This is a bonus, audio-only episode. Did you even know In The Demo is found on YouTube? We were a little surprised, too.

You can find In The Demo on YouTube here: https://www.youtube.com/@inthedemopodcast1834

Rose Cameron joins Farrah and Adam to talk about her work leading research of the Millennial generation going back to when they were still just babies. Working for global brands, she saw first-hand some of the drivers of the interest in this audience; deemed both an opportunity and a threat. Maybe more importantly they were viewed as the unknowable children of Baby Boomers facing their own parenting shortcomings and mortality.

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com