Pop the Bubbly! Episode 100 is Here! So what the Future Holds For This Show?
Episode 10022nd March 2023 • Total Michigan • Cliff Duvernois
00:00:00 00:18:29

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Pop the Bubbly! 🍾 Hide Your Chocolate! 🍫 Episode 100 is here!

Can you believe this?

100 Episodes ... 95 amazing stories!

So what does the future hold for this show? What can you expect going forward? How can we reach even more people?

I discuss all of that in this episode!

Transcripts

Cliff Duvernois:

Welcome to Ordinary People, Extraordinary Things.

Cliff Duvernois:

I'm your host, Cliff DuVernois..

Cliff Duvernois:

Guess what?

Cliff Duvernois:

This is episode 100.

Cliff Duvernois:

Breakout the bubbly.

Cliff Duvernois:

Better hide your chocolate cuz I'm looking for some.

Cliff Duvernois:

But we finally made it to this major milestone.

Cliff Duvernois:

You know, I was thinking when I started this podcast back in early

Cliff Duvernois:

2020, I never really dreamed that it would actually make it to this point.

Cliff Duvernois:

But I have to admit, I owe this all to you.

Cliff Duvernois:

To all the people who lend me your ears every single week, to all of you

Cliff Duvernois:

that have stuck with me over these past few turbulent years, and I use

Cliff Duvernois:

the word turbulent quite lightly.

Cliff Duvernois:

So thank you.

Cliff Duvernois:

I really thought about what could I do for episode 100.

Cliff Duvernois:

Usually when you have these milestone episodes, know people

Cliff Duvernois:

online, they'll always recommend that you should do something.

Cliff Duvernois:

Like, you know, talking about the best of episodes, right?

Cliff Duvernois:

Or the most downloaded episodes.

Cliff Duvernois:

Maybe reflect on the past and things that you have learned.

Cliff Duvernois:

The thing is, I've been there, I've done that.

Cliff Duvernois:

So for this episode, I decided to do something different.

Cliff Duvernois:

I'm gonna look forward.

Cliff Duvernois:

I wanna share with you the direction that all this is going, because things

Cliff Duvernois:

are actually happening quite quickly and I'm very happy about all of it.

Cliff Duvernois:

So let's just do a quick recap to bring us all up to speed.

Cliff Duvernois:

2022 and 2023, uh, have actually been very big for me.

Cliff Duvernois:

A lot of the events that have happened during this time, of course, my two

Cliff Duvernois:

favorite things is all the strategic connections that I have made, as well

Cliff Duvernois:

as capturing these amazing stories from these Michiganders who are doing

Cliff Duvernois:

some pretty extraordinary things.

Cliff Duvernois:

Now the podcast has been growing.

Cliff Duvernois:

I've seen the number of downloads growing this whole

Cliff Duvernois:

time, which is absolutely great.

Cliff Duvernois:

Also getting onto the radio.

Cliff Duvernois:

That's been a huge boom to what it is that I'm doing.

Cliff Duvernois:

Not only does it add to the credibility of my mission, but to the actual show itself.

Cliff Duvernois:

And I really do feel in my heart of hearts, people are getting

Cliff Duvernois:

what it is that I'm trying to do.

Cliff Duvernois:

The people in my network, they believe, as I believe, which is

Cliff Duvernois:

awesome, and doors are opening.

Cliff Duvernois:

Let's talk a little bit about what's going.

Cliff Duvernois:

So first off, obviously this show is going to continue.

Cliff Duvernois:

It's gonna be released in podcast form as well as on the radio.

Cliff Duvernois:

People in my network are constantly feeding me people that they know of around

Cliff Duvernois:

the great state of Michigan that are doing some pretty extraordinary things.

Cliff Duvernois:

And I'm grateful for that.

Cliff Duvernois:

These stories are going to continue.

Cliff Duvernois:

I won't be do, I won't be stopping that at all.

Cliff Duvernois:

I wish there was a way that I could do maybe two episodes a

Cliff Duvernois:

week or three episodes a week.

Cliff Duvernois:

But right now, one a week is just fine.

Cliff Duvernois:

So as I continue to capture all of these stories, I'm always

Cliff Duvernois:

looking for ways to evangelize 'em.

