The Entrepreneur's Studio: Sugar + Spoon
Episode 6424th August 2022 • Order Up • National Restaurant Association
00:00:00 00:50:24


This week on Order Up, we are featuring a conversation with The Entrepreneur’s Studio host Chris Allen and founders of Sugar + Spoon, Ivana Orlovic and William Hubbell, about their thriving company specializing in safe-to-eat cookie dough. In this episode, learn how this business class project broke into the Seattle dessert food truck industry, the secrets of their successful co-founder relationship, and how an essential pandemic pivot displayed their resilience and reshaped their plans.

  • (2:32) – UW’s Creating a Company
  • (6:00) – The beginning
  • (9:40) – Starting the food truck
  • (11:59) – Pitching to the dads
  • (15:55) – Sugar + Spoon
  • (17:37) – A complementary duo
  • (20:39) – The first big “no”
  • (24:36) – Advantages of a dessert food truck
  • (28:04) – Finding a co-packer
  • (29:24) – Determining where to park
  • (32:11) – A COVID pivot
  • (36:12) – Cultivating a high-energy, positive environment
  • (40:40) – Social media presence
  • (46:56) – Rapid-fire questions

This podcast is intended for general informational purposes and is not intended to provide any listener with legal or medical advice.  The views expressed in this podcast are solely those of the speaker and do not necessarily represent the opinions of the National Restaurant Association (Association) and its affiliates. The Association does not warrant or guarantee the accuracy or suitability of any information offered, and the listener is encouraged to do their own research and consider the applicability and suitability of the information provided for their own individual circumstances. Given the rapidly evolving nature of the pandemic, guidance may change as our understanding of unique challenges that COVID-19 poses within each country, state, and locality evolves.

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Podcast episode production by Dante32.