Get all the inside secrets and tools you need to help you develop your intuitive and leadership skills so you are on the path to the highest level of success with ease. Lady Jen shares how authentic leadership, intentional networking, and emotional intelligence create sustainable success in business and life.

• Business success requires both strategic systems and a strong mindset.
• Meaningful relationships are built through authenticity, intention, and genuine curiosity.
• Emotional intelligence is a leadership advantage that deepens trust and creates lasting influence.

About Lady Jen:

A dynamic leader renowned for transforming powerhouse businesses into companies that run smoothly without the need for daily intervention by its leader, Lady Jen Du Plessis, DC (Dame Commander) is known as The Team Building & Scaling Architect who boasts over 40 years in finance with over $400 million in revenue generated. She knows exactly how to build wealth through strategic team scaling, sustainable systems, and high-impact leadership, and has helped over 8,000 entrepreneurs leap from practitioners to thriving enterprises to achieve the pinnacle in their business. She is a celebrated numerous Amazon #1 best-selling author, podcaster, and TV host who delivers real transformation, not just fast profits - so her clients achieve both business success and personal fulfillment. She cherishes her life in the countryside —enjoying local wineries.

Find Lady Jen:

FB-Business Page

https://www.facebook.com/JenDuPlessis22/

@JenDuPlessis22

LinkedIn

https://www.linkedin.com/in/jenduplessis/

YouTube Channel

https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw

Instagram

https://www.instagram.com/jenduplessis/

Every person is destined for success—but success begins with understanding your purpose. Take the free Purpose Archetype Quiz at MyPurposeQuiz.com and discover your next breakthrough.

Listen in as Jennifer Takagi, founder of Takagi Consulting, Certified High Performance Coach, 6X time Amazon.Com Best Selling-Author, Certified Soul Care Coach, Certified Jack Canfield Success Principle Trainer, Certified Professional Behavioral Analyst and Facilitator of the DISC Behavioral Profiles, Certified Change Style Indicator Facilitator, Law of Attraction Practitioner, and Certified Coaching Specialist - leadership entrepreneur, speaker and trainer, shares the lessons she’s learned along the way. Each episode is designed to give you the tools, ideas, and inspiration to lead with integrity. Humor is a big part of Jennifer’s life, so expect a few puns and possibly some sarcasm. Tune in for a motivational guest, a story or tips to take you even closer to that success you’ve been coveting. Please share the episodes that inspired you the most and be sure to leave a comment.

Official Website: http://www.jennifertakagi.com

Instagram: https://www.instagram.com/jennifertakagi/

Facebook: facebook.com/takagiconsulting

I look forward to connecting with you soon,

Jennifer Takagi

Speaker, Trainer, Author, Energy Healer

PS: We would love to hear from you! For questions, coaching, or to book interviews, please email my team at [email protected]

Welcome to the Destined for Success podcast.

I'm your host Jennifer Takagi, and this podcast used to be

called New Manager Media: Manage Right from the Start. Many of

the concepts are the same, but there's a little shift. There's

a shift because I know we are all destined for success, and I

want to help you find the fastest, smoothest way to reach

your highest best as quickly as possible. Join me in today's

episode where you're going to come up with new ways to build

your skills and influence others to make the impact you desire to

make. I look forward to connecting with you soon.

Welcome to Destin for Success. I'm your host Jennifer Takagi,

and we have the honor and the privilege to have Lady Jen

Duplessis with us today, and I met Lady Jen several years ago

on a business cruise, and she was just like over there. We

didn't really interact much. I just I just like was introduced

briefly. The next year we had like a short little

conversation, and then this year it takes a while to build

relationships. This year we hung out. There were lots of

Jennifers on the ship. She got us all together at the end. For

that's right, we did. I

Lady Jen Du Plessis: forgot about

all the Jennifers. It was so fun. So I

just want to say, sometimes you have to work into relationships.

It takes a while to like see somebody multiple times. Same

way with clients, we have to be in front of them multiple times

before something clicks. So, I'm so happy to have you here, Lady

Jen. Like, okay, I love this-the sovereign leadership mentor.

Yeah. So, tell us a little bit about you, where you come from,

and like, how did you get into this. I'm just always so

curious, and we have so many similarities. Aside from the

fact that we're both Jen's, Jennifer's, right? Both

Sagittarians. So there you.

Lady Jen Du Plessis: And we're both married, and and and yeah,

yeah. We've been married for a while. Yeah. So okay. So how did

I get into business?

Yeah, like okay, okay. I just want to back

up one half. On the cruise, yeah, one night we're like I'm

sitting at the alchemy bar. It's the place you see and be seen on

a cruise. That's

Lady Jen Du Plessis: where I go.