Cliff Duvernois:

Part of my mission is to, it's obviously to capture these stories,

Cliff Duvernois:

but to get them into the ear of every Michigander that is out there.

Cliff Duvernois:

And if people don't like inspiring stories, then they don't have to listen.

Cliff Duvernois:

So this leads me to the, the next big thing, so to speak, that the future hold.

Cliff Duvernois:

And that is speaking engagements.

Cliff Duvernois:

This has been something that has been rattling around in the back

Cliff Duvernois:

of my mind for quite a while.

Cliff Duvernois:

I remember when I saw my first TEDx back in the day, I thought TEDx was just

Cliff Duvernois:

reserved for, you know, maybe celebrities or politicians that were out there.

Cliff Duvernois:

But come to find out just about anybody can present on a TEDx stage as

Cliff Duvernois:

long as you have a compelling topic.

Cliff Duvernois:

So here I am envisioning myself on stage.

Cliff Duvernois:

What am I speaking about?

Cliff Duvernois:

I have no clue.

Cliff Duvernois:

And that became the big question.

Cliff Duvernois:

So as I think about being on stage and presenting and

Cliff Duvernois:

thinking about what can I do?

Cliff Duvernois:

It was last, I wanna say it was last October frame

Cliff Duvernois:

timeframe, maybe even September.

Cliff Duvernois:

I was having dinner with Tim and Brad.

Cliff Duvernois:

They are from the Upper Peninsula Paranormal Research Society.

Cliff Duvernois:

Right?

Cliff Duvernois:

If you go back and listen to my Halloween episodes.

Cliff Duvernois:

You will see them on there.

Cliff Duvernois:

But as we were having dinner, Brad actually said to me, you need to present.

Cliff Duvernois:

So I didn't think I had much to present.

Cliff Duvernois:

But what hit me is that I had this collection of super powerful stories.

Cliff Duvernois:

Each one of these interviews, usually afterwards, is I sit down and I

Cliff Duvernois:

write the lessons that I learned from that particular episode.

Cliff Duvernois:

And of course I've got all these things saved.

Cliff Duvernois:

I keep 'em inside of Evernote.

Cliff Duvernois:

I really don't share 'em because I want people to draw their own conclusions.

Cliff Duvernois:

Yeah, it was a nice story.

Cliff Duvernois:

But afterwards, just taking some, a few minutes, just say, okay,

Cliff Duvernois:

so what was the lesson learned?

Cliff Duvernois:

What was the point of this?

Cliff Duvernois:

You know, what did I get from this?

Cliff Duvernois:

How can I apply this to my life?

Cliff Duvernois:

That's something I do on a regular basis, whether I'm reading a book

Cliff Duvernois:

or listening to a podcast episode or watching a YouTube video.

Cliff Duvernois:

Would people be interested in hearing these stories?

Cliff Duvernois:

Yeah.

Cliff Duvernois:

Well, what about my thoughts behind them?

Cliff Duvernois:

I think so.

Cliff Duvernois:

And as I said before, people don't want to hear inspirational stories.

Cliff Duvernois:

If they don't wanna learn, fine, they don't have to listen.

Cliff Duvernois:

Now, the great thing about this is that while I'm thinking about these speaking

Cliff Duvernois:

engagements, I had a few people reach out about doing speaking engagements

Cliff Duvernois:

to share these amazing stories and the lessons learned behind them.

Cliff Duvernois:

How can we apply them in our life?

Cliff Duvernois:

Another thing that has popped up along the way is that I'm a big believer

Cliff Duvernois:

in meeting people face to face, not only to do interviews, but actually

Cliff Duvernois:

have a chance to talk to people that are out there in person to evangelize

Cliff Duvernois:

the show, these amazing stories.

Cliff Duvernois:

And typically when I tell somebody about the show, the first thing they

Cliff Duvernois:

do is they pull out their phone and they say, what's the name of it?

Cliff Duvernois:

Because they're always looking for good podcasts to listen.

Cliff Duvernois:

So as I'm recording this episode, I'm actually in negotiation to make my first

Cliff Duvernois:

speaking engagement, which is really cool.

Cliff Duvernois:

And from this of course, I have to look at my library of stories and pick

Cliff Duvernois:

out the ones that I think would really resonate strongly with the audience.

