackwell:Like, there are people who really, really will want me to
Gabrielle Blackwell:thrive and are 100% bought into that, whether it means working
Gabrielle Blackwell:for them or working elsewhere. So it's just my prerogative,
Gabrielle Blackwell:it's my job to go and make sure that I'm around those people so
Gabrielle Blackwell:that I can really have the kind of success that I know I'm
Gabrielle Blackwell:capable of.
Wesleyne Greer:Hmm, that is powerful. That is so powerful,
Wesleyne Greer:because what we know fully is that we can't control how other
Wesleyne Greer:people perceive us or their biases, or any of the cars that
Wesleyne Greer:may be stacked against us. All we can do is control ourselves,
Wesleyne Greer:and how we show up to the world and what we can do. And so
Wesleyne Greer:really, the fact that you You're pouring into others so that they
Wesleyne Greer:can reach the levels of success that you have. I think that is
Wesleyne Greer:absolutely amazing. And you mentioned that, you know, when
Wesleyne Greer:you started your career, you had some really, really great
Wesleyne Greer:bosses. But I know that was up time within your career that you
Wesleyne Greer:had some trouble getting a new position. Talk to us about that
Wesleyne Greer:a bit.
Gabrielle Blackwell:Yeah, 100%. So I had, this is beginning of
Gabrielle Blackwell:2018. So there's a company that I've been working for. And
Gabrielle Blackwell:there's no other way to put it. But it was a very hostile
Gabrielle Blackwell:working environment. And so there were times where they'll
Gabrielle Blackwell:go. And it's like all the details, I was just getting a
Gabrielle Blackwell:lot of very unsafe, I was on the receiving end of a lot of like
Gabrielle Blackwell:uncivil treatment. And at the beginning of 2018, I end up
Gabrielle Blackwell:having like a mental breakdown, and during that time during the
Gabrielle Blackwell:breakdown, had gotten trouble with the cops and ended up
Gabrielle Blackwell:getting a misdemeanor as well as part of that. And it's really
Gabrielle Blackwell:hard to get a job when you have a misdemeanor. Very, very
Gabrielle Blackwell:difficult to get a job when you have a misdemeanor, and also to
Gabrielle Blackwell:have just gotten in misdemeanor and like kind of coming out of
Gabrielle Blackwell:that and recognizing like, wow, this was very much informed by
Gabrielle Blackwell:the environment, very unhealthy environment that I was in. So
Gabrielle Blackwell:yeah, I would interview at places people would be like,
Gabrielle Blackwell:Hey, we think that you're the best, they would offer me a job.
Gabrielle Blackwell:I didn't know how to talk about the fact that I had a
Gabrielle Blackwell:misdemeanor, I didn't know how to talk about, hey, like, here
Gabrielle Blackwell:are the series of events that led to the misdemeanor as well.
Gabrielle Blackwell:So what wind up happening was, these people would find out from
Gabrielle Blackwell:my background check that I had a misdemeanor. And they would
Gabrielle Blackwell:start to inform their own idea of like who I was, then I didn't
Gabrielle Blackwell:ever change. Like I never interrupted that narrative. So
Gabrielle Blackwell:very much. I feel like I very much surrendered control of my
Gabrielle Blackwell:narrative to other people. And so that led to a couple of
Gabrielle Blackwell:offers being rescinded. Yeah, so I was like living in New York
Gabrielle Blackwell:City. I like didn't have any money. I had to move back in
Gabrielle Blackwell:with my mom in 20. Yeah. 2019. So moved back home to
Gabrielle Blackwell:Chicagoland area, and actually reached back out to I had been
Gabrielle Blackwell:talking to my first manager, dad, who was talking about and
Gabrielle Blackwell:then he knew what was going on. Right? So he definitely
Gabrielle Blackwell:fulfilled his promise of hey, like, I'm invested in you, like
Gabrielle Blackwell:no matter what. So he had taken on a VP role at a company that
Gabrielle Blackwell:he was working at, and had let me know, he's like, Hey, I think
Gabrielle Blackwell:that you're great. I know, there's some stuff has happened
Gabrielle Blackwell:in the past, right? That's blocking your ability, like,
Gabrielle Blackwell:what do you need? I was like, I just need someone to like
Gabrielle Blackwell:advocate for me and champ, like, like, basically, like, I'm not a
Gabrielle Blackwell:jerk, you know, like, I just had a very, very real human moment.
