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#444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall
Episode 44412th October 2023 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:37:42

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This episode is also available in video format on www.Loyalty TV.

Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.

Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.

In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the 2023 NACS European Technology of the Year Award.  

Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with MJ Tierney, Head of European Marketing at Circle K.

Show Notes: 

1) Circle K

2) MJ Tierney⁠

3) 2023 NACS European Technology of the Year Award.  ⁠

4) Circle K pilots new Rewarded AR ads in Pokémon Go

5) Watch the full video interview on Loyalty TV⁠





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