Cliff Duvernois:

Because here's the deal, I just don't want to create a presentation.

Cliff Duvernois:

I want to create the presentation.

Cliff Duvernois:

I want something that really pops.

Cliff Duvernois:

That is really awesome.

Cliff Duvernois:

Something that will blow the audience's socks off.

Cliff Duvernois:

If they're going to give me a half an hour or 45 minutes or an hour of

Cliff Duvernois:

their time, I wanna make sure that they walk away with more than they

Cliff Duvernois:

thought was absolutely possible.

Cliff Duvernois:

Something that would inspire these people to live their best life, so do something

Cliff Duvernois:

extraordinary for themselves, or in their family, or in their community,

Cliff Duvernois:

whatever they feel called to do.

Cliff Duvernois:

So I'm actually very excited to see where this is gonna take me.

Cliff Duvernois:

If you are an email subscriber, of course you're in the loop on how this

Cliff Duvernois:

all unfolds, but there's another part of this too that I want to share.

Cliff Duvernois:

Something else the future is going to bring, and that is video.

Cliff Duvernois:

Now, believe it or not, I'm actually a big believer in video.

Cliff Duvernois:

They say that a photo is worth a thousand words.

Cliff Duvernois:

Well then a video must be worth 11 billion words.

Cliff Duvernois:

Now I do audio.

Cliff Duvernois:

I do podcast because quite frankly, it's actually very easily.

Cliff Duvernois:

I put a couple microphones on the table, I hit the record

Cliff Duvernois:

button, and then magic happens.

Cliff Duvernois:

Video on the other hand is actually quite hard.

Cliff Duvernois:

It's hard because you have to worry about lighting, right?

Cliff Duvernois:

You gotta set up lights and not everybody wants to be on camera.

Cliff Duvernois:

Typically when I send down an interview request, I have to actually stipulate

Cliff Duvernois:

in there that this is audio only.

Cliff Duvernois:

Cause a lot of people are like, oh no, I can't be on camera.

Cliff Duvernois:

I don't know why.

Cliff Duvernois:

We're in the age of selfies and photos and everybody posting everything online.

Cliff Duvernois:

So you think people would be over this by now, but they're not.

Cliff Duvernois:

So, and then as you're doing all this stuff and you got the lighting, you got

Cliff Duvernois:

the cameras and everything else, typically you have to have a crew, at least one

Cliff Duvernois:

other person there with you to help out.

Cliff Duvernois:

Cuz it's almost too much for one person to do.

Cliff Duvernois:

Well, then we add to that, that you have to actually edit the footage.

Cliff Duvernois:

Sweet Moses.

Cliff Duvernois:

That is a beast when you're talking about 30 minutes of footage that you

Cliff Duvernois:

have to bring into your computer and edit it so that it kind of looks nice.

Cliff Duvernois:

Well, yeah.

Cliff Duvernois:

When I got into video years ago, The rule of thumb that a video

Cliff Duvernois:

editor told me was that for every one minute of finished video, it

Cliff Duvernois:

requires eight hours worth of work.

Cliff Duvernois:

So from my standpoint, since I'm flying low solo, could you imagine what a

Cliff Duvernois:

30 minute interview would be, right?

Cliff Duvernois:

And all the work that would have to go into that?

Cliff Duvernois:

About a month ago, I was up in the northern part of Michigan.

Cliff Duvernois:

I had my good friend Charles with me, and he said, you need

Cliff Duvernois:

to think about adding video.

Cliff Duvernois:

And he just said this out of the blue.

Cliff Duvernois:

Now, normally when somebody makes a suggestion like this, I would just

Cliff Duvernois:

immediately dismiss it and rattle off all the reasons why I'm not going to do video.

Cliff Duvernois:

However, , I value Charles's opinion.

Cliff Duvernois:

So I was like, you know what, I'm gonna marinate on that.

Cliff Duvernois:

And it just so happened that I had a spot open in my interview.

Cliff Duvernois:

Somebody had to cancel because they were sick.

Cliff Duvernois:

And he and I were now headed off to Caberfae Peaks.

Cliff Duvernois:

And I was like, you know what?

Cliff Duvernois:

If we're gonna grab video footage, now would be the time to do that.