Gabrielle Blackwell:And it got the best of me. So what I really needed someone to
Gabrielle Blackwell:advocate for me internally and let them know that like, I'm so
Gabrielle Blackwell:much more than my background check will show. And so when
Gabrielle Blackwell:they were opening up a BDR manager position, he reached out
Gabrielle Blackwell:to me and was like, Hey, I think that you'd be great. I'd love
Gabrielle Blackwell:for us to work together again. And he was my internal champion.
Gabrielle Blackwell:So I ended up starting to work at a company called in Futura as
Gabrielle Blackwell:a BDR. Manager. And like, that really gave me the opportunity
Gabrielle Blackwell:to go, alright, like I've been in the BDR manager position,
Gabrielle Blackwell:once before, one time might not be enough for someone to go
Gabrielle Blackwell:like, hey, like you're good. You're good as a manager, but
Gabrielle Blackwell:also like really helped me build that much more confidence in
Gabrielle Blackwell:like, hey, like, I can do this job, I can do it very well. I
Gabrielle Blackwell:don't have to worry about the past stuff. And so it took me a
Gabrielle Blackwell:year and a half to get back into the BDR manager position. But I
Gabrielle Blackwell:got back.
Wesleyne Greer:And really, I think that the thing, the story
Wesleyne Greer:that you just shared, what is so telling about that is that, you
Wesleyne Greer:know, hey, a lot of times we don't talk about the negativity,
Wesleyne Greer:the toxic workplaces that actually lead to our mental
Wesleyne Greer:anguish, especially when we're in sales. And it kind of
Wesleyne Greer:catapulted into something that left you in a place where you
Wesleyne Greer:couldn't get another position. However, you didn't give up. You
Wesleyne Greer:didn't say, Okay, I'm just gonna go be a barista, and you know,
Wesleyne Greer:I'll work my way up, and I'll be a manager, because I know how to
Wesleyne Greer:manage people, I'll be a coffee shop, you kept going and having
Wesleyne Greer:an ally, right. And so right now, anyone who's listening, if
Wesleyne Greer:you are in a position of power, whether you're in a C suite
Wesleyne Greer:role, a VP role, and there is someone that you can help
Wesleyne Greer:elevate someone that you can lift up that you can help them
Wesleyne Greer:if they're going through a tough patch, as GB just mentioned,
Wesleyne Greer:that person who said, I invested in you, I believe in you is why
Wesleyne Greer:she was able to get back on her feet. And I think having those
Wesleyne Greer:like you said that internal champion, somebody will go to
Wesleyne Greer:bat for you to say this person is more than what you see on a
Wesleyne Greer:background check truly helped you.
Gabrielle Blackwell:Mm hmm. Yeah, big time. I will say I
Gabrielle Blackwell:almost gave up my mom, I got a I got a little it's not even a
Gabrielle Blackwell:lecture, but I got a pep talk for my mom before sitting on the
Gabrielle Blackwell:couch one day, and I was looking real glum, because I was just
Gabrielle Blackwell:like, I'm like, What am I gonna do? I don't know what's
Gabrielle Blackwell:happening. So she's just like, Gabrielle, it looks like you're
Gabrielle Blackwell:giving up and you shouldn't ask. Bye, mom. I won't. So um, you
Gabrielle Blackwell:know that I'm like, very Very, very, very grateful for my mom
Gabrielle Blackwell:for kind of just like giving me a little bit of a reminder a
Gabrielle Blackwell:little bit of a boost in that way. I think there's a second
Gabrielle Blackwell:piece to this two of you know, there's there's the things that
Gabrielle Blackwell:like C suite leaders can do. One of the big things that I'm
Gabrielle Blackwell:sharing right now was also, I had an internal champion, but I
Gabrielle Blackwell:also had invested quite a bit into that relationship back in
Gabrielle Blackwell:2015, right? It's like, Hey, I'm going to show up, and I'm going
Gabrielle Blackwell:to do really great work, like, I'm going to ask you questions,
Gabrielle Blackwell:I'm going to ask for feedback, I want you to look great dad, you
