Today's conversation is fitting as it will help us all as we go into a new season. My friend Lexi Wright is here to talk about balancing goals in business, farming, and family. Lexi has her own marketing agency, Back Pocket Social, a podcast called Farming on Purpose, and a new farm with a long list of needed projects. 

Lexi dives into the strategies that have changed her mindset on goal planning and execution. By cutting time into three sections, she has learned how to restructure and refocus to reach the goals that really matter and let go of the shame of when the little things don't get done. This method of goal planning alleviates setting yourself up for failure and gives the things you focus on purpose. 

Farming on Purpose is a podcast that brings together success stories from family farms and ranches and addresses industry trends so you can implement what works best for your operation.

Back Pocket Social is a marketing agency specializing in social media, email marketing, and advertising for growing brands focused on excellent customer journeys.

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• Set the Tone Workbook
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