Imagine trying a case with clear liability and catastrophic damages, with each day of evidence going your way — and still walking away with a defense verdict. That 2018 loss shaped Nevada trial lawyer Kimball Jones' voir dire philosophy and the verdict run that's followed: at least 12 seven-figure verdicts plus multiple eight- and nine-figure results since 2019. Kimball joins hosts Harry Plotkin and Dan Kramer to unpack his approach — starting with the passions question to build rapport, signaling damages early in his mini opening, and addressing juror skepticism about trial lawyers head-on. Tune in for what jurors are really telling you when they claim no passions, and the surprising habit Kimball considers more important than any technique.

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Episode sponsored by Focus Graphics.