Cliff Duvernois:

Let's see what happens.

Cliff Duvernois:

. Well, I gotta tell you, shooting the video was fun.

Cliff Duvernois:

He and I shot a ton, ton, ton of video that day.

Cliff Duvernois:

Not only of the interview, but people that were skiing and all this other stuff.

Cliff Duvernois:

And it was great.

Cliff Duvernois:

Well, one of the things, of course, we show up at Caber Peaks.

Cliff Duvernois:

We walk into, uh, the owner's office.

Cliff Duvernois:

His name is Pete.

Cliff Duvernois:

And he actually was taken a little bit of back because I never mentioned

Cliff Duvernois:

anything about shooting video.

Cliff Duvernois:

But you know what?

Cliff Duvernois:

We got the camera set up.

Cliff Duvernois:

We started doing the interview.

Cliff Duvernois:

I told him, I said, just, you know, focus on me and the questions that I'm asking.

Cliff Duvernois:

And you know what?

Cliff Duvernois:

He felt right into the rhythm of the interview.

Cliff Duvernois:

If he was nervous, I'll be about being on camera.

Cliff Duvernois:

He did an excellent job of hiding it because he sounds

Cliff Duvernois:

spot on when he is talking.

Cliff Duvernois:

So I get home.

Cliff Duvernois:

I got all this great footage, put it onto my iMac to start editing it,

Cliff Duvernois:

and of course my iMac almost chokes.

Cliff Duvernois:

Why I'm glad you asked.

Cliff Duvernois:

My iMac is like seven, eight years old.

Cliff Duvernois:

So now I have to think about upgrading my Mac.

Cliff Duvernois:

So now it's like I have to think about upgrading my Mac.

Cliff Duvernois:

I have to buy, uh, cameras cuz we shot most of this interview on our phones.

Cliff Duvernois:

But now we gotta think about buying camera and, and you got all of

Cliff Duvernois:

these expenses associated with that.

Cliff Duvernois:

Now there are services out there that actually make video pretty easy.

Cliff Duvernois:

But that would mean I would have to do the interviews remotely, which

Cliff Duvernois:

I am not interested in at all.

Cliff Duvernois:

. And on top of that, it would require that all of my guests would have to be

Cliff Duvernois:

somewhat technically savvy, which history has proven that all of them aren't.

Cliff Duvernois:

So doing the interviews face-to-face, sitting down is not only the, the easiest,

Cliff Duvernois:

but the best way for me to do that.

Cliff Duvernois:

Now, like I said before, personally I love doing interviews face-to-face.

Cliff Duvernois:

When you're in the same room as the person being in their place of business or their,

Cliff Duvernois:

their nonprofits or whatever it might be.

Cliff Duvernois:

But there's just something magical that happens face-to-face

Cliff Duvernois:

that does not happen online.

Cliff Duvernois:

So as far as video goes, those are the challenges.

Cliff Duvernois:

But there's been a couple things that have come to light recently

Cliff Duvernois:

that made me think that vi that video might be a viable option.

Cliff Duvernois:

So I've done some tests.

Cliff Duvernois:

I posted some very small videos online.

Cliff Duvernois:

Maybe I can't do the entire interview right now, but first

Cliff Duvernois:

off, at least I have the footage.

Cliff Duvernois:

So there's always, in the future if I upgrade my equipment, I have the video to

Cliff Duvernois:

work with there, but I've been focusing on making small little one minute trailer.

Cliff Duvernois:

For the video episodes that are coming out.

Cliff Duvernois:

And so far, the response online has actually been pretty positive.

Cliff Duvernois:

I will take a small segment of the interview, put it out there, and I

Cliff Duvernois:

just lay some video footage on top of it and I say, okay, if you wanna

Cliff Duvernois:

listen to the whole trailer or the whole interview, excuse me, go here.

Cliff Duvernois:

So I'm trying to dedicate a little bit of time every single week to this video

Cliff Duvernois:

project just to see what I can do.

Cliff Duvernois:

But only, only a small amount of time.

Cliff Duvernois:

There's a lot of moving parts that are happening, right?

Cliff Duvernois:

But if I can get this video thing figured out, it's going to allow

Cliff Duvernois:

me to reach a whole new audience.

