Back from the summer break, I dare you to make bolder promise. This episode explains why.

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Welcome back after the summer break to “Irresistible Communication”,

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two minutes, twice a week, no nonsense

advice on leadership communication.

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Are you fed up with people promising

big and failing to deliver?

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It's so common, isn't it?

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And I find it super frustrating

when I see customers fall for it.

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If you're listening to this show,

chances are that you are different.

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That you're an honest marketer.

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Your integrity guides you to

keep the promises you make.

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You don't over promise.

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I'm on that path to.

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But here's a thought.

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Could it be that your noble

stance of under promise and

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over-deliver limits yourself?

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The reason I'm asking is that I've

met quite a number of brilliant

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people for whom that statement

has become a place to hide.

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A comfort zone, if you will.

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They play it a bit too safe.

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They fear not keeping a promise so

much that they only ever promise

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what they can easily deliver.

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But there's a middle ground they shy

away from, and that's not over-promising,

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but making bolder promises.

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I'm talking about promises

that stretch you a bit.

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That are outside of your comfort

zone, yet not unrealistic promises.

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Where you don't have all the answers

right now but you know you can find them.

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Promises that push you to try

harder and extend your boundaries.

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Over-promisers spend their energy

finding excuses when they can't deliver.

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But people like you, people who

care, you would spend your energy

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finding ways to keep that promise.

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And that's why you can make bold

promises and still keep them.

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It's a journey of daring more

while staying true to your word.

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That's why I dare you

to promise a bit bolder.

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You might discover a new level

of achievement awaiting you.

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Keep lighting the path!

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And share it with a friend!