Gabrielle Blackwell:know what I mean? Like, and I also made it a point to like,
Gabrielle Blackwell:get to know him to get to know who his wife was, like, get to
Gabrielle Blackwell:know who his kid was, and really try and demonstrate that level
Gabrielle Blackwell:of care and him as a person, and not just what he could do for
Gabrielle Blackwell:me, given his title. And this is really what I'm trying to
Gabrielle Blackwell:advocate to with the folks that I'm mentoring is great. Like,
Gabrielle Blackwell:I'm a mentor of yours. But also like who else in your
Gabrielle Blackwell:organization can be a sponsor for you, especially for women,
Gabrielle Blackwell:especially for women of color, I was just talking to one of my
Gabrielle Blackwell:mentees who just recently joined in sales, and she's the only
Gabrielle Blackwell:black woman that she knows of in North America, right. So I was
Gabrielle Blackwell:like, Hey, it is critical, it's essential for you to have people
Gabrielle Blackwell:who are going to speak up on your behalf and advocate for
Gabrielle Blackwell:you, when you are not in the room. I was like I was like this
Gabrielle Blackwell:will number one help you save your like cover your ass in case
Gabrielle Blackwell:like something goes down. But also, more importantly, is like
Gabrielle Blackwell:when someone's thinking about a promotion, for example, or a new
Gabrielle Blackwell:opportunity or a learning opportunity. And you've invested
Gabrielle Blackwell:in that relationship. And what was happening is someone goes to
Gabrielle Blackwell:Victoria and says, Hey, Victoria, I really think that
Gabrielle Blackwell:Sara over here is great, or is there, she'll also go, Hey, but
Gabrielle Blackwell:what about what about Heather over here? I think Heather
Gabrielle Blackwell:should also be considered my, these are the kinds of things
Gabrielle Blackwell:like if you invest in those kind of relationships, especially
Gabrielle Blackwell:early on, the start to pay off like three, four fold in the
Gabrielle Blackwell:future.
Wesleyne Greer:That's so good. I remember when I went to my
Wesleyne Greer:first international sales meeting in Germany, I looked
Wesleyne Greer:around the room, I was just so excited. You know, I'm brand new
Wesleyne Greer:salesperson, I'm excited about this, there were five women in
Wesleyne Greer:the room. And I was the only person of color. And I'm this is
Wesleyne Greer:international. So this isn't just North America. And so when
Wesleyne Greer:we think about that, that was many moons ago. But the thing is
Wesleyne Greer:that in many places, it's still the same. Yeah, I was so
Wesleyne Greer:fortunate that my manager was actually one of the women in the
Wesleyne Greer:room. And so when you talk about having that internal champion,
Wesleyne Greer:the person who speaks for you, when you're not around, even if
Wesleyne Greer:we translate that into how sales works, right, you think about
Wesleyne Greer:okay, who's sitting down the champion that I'm going to talk
Wesleyne Greer:to? Who's that person who's going to advocate for my
Wesleyne Greer:product? It's the same thing when you're thinking about your
Wesleyne Greer:career, who's the person who's going to advocate for me, when
Wesleyne Greer:I'm not in the room? Who's the person that I'm always going to
Wesleyne Greer:be peppering? And asking them questions and saying, Hey,
Wesleyne Greer:should I do this? Should I talk to this person? How can I
Wesleyne Greer:elevate myself? Those people that we surround ourselves with
Wesleyne Greer:are so important? You started an organization not too long ago,
Wesleyne Greer:women in sales club tell us about that?
Gabrielle Blackwell:Yeah, so they are co founded women in
Gabrielle Blackwell:sales club alongside my dear friend business partner Aleksey
Gabrielle Blackwell:boudoir. So we are celebrating Yes, like, this is like our one
Gabrielle Blackwell:year, so I don't remember exactly what day it was that we
Gabrielle Blackwell:started, but sometime in January of last year. And you know, it
Gabrielle Blackwell:really started off with like Alex and I have a conversation.
