This episode is the audio recording of the live webinar that Laurence and I have committed to broadcasting every Friday during the lockdown period in the UK.

We were joined this time by one of the funniest and kindest people we know. His name is Shamash Alidina and is the author of Mindfulness for Dummies as well a being an ACT trainer and a keynote speaker on wellbeing and resilience.

ACT, also known as Acceptance and Commitment Therapy or Training, was around before mindfulness became a thing. It’s a highly flexible evidence-based model that can be used by everyone from coaches and consultants to school teachers to therapists and doctors.

At it’s core ACT is about feeling the feelings rather than pushing them away. As Shamash says during the webinar the more we try to push unpleasant feelings away the more they’ll grow. If we’re able to accept these feelings and give them space the less likely they’ll hijack our actions.

Understanding how this works is essential for first time entrepreneurs. When you’re launching a business fear and self-criticism are your worst enemies. By applying some of the principles in ACT we believe you’ll be better equipped to deal with the highs and lows of entrepreneurship.

I hope you enjoy this episode, particularly the little meditation Shamash shares towards the end.