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#113: Flybuys - Loyalty Lessons from Australia's Most Popular Loyalty Programme
Episode 113 • 8th June 2021 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:08:20

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This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - Australia's most popular loyalty programme.

Phil has spent much of his career supporting its incredible success and he shared the 5 top lessons he has learned about loyalty marketing along the way.

Listen to this short episode to learn Phil's lessons on truly building loyalty, and how Flybuys Australia is evolving for the future.

Show Notes:

1) Phil Hawkins - Chief Operations Officer at flybuys

2) Flybuys coalition programme

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