Cliff Duvernois:

Now, I know people out there, they love podcasts.

Cliff Duvernois:

But it's a whole other thing when you can add video to the mix.

Cliff Duvernois:

I know that YouTube has made a huge investment in luring

Cliff Duvernois:

podcasters onto their platform.

Cliff Duvernois:

Now, believe it or not, I actually have a YouTube channel for this show.

Cliff Duvernois:

You would never know it because I never promoted.

Cliff Duvernois:

I think there's like maybe three or four episodes on there.

Cliff Duvernois:

But it's just the audio.

Cliff Duvernois:

There's like a static image that's on there, but you can actually put on,

Cliff Duvernois:

pull up YouTube and bring it on there.

Cliff Duvernois:

And I really didn't think anybody was paying attention to it and

Cliff Duvernois:

I just gave up cuz it was just one more thing to do at the time.

Cliff Duvernois:

I really wanted to streamline my process.

Cliff Duvernois:

Well you could imagine when I went onto my YouTube channel, the other day,

Cliff Duvernois:

people were commenting on those videos.

Cliff Duvernois:

Now, if you're any kind of a social media person, every time somebody comments on

Cliff Duvernois:

your post, you always want to respond.

Cliff Duvernois:

You always want to engage in conversation.

Cliff Duvernois:

And here I have people leaving comments on my videos and I'm not responding.

Cliff Duvernois:

Now, these comments were not something like, oh, this was a great interview.

Cliff Duvernois:

These were like little stories, somebody shared a little story about

Cliff Duvernois:

how, this person came and talked to them, uh, when they were on their

Cliff Duvernois:

high school basketball team and the advice that they gave the basketball

Cliff Duvernois:

team he still used in his life today.

Cliff Duvernois:

I mean, it was like a full on blown story and I'm like thinking to myself,

Cliff Duvernois:

Why in the world did I miss this?

Cliff Duvernois:

Or how did I miss this?

Cliff Duvernois:

Right?

Cliff Duvernois:

Some, some lady shared a story about how her, her and her grandfather, some of

Cliff Duvernois:

her favorite memories of him was when he would take her over to Frankenmuth.

Cliff Duvernois:

And she left this beautiful story and I'm like, why didn't

Cliff Duvernois:

I see this and respond to it?

Cliff Duvernois:

So, you know what?

Cliff Duvernois:

People will listen to these episodes on YouTube, so I just gotta focus on

Cliff Duvernois:

getting them out there and making video.

Cliff Duvernois:

Of course.

Cliff Duvernois:

Now, if I'm doing video, this means, this now leans out to TikTok and to Instagram

Cliff Duvernois:

to get it out to even more people, right?

Cliff Duvernois:

Because my mission get this into as many ears as possible.

Cliff Duvernois:

Now to help me get much better with video, cuz one thing I

Cliff Duvernois:

need to do is I need to get more comfortable with dealing with video.

Cliff Duvernois:

Being quick about video is I'm actually launching a personal podcast.

Cliff Duvernois:

It's called Coffee with Cliff.

Cliff Duvernois:

This show is gonna be focusing on three things.

Cliff Duvernois:

It's gonna be focusing on the behind the scenes for this particular show,

Cliff Duvernois:

cuz I really would like to share it.

Cliff Duvernois:

Something personal that I'm dealing with, and also the lessons that I'm

Cliff Duvernois:

learning, if you want to call it, uh, self-improvement or self-development,

Cliff Duvernois:

you can most certainly do this.

Cliff Duvernois:

But it's literally me talking to a camera.

Cliff Duvernois:

That's really what it's gonna be about.

Cliff Duvernois:

Now, I could rattle off all the logical reasons for this,

Cliff Duvernois:

but here's the real deal.

Cliff Duvernois:

I feel it's important that I document the journey that I'm on, the journey that

Cliff Duvernois:

this show is on the journey that I am on.

Cliff Duvernois:

I tell my clients all the time, you need to document the journey.

Cliff Duvernois:

And I admit that I've been doing a horrible job of that.

Cliff Duvernois:

I do publish stories on Facebook and everything else like that.

Cliff Duvernois:

But in a long form content like a podcast or whatever it is, I can

Cliff Duvernois:

really start to get down into some of the grit nitty gritty details.