It's like a walking walk. People press you,

and you see everybody. And Lady Jen walks up and she goes. We

just had a little mastermind out there on the deck, and I

completely changed people's businesses. And I was like,

"That sounds amazing! And a little bit later, one of the

gals you had worked with, visited with, walked by and

goes, "Man, Lady Jen just changed my world. And I was

like, "Oh my gosh! So I just had to share that with you in case

you.

Lady Jen Du Plessis: I didn't know. Yeah, no, I didn't know.

Yeah, but thank you, thank you. You know, that's one of the

great things about what we do, right? Is sometimes you know

it's all about impact and significance, you know, and

changing the world and changing people. And sometimes we just

don't even know who we're who we're affecting and touching. So

it's good to hear every once in a while, right? That you know,

I've had someone come up flinging my book, saying, "Oh my

God, two years where you signed my book, you changed my life 10

years ago. And I'm like, "Wow, had no idea, right? So we just

keep swimming, right? We just keep swimming, keep swimming,

and and you know, hopefully, we do make that impact in the world

and and make a change, but yeah. So where it started for me, I'll

I'll do the short version because I want to get into some

really heavy content with you and and make sure that we give

people as much value as we can, right? For everybody listening,

you guys want you want some value here. So you know, I I was

I'm one of 36 first cousins, and I was the only one who was an

only child.

I did not know that about you. Yeah,

Lady Jen Du Plessis: and so and on top of that, my my mom was

one of 10 kids. On top of that, my mom and dad were the low low

people on the totem pole. Right, my dad was an alcoholic. My

mother was a verbal abuser, and my uncles nicknamed me Jenny,

who ain't got a penny. And I thought it was fun for a while.

I carried a penny in my shoe, and I said nope. But then you

know we had a really bad incident happen, and my uncle

later told me, you know, you're just gonna be just you're gonna

be just like them. You're gonna be an alcoholic. You're going to

be poor. You're going to smoke cigarettes. You're going to be a

verbal abuser. You're just going to, you know, that's how the

world goes. Is those generations, and I think back

then that's how it was. We've all worked really hard, right,

in making sure that we don't have that generational those

generational issues, and. Yeah, so I mean, all that happened. So

I set out on a life to prove to everybody that I was going to be

successful. I wasn't going to be Jenny who ain't got a penny, and

so it automatically just you know I took that on, and so I I

succeeded in everything in high school and out of high school. I

can tell you all the things I did, but it's not important. But

it's just I succeeded everywhere, and then I carried

that into business, and all I was doing was hustling in

business for years and years and years. Even as an executive,

right? I was an executive management, executive VP. I

owned my own mortgage company. Even at that, I was still

hustling. Just feel like I had to prove, prove, prove. And then

you know, we had another incident, and I said, "You know

what? I'm done. I'm done proving, and I'm going to start

living. And I was very successful at that time, but I

didn't realize how much more successful I could be. And it

came right, and so I set out on these this strategy that we can

talk about to you know generate $400 million in revenue with

20-two relationships. Speaking of relationships, with 20-two

relationships, and and in that business, funding over a billion

dollars in loans, and so now that's what I'm helping other

is move from hustle to harm money. Right? I think

that a lot of people don't-they're afraid to leave

the hustle because they won't make money, and I'm here to say

that you can have both and eat it too.

I love that. So, as like you hear people say

things about money and how bad money is, and I was at an event

a few years ago, and they were like the most broke ass people

ever. And this one woman just kept harping on it and harping

on it and harping on it, and I was just a participant, but it

was a small group, and so finally I said, you know, you

keep talking about how bad money is, but back in the olden days,

like I would trade you meat for your vegetables. Like it was a

very basic trade, and then currency came about, and we put

a value on currency, and that's how we trade now. And I don't

want to kill animals to have meat to trade, and I surely am

not going to grow vegetables. So, like, I I need currency to

do that, and so I think it's very interesting how people get

twisted ideas about money because I really like

electricity, I like internet, I like air conditioning, I like I

like I like the things that money can get, and I love the

impact I can make with other people in their lives with being

charitable and giving with the money that I have. So I love

hustle to harmony. I mean, harm money said that wrong. I still

was trying to say it right and said it wrong, but I love that

it's just so important and impactful. Oh, I lost you! I

lost your sound. Is that on my end? Did I hit something? No!

All of a sudden, I have no sound. Okay, let me see if it's

me. No. Okay, say something now. It died.

Lady Jen Du Plessis: Here, I'll switch to a different okay, I

switched to a different microphone, but my microphone

didn't die. That's weird.

I know that's oh,

Lady Jen Du Plessis: I know what it was. Hold on, I know what it

was.

Okay,

Lady Jen Du Plessis: I coughed and I put myself on mute and

forgot to put myself back off of mute. So we'll perfect. Yeah, so

we'll we you guys can chalk that. Sorry, sorry, editing. I

hate that when you have to have editing.

No problemo.

