How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart

01:36 Duo Partners: Investing in Disruptive Tech

03:07 Evaluating and Supporting New Ventures

06:52 Examples of Disruptive Companies

12:48 Data Quality and Fraud in Market Research

18:15 Future Trends in Market Research and Data Analytics

21:47 Advice for Newcomers in the Industry

23:57 Conclusion and Final Thoughts