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The Buy Side - - Unofficial Partner
Episode 32nd May 2023 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:38:01

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Shownotes has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World Cup, F1 and the Aston Martin team, UFC, Australia Football League and the naming rights to the Staples Centre in Los Angeles among many others.

Every major sports property in the world rushed to do deals in a category of companies seeking to pay high fees in return for global brand awareness and brand trust.

Then came the FTX scandal which rocked not just the crypto and web3 sectors but also the sports world, which sought reassurance as to whether they were going to get paid.

It's this rollercoaster we explore in this podcast, with's head of sponsorship Alex Shapiro, whose cv also features Visa and ESPN, along with Buy Side co-hosts Sally Hancock and Shaun Whatling.