Lady Jen Du Plessis: Yeah, yeah. So you were you were talking

about currency and money. So yeah, and

I I love that hustle to harmony, and I was

struggling with saying that instead of harmony. Um, but it's

it's important, right? Yeah, it is,

Lady Jen Du Plessis: and and you were talking about charitable

work, you know, and obviously that's what I do a lot of, you

know, as as a knight, right? As being knighted into a royal

order, we do a lot of charity, and that's part of the harmony,

right? I mean, the the harmony portion, and getting back to

really what your original comment was about the sovereign

leadership mentor. Is that you know when I was in the hustle, I

thought it was all about the mechanics, right? I go to an

event, I send a thank you note, I get a card, I follow through,

I follow up, I I bug them, I nag them, I go to another event, I

you know call. Clients back. I do, you know. It was all the

hustle that we all have, you know, in in our daily lives. And

once I realized that, and and I called it mechanics at that

time. Once I realized that there was a mindset that needed my

mindset needed to change. That's when the momentum happens. So I

used to say, and I still do. Mindset plus mechanics equals

momentum. So write that down, right? As you're driving, don't

don't do it while you're driving. But write that down.

Mindset plus mechanics equals momentum because you can't wish

and manifest momentum. There's pieces you can manifest. People

believe in that, and that's fine. And you can think good

thoughts and get good things, but if you don't have the

mechanics to support whatever it is your product or service is,

then you're not going to create momentum. It'll just be

manifesting and not providing results. Right, the results are

rare. And look at this: is the thing, your brand is your

promise delivered. Your brand is your promise delivered. It's not

your promise; it's your promise delivered. Okay, so you can't

just manifest and have results, and you can't just do mechanics

and have results. There has to be a mindset, a strategy. So

sovereign leadership is wielding the sword, the battle every day,

right? Going into battle, and even if you win the battle,

you're still exhausted, right? And you have to do it again

tomorrow. The scepter, yeah, the scepter is stepping back with

strategy. So one is strategic, and you know the mindset, and

the other is the doing, the mechanics, right? But but

sovereign leadership, and and I akin, it's not just sovereign

business; it's sovereign leadership because that's how we

need to lead ourselves, and that's how we need to lead

others. That's how we make impact in the world, right? Is

doing it that way, so so that's where that comes from. But the

harmony, and it's the same thing, you know, with hustle

harmony mechanics, right? And and really understanding what

the harmony is, but that equals harmony, right? Where you get

the best of both worlds. Yeah, so. you know, and that allows

you to simmer down now and be able to go out and serve others.

It's and it it takes a while to learn that, or

at least it did for me. I can only speak for myself.

Lady Jen Du Plessis: Well, that's me. That's why I'm now

teaching, and it took me 35 years.

Well, I was doing all the things the coaches

and mentors told me to

Lady Jen Du Plessis: do to the

best of my ability, and they sometimes

lived up to what they promised, but often fell short. Like their

promise was bigger than their delivery in many cases, not all,

but many. But it still wasn't working. Like it still wasn't

coming together, and that's when I just you know happenstance,

divine intervention, serendipity, whatever you want

to call it. I ended up on this path of spiritual learning and

development, healing and growing, and it was like, oh

wow, oh a friend from high school goes, man, Jennifer, of

all the people in our whole school, you're the last one I

thought would be an energy healer, and I was like, "Yeah,

that's so good at it.

Lady Jen Du Plessis: Yeah, yeah, and I mean, but that's the

truth. And you know, Sarah, here's the other thing too that

I realized is I was, you know, in the hustle for 35 years in

business. So it wasn't I was 35 years old. I was 35 years in the

business, and I went. Oh, I should have had a V8. Come on,

take me away. I should have stayed at a Holiday Inn Express

last night, or whatever, right? Because I finally realized, oh

my god, because you're right. That's what everybody tells you.

Everyone tells you that you have to this, and you have to that,

and and the stuff. But you know, and I started realizing, wow,

you know, I have a very, very high IQ. I won't say what it is,

but it's really high, and because I don't want to

intimidate people, very high IQ. And I thought I could get away

with not a get away. I thought that having the IQ would get me

everywhere I wanted to go, but it didn't. So I started

realizing again, EQ. I need it. I need to develop my emotional

intelligence, right? My emotional quotient, and that's a

developed skill. That's the mindset, right? IQ is I know

what I can do. There's the mechanics again, right, or the

the sword. And so, for me, when I started realizing, okay, I

have the IQ, and we all do. We haven't. We're we're

intelligent. We know our thing. But when we start, when I

started. Incorporating EQ into it-that's when things really

flew, you know. And I let people in, and I became authentic. And

you know, I wore armor all my life, not even knowing I would

ever. Who would ever thought Jenny, who ain't got a penny,

would ever be knighted, right? And so, but I was wearing armor,

and I talked about this armor 20 years before I was knighted. I

talked about the armor that I wear armor. I'm very close

vested and don't tell people things because what will they

think if my they find out my dad was an alcoholic? What will they

think of me? Right. So had all this armor on, but I started

poking holes in it. I didn't take it off, but I started

poking holes in it, and I found that my light was shining

through, and people were attracted to it. And I was like,

"You mean if I poke more holes, it might be something really

great? Yes, and so that's what I started doing. I started just

being more open, more authentic. Now I'm still guarded. You know

me. You've seen me in a in a business atmosphere. It

took three years.