Gabrielle Blackwell:We're just on the phone, chit chatting. And Aleksey Anna just
Gabrielle Blackwell:shared about like she had always had this experience of being the
Gabrielle Blackwell:only woman on the sales floor. And I was like, you know, like,
Gabrielle Blackwell:I turn it off on a team of women. So like, I don't identify
Gabrielle Blackwell:with that experience all the way. But I definitely am
Gabrielle Blackwell:typically like the only black woman around like in the
Gabrielle Blackwell:company, like not just even on the sales floor. So we talked
Gabrielle Blackwell:about like, what really helped us in our careers and like, what
Gabrielle Blackwell:were the things that felt like hindrances, and then what is the
Gabrielle Blackwell:kind of like mental anguish that we go through or be the only and
Gabrielle Blackwell:so that started off a conversation on clubhouse where
Gabrielle Blackwell:we're like, let's just talk about what it's like being the
Gabrielle Blackwell:only on a sales floor. So initially, women's sales club
Gabrielle Blackwell:kicked off as a room and clubhouse that we it was an
Gabrielle Blackwell:event that we'd host every Saturday for a couple hours,
Gabrielle Blackwell:we'd have a different topic. And we also were like, Hey, we also
Gabrielle Blackwell:recognize like how impactful like men have been in our
Gabrielle Blackwell:careers. Like, every mentor, every manager that I've had up
Gabrielle Blackwell:until like last year is a man. So I was like the people who
Gabrielle Blackwell:have really been the most influential in my career up
Gabrielle Blackwell:until recently. I'm like, these are men. So we also recognize
Gabrielle Blackwell:like, it can be so easy to join into these women in fill in the
Gabrielle Blackwell:blank environment. And it turned into a man bashing sessions,
Gabrielle Blackwell:right? Hey, we want to do something very different. We
Gabrielle Blackwell:want to be a part of the conversation. A lot of men are
Gabrielle Blackwell:in positions of power. So if we can really share experiences,
Gabrielle Blackwell:like maybe this is how we can bridge a gap of like, this is
Gabrielle Blackwell:what will allow men to feel more comfortable investing in women,
Gabrielle Blackwell:whether that's with like learning opportunities,
Gabrielle Blackwell:promotion opportunities, those kinds of things. And here's
Gabrielle Blackwell:really how we could start to elevate the profession of sales.
Gabrielle Blackwell:So we're not doing the same like forum of events every Saturday
Gabrielle Blackwell:on clubhouse, but we just launched a newsletter. I write
Gabrielle Blackwell:that to like, please subscribe comes out every Sunday, but a
Gabrielle Blackwell:lot of heart and effort into that. So we are partnering with
Gabrielle Blackwell:companies as well to start throwing events, or like
Gabrielle Blackwell:recruiting events or like webinars and things like that.
Gabrielle Blackwell:So really just trying to like share content and build
Gabrielle Blackwell:community in that side to again, like just like have
Gabrielle Blackwell:conversations, get people thinking about how can we make
Gabrielle Blackwell:sales a better place for literally everyone, right. But
Gabrielle Blackwell:there's a there is a focus on women for this.
Wesleyne Greer:Wow. So just the up place. And what I like is
Wesleyne Greer:that this isn't just like, hey, this is women, women, women,
Wesleyne Greer:women supporting women, yes, that's important, but the
Wesleyne Greer:importance of having those male allies, and those people who,
Wesleyne Greer:again, who are in the position of power that can help elevate
Wesleyne Greer:you. So I'm guessing that you talk about how to find that
Wesleyne Greer:mentor and helping that mentor elevate the woman and all of
Wesleyne Greer:those amazing things that both women and men need to elevate
Wesleyne Greer:themselves within sales.
Gabrielle Blackwell:Yeah. 100% Yeah, it's Aleksey was usually
Gabrielle Blackwell:the one who would kick off the like preamble to the room, she
Gabrielle Blackwell:she'd go, like, while we are called Women in sales club, you
Gabrielle Blackwell:know, we value every perspective. And it just so
Gabrielle Blackwell:happens that it's run by two women kind of thing. So I know I
Gabrielle Blackwell:butchered it quite a bit. But from my perspective, I'm just
Gabrielle Blackwell:like, hey, if we can make sales better for everyone, like I was
Gabrielle Blackwell:like, it has to be better for everyone. It can't just be
Gabrielle Blackwell:better for women alone. Right? Like, like, it can't just be
Gabrielle Blackwell:better for black people, or like, it really does have to be
Gabrielle Blackwell:better for everyone. We can also understand what are the nuance
Gabrielle Blackwell:differences in the experience based off of whatever identity
Gabrielle Blackwell:that you carry, and that you live in and things like that.