Cliff Duvernois:

I mean, I can, I can say more in 10 minutes than I can write in 10 minutes.

Cliff Duvernois:

That much is Sure.

Cliff Duvernois:

And I wanna make sure that I am documenting this as we go.

Cliff Duvernois:

Cuz I think about like, the history of this podcast, all the challenges that

Cliff Duvernois:

I've had, all the times where I've taken a big risk, in, in the fact that,

Cliff Duvernois:

there's been twice now that I put this podcast down and walked away from it.

Cliff Duvernois:

About putting together my notes for the new podcast and thinking about some of

Cliff Duvernois:

the major events that have happened, some of the minor events that have happened.

Cliff Duvernois:

I really do wanna share those stories.

Cliff Duvernois:

I really do.

Cliff Duvernois:

And when I think about the fact that one day for this show here, Ordinary

Cliff Duvernois:

People, Extraordinary Things that there's gonna be an episode 200 to

Cliff Duvernois:

be able to go back and listen to this episode, that would be really cool.

Cliff Duvernois:

And it's gonna be awesome to see where the show actually is at

Cliff Duvernois:

episode 200 versus where it is today.

Cliff Duvernois:

I've got a designated spot for a studio.

Cliff Duvernois:

It is currently under construction.

Cliff Duvernois:

The topics are actually coming very easily as far as sharing stories go,

Cliff Duvernois:

and I'm looking forward to sharing a lot more of the yummy behind the

Cliff Duvernois:

scenes stuff, the BTS stuff with you.

Cliff Duvernois:

So if you absolutely cannot wait and you need to be a part of this, you can always

Cliff Duvernois:

roll on over to coffee with cliff.com.

Cliff Duvernois:

That's also the name of the podcast.

Cliff Duvernois:

Take a look at the website.

Cliff Duvernois:

Now, as I say this, just remember that it is still under construction.

Cliff Duvernois:

But this is where we're starting.

Cliff Duvernois:

Again, it's about the journey.

Cliff Duvernois:

Those are the three big things that are gonna be coming into the future here.

Cliff Duvernois:

We've got speaking engagements the use of video to share the

Cliff Duvernois:

story out with more people.

Cliff Duvernois:

And of course, the launch of my personal podcast.

Cliff Duvernois:

Everything is geared towards that main goal, which is to get these inspiring

Cliff Duvernois:

stories into the ears of all Michigander.

Cliff Duvernois:

So when I'm thinking about what the future's gonna bring, I

Cliff Duvernois:

weigh it against my mission.

Cliff Duvernois:

And if it's not a straight line, I am not going to do it.

Cliff Duvernois:

That's my future forecasting dear listener.

Cliff Duvernois:

And once again, I have to thank you for being along with me

Cliff Duvernois:

as I have been on this trip.

Cliff Duvernois:

I appreciate every single download.

Cliff Duvernois:

I appreciate every email that comes through.

Cliff Duvernois:

I appreciate it when I get people telling me about how they are

Cliff Duvernois:

actually, they themselves are going out and evangelizing the show.

Cliff Duvernois:

That means an absolute uh, lot to me.

Cliff Duvernois:

If you are interested in attending the speaking engagements, events, or anything

Cliff Duvernois:

else you really do wanna make sure that you get on the newsletter, you can just

Cliff Duvernois:

roll on over to total michigan.com/join.

Cliff Duvernois:

Put your email in there so you can be up to date as to all the yummy things

Cliff Duvernois:

that are happening and the speaking engagements that are happening.

Cliff Duvernois:

I am just beyond excited that that's actually happening.

Cliff Duvernois:

But yeah, make sure that you are on the email list.

Cliff Duvernois:

And with that being said, I'm gonna draw this episode to a close.

Cliff Duvernois:

Once again, I know I've said this two times.

Cliff Duvernois:

What?

Cliff Duvernois:

I'm gonna say it a third time.

Cliff Duvernois:

Thank.

Cliff Duvernois:

Thank you for listening.

Cliff Duvernois:

Thank you for sharing.

Cliff Duvernois:

Thank you for everything that you have done to make this show a success.

Cliff Duvernois:

And with that being said, I will catch you in the next episode.

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