Lady Jen Du Plessis: I know, and and I I'm still very a guarded

person. A very private person might be the better way to say

it. I don't I don't like walk in and go look at me. You know,

like some people do in me. So when I get on stage, it's a

whole different deal. I'm like we're talking here; it's a whole

different deal. But, um, but yeah, I, I, I'm not like out

there like that, and and there's still some of that, you know,

that shame that still is there, and it's not a lot because look

at me, I'm talking about everything, right? It's not a

lot, but I do protect myself, and you know, and our family

does that too. You know, people will say, "Oh my God, I didn't

know you broke your arm. I didn't see it on Facebook. And I

go, "Well, that's because I didn't want to share stuff like

that on Facebook. Oh my gosh, your husband was in the hospital

for two weeks in ICU. How come I didn't see it on Facebook? How

come he didn't tell us about it on Instagram because I don't do

that, right? So that's where that coveting comes in. Whereas

others might still go, "It's me. Look at my face. Look at my arm.

Look at my husband. Yeah. So anyway, that's where that all

comes from. So I don't know. I don't know where I was going

with all of it, but that's a little rant on. I hope you all

liked it. I don't know. We'll see.

Well, yes, and I I heard somebody once

described as the most open and public private person ever.

Yeah, and so I think that would probably describe you a little

bit. Yeah. Oh,

Lady Jen Du Plessis: yeah.

You're handed a mic and a marker and a

whiteboard, and you go to town, right? Like that's how you show

up to impact the world, but at the same time, you're not going

to share all those little nuances. It's it's kind of

funny. My husband and I spend a lot of time apart, hence we've

been married almost 34

Lady Jen Du Plessis: years. You know what our secret is? Dogs.

Dogs. They're the buffer.

Yeah, like

Lady Jen Du Plessis: it's like having a disc in your back. It's

it's good. We

both our whole when we dated and first married.

Well, for many years of our marriage, one of us was

traveling quite a bit, so we kind of had that cadence where

we had a little bit of alone time, and it just kind of worked

out that way, and he started selling real estate at our lake

place. So there you go; it works out great for us. But somebody

made the comment to him. They they met me, and they were like,

"Oh, you really are married. And he was like, "Yeah. And her

pictures all over Facebook, and we do things together all the

time. And yes, and it's like the same with me. Yes, I'm married.

I talk about Bill, but do you seem next to me all the time?

No, not really. We kind of have different interests and a whole

lot of same interests, so it works out. But you don't, you

don't have to put everything out there.

Lady Jen Du Plessis: No, but you

do have to put what you want people to know and

how you want them to come into your world. I mean, that's like

Lady Jen Du Plessis: absolutely.

That's like how I want to attract you into my

world with what I do.

Lady Jen Du Plessis: Well, it's funny because people will say.

In fact, I just had a workshop here in Virginia where I live

with with you know my clients. They were here for three days,

and they were like, "You're so fun. I didn't know you were so

fun, right? And I was like, Yeah, I am fun, right? But I

don't want to have to tell people on stage. Oh, by the way,

I'm fun. I'm really fun. It's like you got to get to know me,

and then you'll know that I am. But it's taking that you know

that time to do it. But I, you know, I'm very selective with

people. It's it's always been my my thing. I've been very

selective with people. I work with people that complement and

not complicate. I tend not to work with gossippers. I don't

like working with you know. And whenever there's gossiping, I'm

just like, oh, I'm not swallowing that. I'm going to

walk away. It's just it's just who I am. And I I don't know you

know I've got. My mom was social, and my dad was like

Clint Eastwood. You know, I would say my mom is like Sally

Field. She's like, they love me, they love me, they like me,

right? She was constantly like that, always doing service as

things. So is my father. He has an entire oh gosh, what do they

call it? Habitat for Humanity neighborhood named after him,

but he's Clint Eastwood. He didn't say much, but when he

said something, you had to lean in to listen. And so there's

that dichotomy of of who I am. So you know, one's always

struggling with the other, saying whoa, whoa, whoa, whoa.

You know, it's not fun being your your string to your own

helium balloon.

I've never heard that before, but I got a

side

Lady Jen Du Plessis: of me that wants to go do the helium

balloon, and then I have the string going, whoa, whoa, whoa,

whoa, whoa, whoa!

My gosh, I love this. Okay, so down the brass

taxes of business. Yeah. I want to grow my business. I want to

do better. I want to show up more-not necessarily like more,

more, but like

Lady Jen Du Plessis: yeah,

with me. So give us some pointers. Like what

what can we do?

