You don’t have to be a technical writer to create content that helps people use your product. Your content just needs to help your customers help themselves.
Customer education content helps customers to solve problems and perform the tasks they need. Providing this content is an essential ingredient for ensuring the success of your product with your customers.
There are ways to create effective help resources, and in this episode of The Visual Lounge, Michele Wiedemer shares her twenty years of knowledge for creating, evaluating, and improving your customer-facing help content.
Learning points from the episode include:
What customer education is
Why everyone should know how to create helpful content
What common errors people make when creating customer education content
How to decide what type of helpful content to create
Why Michele wanted to create the Writing Helpful Help TechSmith Academy course
The three essential steps to creating effective help content
Why you should prioritize access to your help content