You’re busy, I get it. So why in the world am I asking you to put social media marketing on your plate? Today, we are going to chat about the top 3 reasons you should want to build a community on social media.
Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions
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Transcripts
Kassaundra 0:01
one too. I can't wait to make:
Speaker 1 8:10
Alright, And reason number three, easy market research. My guess is that even though you are starting out promoting your resources on social media, or you've been promoting your resources for a while on social media, you're more than likely still creating resources. For teachers in the classroom, you're building your store, or maybe you're launching a course, or some sort of mastermind to help teachers, there's always usually something else you're creating. And when you create something new, you have to do some market research to make sure your audience is actually going to want that thing. And traditionally, this happens in the form of like longer surveys and things like that. But when you build a community on social media, and you're also an active participant in that community, meaning that some of your followers and audience members have had touchpoints with you conversations with you have felt connected to you. Whether it's on Instagram or Facebook, you're able to gain a lot more helpful information that goes beyond just what you should be doing for your marketing on social media. If you have a Facebook group, people are likely to be sharing their pain points and struggles, resources that they're looking for, because they feel like this specific group of people could help them. This is fantastic market research for what kinds of resources you could be creating. To help resolve those pain points. No long survey needed. You can gather important information to move your business forward just by reading through posts and comments and noting them for yourself. In fact, this is something that I help some teacher authors do with Facebook groups that I manage is I kind of look through and I take note of what people are asking for. And then I let the teacher author know, I say, hey, you know, in last few months, I've seen lots of people ask about science task cards, maybe that could be something you could put on your list to create for them. When it comes to Instagram, there are so many great ways that teachers can share their ideas with you. They can't specifically post like in a Facebook group, but you have different ways to get them to respond to questions. In order to get that information from them. You can start out by just simply posting a poll in your stories that can help you get a quick pulse check on how your audience is feeling, what they might be looking for, how they need or want to be supported. And again, that is gold. Knowing what your audience needs and wants, helps you create things that they're actually going to want to buy in the long run. And the best part is when you're launching something new. So if you're doing one of those bigger things like a course launch, a mastermind, things like that, you don't have to search for your target audience to pull them, you'll already have them in your social media community ready and waiting for you. How awesome is that you can just like take out a whole step there. You don't have to search for them. You don't have to figure out who is my target audience. Through social media, you have brought people to you who need your resources, who are your target audience, and you can find out if the thing you are about to launch is actually going to help them and be interesting to them a little bit of a truth time. Community Building on social media does take time and effort. But it is so worth it. bringing awareness to your brand, who you are and the resources you create helps people recognize you as a leader in your niche, and someone who brings them value. Plus bypassing all the craziness of the search bar. Whether that is TPT, Pinterest, Google or otherwise, can bring you such a sense of relief, you'll have teachers who love your resources in your corner ready to grab the next thing you create. And finally, no more stress over market research. Having a community means you can easily see pain points and struggles and create resources that will help teachers take back their time. Now, it's all well and good for me to share my thoughts on why community is so important. But if you are going to make a social media marketing plan that works for you, you also have to get in touch with your why to so after this episode is done, I want you to grab a piece of paper and spend a few minutes just jotting down why you think social media could be beneficial for your business. Think about how it can help you reach the goals you're already working towards, and how it can fit into and complement the plans you already have. Once you're done, I would love to hear all of your thoughts. So shoot me a DM over on Instagram. All right, cool coffee friends. Thanks so much for listening. If you're loving getting schooled in socials, make sure to subscribe so you don't miss an episode. Also, I would love it if you left a review so that other teacher authors like you can start getting schooled in socials too. All right, I'll see you in the next episode.
