Are you tracking the right podcast metrics? Because download numbers only tell part of the story.

In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:

• Increase podcast visibility on Apple + Spotify
• Grow email lists directly from episodes
• Understand what episodes are converting (and which ones fall flat)
• Make smarter decisions about episode formats, length, and promos

Timestamps:

01:15 - Importance of tracking followers

03:30 - Understanding "plays" metric

05:00 - Value of "engaged listeners"

07:20 - Contextual role of downloads

09:45 - Tracking email list health

12:00 - Advanced metrics and funnels

14:30 - Focus on meaningful metrics

This isn’t about vanity metrics—it’s about actual ROI.

Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.