Lady Jen Du Plessis: Yeah. Well, the first thing I would say is

start with the scepter. Have a strategy for everything you do.

Everything. If you're going to a networking meeting, have a

strategy. Don't just go right. So, what's your before, during,

and after? You know, what is your intent? Who are who's

attending? Do you know the the event organizer? Can you ask the

event organizer to to connect you with people that you know

might be speaking there. Could you ask embed organizer to

introduce you to other people that are attending? You know,

don't go there trying to be everybody's friend and be. I

call it a squirrel, right? I have a lot of S's for

networking. One is a squirrel. All they're doing is gathering

nuts, and they don't do anything with it, right? So they're just

gathering nuts, and there being a squirrel, but don't be a

squirrel. Go in there and be, and don't be a skunk. Don't be

that that one is like to work with me. You need to work with

me. Let's have a conversation, right? Don't be a sloth. Don't

be one who just walks in and stands on the corner and waits

for everybody to come to you, and you're only going to work

with someone. Oh, this is a waste of time. I hate doing

this, right? You know, it's all those pieces, but go in, yeah,

go in as a spider, right? You're creating a web of a network, a

web that is attracting people, and you only need a few people,

right, at each event. Some really deep, good conversations,

and the rest will all come out later, right? It's it's just

some really good conversation. So, I would say that's the

before. The during is having the conversations, knowing what

questions to ask, learning about them because they we all love to

talk about ourselves. So, let them have that opportunity.

Don't try to pitch them. Don't try to sell them. When you're

networking, it is simply to identify potential partners,

partners, not clients, because as a if you come to me in a

networking, there's a 50-50 shot. I'm going to tell you no,

and then off you go, right? But if you talk to me about what

you're doing, who you're serving, what kind of results

you get, how I can help you if I'm asking those questions. How

I can help you that I might be able to give you 50 clients who

have a high percentage of conversion because I've edified

you. So that's what you want to be doing there. And then after

you know what is to follow through. Do you have white space

or are you going to another networking event where you're

being a squirrel, and then another networking event where

you're being a squirrel, or now you turn into a skunk because

you're not getting results, you're not making money from

being at a an event, and that's not why you're there. You're

there to identify potential partners. So that's just one

example, but it's everything. If you're on a podcast, what's the

before? What's the during? What's the after? And that's

what I'm now coaching on, as you know, the the golden mic on, you

know what to do before having the strategy before the strategy

during and the strategy after to dare I say manifest and create

manifest and create opportunities for you. You know,

endless, endless, endless opportunities, right? Which is a

whole other subject because I'm working on something that is so

incredible. I cannot wait to share it. But yeah, so I would

say, you know, strategy for everything. If you're being

asked to go to a conference, why? Why do you need to be

there? Let me write this down. Don't go for FOMO. Only go for

promo. And that promo is that you're on stage. That promo is

that you're a sponsor and a speaker. That promo is because

everybody in that audience is your ideal client.

Right, and you might be going to an event because you need

something in that EQ world, right? Some personal

development. Maybe I'll go to a retreat because I need to get my

head back on straight. Right, so I'm going for personal promotion

of my my person. So no more FOMO, only promo. So if you

assess those three things and one of those legs doesn't work,

then don't go. It's not worth your time, energy, and effort.

So I would say,

I I said before people were have been a little

bit astonished, but there was there was something going on,

and I said I am better off watching Netflix than I am doing

that. And they're like, "Get what? Like you're an

entrepreneur. You're a solopreneur. You're doing. And

I'm like,

Lady Jen Du Plessis: "Yeah, yeah.

And I think I'd just rather watch that Netflix

show than than that thing. So it is. It's and I, through my

entrepreneurial journey, I'm starting to be more discerning

of what I do and where I put my troy and but that's kind of a

hard thing, right? When you when you don't have a network at all,

and you sometimes it's hard to find that lane if you're a

little bit newer, it's like you kind of have to throw a net in

the water and see what's caught to figure out that. So there is

a little bit of that learning curve, but as you learn more of

how you want to show up, how you want to be in the world, then

you find the people that you want to go hang out with.

Lady Jen Du Plessis: Yeah, I always always say this is a can.

I mean, there's so much packed into that comment that you said,

Jennifer. It's you know the the I don't know. There's there's

like so many there's so many pieces in this. Yes, you have to

cast a big net, but casting a big net is not being a skunk to

people-that's not casting a big net, right? And I know you were

referring to that, but I'm just making sure we understand that

it's not go to all the networking because you don't

have any people, etc. Right? It's it's go there with purpose

and intention instead of listen. This is what I find that a lot

of clients do is that when they come to me, they're eating soup

with a fork.