Gabrielle Blackwell:But for mine, I'm like, Alright, the whole like toxic workplace
Gabrielle Blackwell:culture, like I don't think those are healthy for white
Gabrielle Blackwell:dudes, I really don't. Like you're right. It's not honest.
Gabrielle Blackwell:I'm like, it's not a good place for anyone. So like, let's
Gabrielle Blackwell:really do the work to make. I also think as a manager, as a
Gabrielle Blackwell:leader, with my team, you know, I think about the impact that I
Gabrielle Blackwell:can have. Imagine someone starts off their career, the first
Gabrielle Blackwell:mentor do they have is a black woman, right? And I'm just like
Gabrielle Blackwell:that to see like, how cool is that? But I think about All
Gabrielle Blackwell:right, hey, if I show up, and I'm thoroughly like I care about
Gabrielle Blackwell:that person, thoroughly invested in that person, right? Like, I'm
Gabrielle Blackwell:in support of their ability to succeed. And I'm also an
Gabrielle Blackwell:advocate for them and their ability to have more
Gabrielle Blackwell:opportunities to do more. I'm like, they just go, Hey, like,
Gabrielle Blackwell:here's this person who really cared about me who invested in
Gabrielle Blackwell:me and all these other things. And now they could probably see
Gabrielle Blackwell:that like, anybody could do that. Right. So like, that's the
Gabrielle Blackwell:kind of stuff to me that will start to impact, like the future
Gabrielle Blackwell:of sales looks like as well as like, I can be a really great
Gabrielle Blackwell:example of a phenomenal boss. And that doesn't have to live
Gabrielle Blackwell:and just like one kind of person that we would associate
Gabrielle Blackwell:leadership with.
Wesleyne Greer:So powerful, so powerful. Oh, this conversation
Wesleyne Greer:has been so rich. I mean, we have started from you coming
Wesleyne Greer:back from Paris, getting into sales, getting into sales
Wesleyne Greer:management, having to take a sabbatical, even though you
Wesleyne Greer:didn't choose to take this sabbatical, a sabbatical and
Wesleyne Greer:really ending up with this amazing organization that you've
Wesleyne Greer:created for all people, men, women, black, white, green,
Wesleyne Greer:orange, pink, this better how you identify, because we need to
Wesleyne Greer:make sales a better profession, period. Full stop. That's it.
Wesleyne Greer:And that is what your mission is.
Gabrielle Blackwell:100% Thank you. Yeah, thank you. What a
Gabrielle Blackwell:wonderful conversation.
Wesleyne Greer:It has been an amazing conversation. And I'm so
Wesleyne Greer:so so excited that we got to chat today. And I wanted to hold
Wesleyne Greer:this until the end. But this is actually the episode that we're
Wesleyne Greer:gonna launch black history with. So this will be the episode that
Wesleyne Greer:will launch our Black History Month. And so I'm so excited. We
Wesleyne Greer:got to have this conversation today.
Gabrielle Blackwell:I'm so thankful I appreciate this so
Gabrielle Blackwell:much was really like just this felt like an anointing. Really
Gabrielle Blackwell:great way to start a Tuesday. Awesome. Well,
Wesleyne Greer:thank you so much for sharing your time, your
Wesleyne Greer:talent and your expertise with us, Miss GB, it has been
Wesleyne Greer:amazing. Thank you so much. Appreciate you. And guys, that
Wesleyne Greer:was another episode of the science of selling stem. So
Wesleyne Greer:whether you're listening to this the very first Wednesday in
Wesleyne Greer:February for Black History Month, or you're listening to it
Wesleyne Greer:in 10 years, or in five years, I hope that you got all the golden
Wesleyne Greer:nuggets that you needed to get from GBX today and remember and
Wesleyne Greer:everything that you do transform your sales. Until next time.
Wesleyne Greer:Thank
Wesleyne Greer:you for joining us today on the snack sized sales podcast. If
Wesleyne Greer:you enjoyed this episode, subscribe and leave us a review.
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