Yep,

Lady Jen Du Plessis: and that's all they do all day long is

they're just rushing, rushing, rushing, rushing, eating soup

with a fork. They're not fulfilled. Their bank account's

not fulfilled. Their calendar's not fulfilled. Nothing,

nothing's filling up because they're just doing what someone

told them they should be doing instead of having that intention

to do it, and that's where the scepter comes in. The scepter

said, you know, in that says I don't know, but in the scepter,

you know, when you're strategizing, it's what is the

action I'm going to take. You would never walk onto a

battlefield and go, "Well, we're here. We don't know how many of

them there are. We don't know how many of us there are. We

don't know who's in charge. We do. We have horses. Does anybody

have horses? Do you even have? Right, and that's what people

are doing. And if we just stand back and say, okay, what is that

strategy? I I think that that's gonna you know pan out much

better. One of the things I do is that all of my partners are

categorized, so they're not just partners, right? They're not

just referral partners. So I have 12 apostles. So I look for

the 12 people that I would bend over backwards in the middle of

the night for, and they would do the same for me. Right, and

that's where I said that excitement I have with like the

endless opportunities. I've identified 40-eight ways that

people can can collaborate together as as business partners

or as collaborative partners, however you want to referral

partners, affiliate partners, 48 different ways, and that

provides something called eight undecelin, not trillions, not

billions, not gazillions, undecillion, undecillion. It is

larger than the sands of grain, the sands on the earth. All the

grains of sands on the earth to could go to the moon and back,

and then some of opportunities. That's what it does. Is it

creates this combination that is indescribable. It's 8.07 times

10 to the 67th degree. It's it's just undescribable, right? And

that's what we need to be doing. So with those 12, so find find

and focus on 12 people. That if if 12 people gave you one

quality referral a month that was a higher percentage of

conversion because you're edified, right? So one each one

of them gave you one. That would give you 12 qualified referrals

per month. How would that change your business? Now, what if they

gave you two? How would that change your business? If you had

212 people giving you two qualified referrals per month,

and your product, service, whatever is five grand, you have

a million dollar business. You got to know your numbers, and

that's what being working in the scepter spectrum of this is: is

understanding. Oh, it's not that hard. I don't need millions of

people following me. I need to find the right people. That's

just the 12. But then I had 20-two, right? I now suggest my

clients have 50-six, but it starts with the 12 apostles or

whatever you want to call them: champions, A pluses, super duper

referral partners, whatever you want to call them-dolphins,

whales, guppies-what people call them-all different things.

Whatever you call them, but but that's where your focus goes.

That's where you you shine your light. So when you go to

networking, your your focus is: can they fit my criteria for my

12? Do do they raise to the standard of what I need from

those 12? Because if someone says, "Well, I you know I don't

refer, they can't be an apostle, and that means I can't give them

me because that's currency. Yeah, that's a currency you

talked about, right? So I'll do all these things for you. I'll

promote your thing. I'll share your book. I'll do this. I'll

write the review. I'll have you be a speaker. I'll have you do

this, that, and the other. These 40-eight things. I'll do all of

that for you. But the currency is, what are you going to do for

me? It's not about gimme, gimme, gimme. It's expand, expand,

expose, share, expose, right, so that I have the opportunities,

but then add all the rest of them in and imagine what your

practice could do.

Powerful stuff. Powerful stuff.

Lady Jen Du Plessis: Thank you. People just make it so hard in

business. It's like so easy. Go find 12 people. Go find 12 of

you that love you, right, and love back on them.

Oh, I love that. That's so. It's so good,

and it's so true. And you never know who those people are going

to be, right? Like I, I have season tickets to the Oklahoma

City Thunder. I go to the same restaurant bar before every game

with all my friends. I had a birthday party there, and we

took up the whole entire you know horseshoe bar thing. And

and the bartenders are like, you can't sit there. There's a party

coming in. You can't sit there. So super. I feel like it's

cheers situation.

Lady Jen Du Plessis: Yeah.

But one day somebody goes, "What do you do?

And I said, "Oh, my camera just died. I said, "Oh, well, I have

a podcast, and they said, "A podcast? Well, what is it? And

two years passed easily. Two years passed. Is this going to

reconnect? Boom. Nope. Um, it'll come back in a sec, and she got

she stopped me, and she didn't even work there anymore. She was

there for another event. She goes, "Oh my gosh, I love your

podcast, and I was like, "Wait, what? Like I didn't even know

you knew I had a podcast, much less like you watched it, or I

mean, listen to it. So you never know where those 12 could

possibly come from. It's super cool. I'm going to pause that.

And

Lady Jen Du Plessis: you know, yeah. Okay. So it's super cool.

Go ahead. There. Oh, I was going to say, if you want to stop.

Yeah. No. You go ahead. This is real life.

This is what we do.

Lady Jen Du Plessis: Yeah. Yeah. I know. I want to write a book

about if the microphone could talk, if the microphone could

speak, it would tell all kinds of stories of everything that we

do. Yeah,

you don't know. Like I was shocked to find out

that one of the bartenders, which they're all amazing,

right? Right. I listen to a podcast. podcast every week, and

I was like, like who knew? Like, yeah, you don't know who you're

going to impact. That kind of circles back to our earlier

piece of the conversation. You want to make an impact in the

world, and so you don't know who you're impacting.

Lady Jen Du Plessis: Well, and yeah, and it's like be you know

be nice to everybody, or is you know Dr. Greg Reed, founder of

Secret Knock, says TTE. Talk to everyone. Talk to everyone, you

know, because you don't know which. You know, I sat next to

Lee Steinberg for two days at an event with Greg. Now, if you

don't know who Lee Steinberg is, the movie say who it is? I don't

even know. Jerry Maguire was made after him. He wrote that

manifesto, and this is why all athletes do charity work. And he

won't work with someone who doesn't. Period. End of story.

So I'm sitting next to Lee. He's an older gentleman. You know,

he's very. He's in his late 70s now. Maybe. Oh gosh, Lee, if.

You're listening. I'm sorry, but he's you know in his 70s, and I

just would smile at him, and then and Greg doesn't allow any

name tags ever because he wants everybody to talk to each other.

And and I was sitting next to him, and I went to lunch, and I

came back, and I sat next to him. The next day, I sit next to

him. I think, but I really talked to him because I'm like,

oh, it's an old man. I was judging, right? I was doing all

this judging, and then Greg starts going, "Anybody here,

Jerry Maguire? Yada yada yada. Well, the real Jerry Maguire,

please stand up, and there he goes, right? And I was like,

"Ah, I had two days to sit next to him. What is my problem? And

so we we can judge people. You know, we get to the point where

we we start judging people and thinking they can't be somebody,

but I'll tell you of those 12 that I was talking about, you

know, and I was in the mortgage business at that time. I still

have 12; they're different now, but those 12 for that $400

million in revenue, four were realtors. That's it. Two were my

clients who came to me over and over and sent everybody. In

fact, one of them was the head of TSA. And every time a new TSA

guy employee came in, woman or man came in, he'd say, "Are you

buying a house? Are you buying a house? Let me get you to Jen

because Jen will take care of you. She'll get you on the path

if you're not ready yet. He was my really my number one referral

partner? It was a client, so we have to tell our clients what we

do. We have to tell everybody what we're doing, but we don't

have to beg people to work with us.

I love that. I love that because people they're

naturally drawn to you when they know what you do and how you can

help, and that. Oh wait, what did you say earlier? Like your

brand is delivering on your promise.

Lady Jen Du Plessis: Yeah,

and you deliver on the promise. Oh my gosh, this

is such a fun conversation. We could probably get all day.

Lady Jen Du Plessis: I know, I know. Next

cruise, next cruise, we'll have to carve out

some time.

Lady Jen Du Plessis: Yeah, yeah. Except you know, I'm not going

on any of them, so

this year, next year,

Lady Jen Du Plessis: maybe, maybe, maybe, maybe, maybe. You

know, FOMO versus promo.

Yeah,

Lady Jen Du Plessis: yeah. So I think I'm at that point. You

know, for that particular cruise, just you know that it

would be FOMO if anything. Yeah.

Well, you know, it's very interesting. We were

talking about whether or not to go.

Lady Jen Du Plessis: Yeah.

And someone said, "You've already been three

times. Why would you go? Why would you go back? And okay, I'm

very new to that whole circle of people. Like I said, the first

cruise I went on, I knew four people, and three of them didn't

speak to me at all once we got on the ship. So like, thanks.

I'm the new girl, and you're

Lady Jen Du Plessis: not walking me through. Yeah,

I've moved a lot as a kid, so I kind of know

how to be the new girl. But I usually find somebody who's

going to help me out, and they were people I would have

thought. And nope, I was wrong. Next year, I meet a few more

people. Some I had met the first year, and they're like, "I kind

of recognize you, but who are you again? Because it's a big

group, but

Lady Jen Du Plessis: 400 people. Yeah,

people travel with their people, right? Like,

yeah, yeah, in their group of eight or 10 or 50 or whatever.

And so then, this third year, now that I've been there, kind

of as an independent, it's kind of like being the only girl not

in the sorority, and you keep showing up. That I'm like

Lady Jen Du Plessis: that too, though. I'm I'm and I

just kept showing up. And so then this

year, probably one, there were so many super fun, like odd

moments that happened. But I was walking from one end of the ship

to the other. This woman stopped me. I recognized her, but I

didn't remember her name. She didn't remember mine, and she

goes, "We met before and we never reconnected. And I said,

"You are exactly right. So we. She goes, "Let me find your

phone number. But wait, what's your name? And I was like, "Oh

my God, I love this so much! And what is your name? So, we are

going to connect. We do have a plan, but it took several times.

Lady Jen Du Plessis: Yeah, yeah.

And so I am going to go back one more time.

I don't know if I'll go back after that, but it was like I'm

just now feel like I'm getting the lay of the room a little

bit.

Lady Jen Du Plessis: Yeah, I know it takes some time, right?

Yeah, yeah, and and so you know it. It does. You said this in

the very beginning. You know, relationships take time. You

mean unless you're on blind at first sight or whatever, married

at first sight or whatever it is,

whatever that is that we yeah whatever

Lady Jen Du Plessis: that stuff is. You know, I mean, truly in

life, it takes time, and it requires work, and it requires

dedication to determining whether or not a relationship is

good. And when people walk in, and I can, you know, you're an

empath, I'm an empath. We both can walk into a situation, and I

know the only thing they want to do is. They're biting their

tongue to to say to me, "Do you want to buy my product? Do you

want to buy my product? And and I don't do any of that anymore.

I don't allow it. I don't allow it to be said to me because you

know my my mentors. I don't even have coaches anymore. They're

mentors to me, where we are at a different height together, where

I can call them and they can call me, and I don't really have

to pay for anything anymore. And I might go to a retreat. I might

want an AI thing. I might, but you know, let me come to you.

And I think that's the best thing. Is you know, and I was

talking about poking holes in that armor. Is let your light

shine and let people come to you with what their needs are based

on what you've told them how you serve your your clients. But go

first in the relationship. Always ask them first. Tell me

about yourself, not what do you do, because people. I had a

really big hard time with that on the cruise this year. Is I I

would say, well, tell me tell me about yourself, and they go

well. What don't I do? And I didn't even ask them. Tell me

what you do, right? And they're just natural response. Well,

what don't I do? And they started raining on me with all

the things they do. And I just wanted to know what is the one

thing that you do. How do you? Who do you serve? What do you do

for them? And what are the results you get, right? That's

what I want to know, and how you do it underneath all of that, I

don't care about, you know, because you shouldn't care about

it. You should be asking me those questions, saying, "This

is what I do, and how I serve people. What are your needs? Is

there one thing in there that I maybe could help you with

instead of info dumping on me. I call it show up, throw up, and

hope up.

You have so many cute little phrases, right?

Lady Jen Du Plessis: But that's exactly what it is: is show they

show up, they throw up, and then they hope up that you're going

to work with them, and you don't even know. In fact, the same way

with podcasting, like you were talking about, I was just an

event last week in LA, and I got on the the elevator and I was

chatting with one of my clients who I had with me, and somehow

the fact that I had a podcast came up, and this woman who was

standing in there, not even part of our group, standing in there,

said, "You have a podcast, and I said, "Yeah, and she goes, "I

want to be on your podcast, and I was like, "You even know my

name. You don't even know who I am. You don't know what I what I

do. And I have three podcasts, so maybe you've missed out on a

really good opportunity to be on a podcast because you just threw

up, you know, showed up, throw it up, and helped up. And I

said, "Oh, yeah, we do. Yeah, well, oh, the bell's ringing.

You can go bye. They're dismissed, and it happened to be

their floor. And I'm like, oh, okay, bye. You know, see, that's

not what

it be. Yeah,

Lady Jen Du Plessis: yeah, right. And that's not how

relationships are made and and built. That's just not how they

are. You know,

they're not. Gosh, well, this has been an

awesome conversation, Lady Jen. I always love spending time with

you, and hope that we will be at some event in the near future

and get to see. We

Lady Jen Du Plessis: will. We we will.

As we're wrapping this up, final words

for the audience.

Lady Jen Du Plessis: Yeah. So I always end my my everything with

"We flatter those we scarcely know. We please the

fleeting guests, but we deal many a thoughtless blow to those

we love the best. Now I like adding, be as good to yourself

as you are to your business, and I'll do it with that.

I love that. Thanks so much for being here.

Lady Jen Du Plessis: Yeah, absolutely. Thank you for having

me. Great work that you're doing, and you've been on my

podcast as well.

I, I have, yes,

Lady Jen Du Plessis: you have. You've been on my podcast as

well, and I want to thank you for being such a great guest.

and And I'm going to be as bold to say, as you're listening

today, take the time to go and create a great review, give give

Jennifer a five star rating and do a great review so that she

knows that the work that she's doing is great in this world.

Well, thank you for that, and thank you for that

reminder. I'm really bad about throwing that reminder. So yes,

like, share, give a review, say that you love it, say what you

want. Thank you so much for that reminder. I appreciate it.

Lady Jen Du Plessis: Of course. I'm

Jennifer Takagi, your 12-minute success

coach with Destin for Success. I look forward to connecting with

you soon. Thank you for taking your time to spend with me on

this latest podcast of Destined for Success. Please take a

moment to leave a review, share it with a friend, and subscribe,

and get the newest episodes every Monday morning. I'm

Jennifer Takagi, and I look forward to connecting with you

soon.