If you’ve been doing everything that used to work and suddenly your results have stalled, this episode is for you. In this episode of The Real Truth About Business podcast, I’m breaking down why your business strategy stops working even when you haven’t changed anything. This is for service-based entrepreneurs who have built solid foundations, followed proven strategies, and are now hitting a frustrating revenue plateau. After 9 years of experience, I can tell you this is one of the most common phases of business growth. And no, it doesn’t mean something is wrong with you or your business. Inside this episode, I walk you through what’s actually shifting behind the scenes, from your offers to your messaging to buyer behavior, and how to adjust your strategy so you can get back into momentum and continue scaling with clarity.

What You'll Learn:

• Why your business strategy can stop working even when you haven’t changed anything
• How to identify if your offer is outdated or no longer aligned with your ideal client
• The role messaging plays in attracting the right clients for revenue growth
• How shifting buyer behavior impacts your sales process and lead generation
• Why increasing sales activity and nurturing is critical in today’s market
• How to evaluate your business using data instead of reacting emotionally

Episode Highlights:

[00:00] Introduction: When proven strategies suddenly stop working

[02:15] Common reactions: doubling down vs burning everything down

[04:30] Is your offer expired or no longer relevant?

[09:20] Messaging misalignment and outgrowing your audience

[14:00] Market shifts and changing buyer behavior

[21:00] Sales activity, nurturing, and adapting your process

[28:00] The power of evaluation and strategic adjustments

[32:50] Final mindset shift and next steps

Key Takeaways:

When Strategy Stops Working, Something Has Shifted

Here’s what I see all the time. Established business owners doing the exact same things that used to bring in clients and now… nothing. After 9 years of working with service-based entrepreneurs, I can tell you strategies don’t just stop working for no reason. Something underneath has changed.

It could be your offer. It could be your messaging. It could be your audience. It could be the market. But the worst thing you can do is panic and either double down blindly or burn everything to the ground. Neither of those are strategic decisions. They’re reactions.

The first step is to pause and evaluate. That’s where real business strategy begins.

Your Offer and Messaging Must Evolve With Your Business

One of the biggest reasons for a revenue plateau is that your offer is no longer aligned with what your clients need right now. Not what they needed two years ago. Right now.

Inside the Focused Visionary Framework, we look at Pricing, Pipeline, and Sales. Your offer sits at the center of all three. If your offer is outdated, no amount of lead generation or sales process optimization will fix it.

The same goes for messaging. If you’re using the same language, speaking to the same problems, and targeting the same version of your client from years ago, you’re going to feel the disconnect. As you grow, your client evolves. Your messaging has to reflect that evolution.

Buyer Behavior Has Changed. Your Strategy Needs To Catch Up

Buyers are more discerning. They take longer to decide. They consume more content before ever reaching out. That means your sales process and lead generation strategy need to adapt.

You may need more touchpoints. More nurturing. More visibility. And clearer calls to action.

This is where I see a lot of breakdowns. People are either under-selling or overcomplicating their sales process. Your job is to meet your buyer where they are. Some want fast decisions. Some need time. Your strategy needs to account for both.

More Isn’t the Answer. Clarity Is.

When things stop working, the instinct is to do more. More content. More offers. More effort. But more is rarely the solution.

What actually drives business growth is clarity. Clarity on what’s changed. Clarity on where the gap is. Clarity on what needs to be adjusted.

That’s why data and evaluation matter so much. If you’re not tracking what’s happening in your business, you’re operating blindly. And that’s what keeps you stuck in operator mode instead of stepping into the CEO role.

Resources Mentioned

1. Book a CEO Strategy Call
2. Learn more about The Missing Piece Intensive
3. Learn more about The Focused Visionary Accelerator
4. Join Back Pocket Insights
5. Download the FREE Lead and Conversion Tracker
6. Subscribe to the Sunday Morning Brew Newsletter

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

1. Website
2. Threads
3. Instagram
4. LinkedIn
5. Facebook

Okay, here's something that I hear from established entrepreneurs all the time of Michelle, I'm doing everything I've always done, but it's not working anymore.

And I get it.

I've been there.

I hear you.

I've experienced it.

And the thing about it is, is that it's so disorienting because 90% of the time, the people that are saying this are people who have, like, not skipped steps.

They have not taken shortcuts.

They have built their business with strategy.

They have done the work right?

And all of a sudden, those strategies just stop producing results.

And so I want to dive into that a little bit because it happens.

It definitely happens a lot more.

I would say it's far more common in year three, like, if you're in your.

Your third year or above again, I see it again happen usually around year five.

Right.

And so I want to talk about, like, what's happening?

That's when this is occurring.

Right?

And more importantly, like, what do we actually look at to figure out how to change it and figure out, like, where the disconnect is so that we can continue to build strategies that are working?

Okay, so I'm excited to dive into this one because I do think that there are a lot of you listening that might be feeling very similar to this that you're feeling, like, yeah, what the frig?

Everything I've always done just not working anymore.

We've all been there.

All right, so we're diving in.

Okay?

So first and foremost, I do want to say this really quickly.

I am not good at asking you guys to share my podcast.

If you love the podcast, if you are listening and you are, you have somebody who you literally just had this conversation with of, like, why is this not working anymore?

I want you to send this episode to them right now, okay?

Or I want you to share on IG and be like, hey, if you're experiencing this, like, dive in and listen to this one.

Okay?

Because the shares, the reposts, all the things, they mean so much, and they just help to expand reach, but also for me to continue helping you, because then I can start to see the conversations that are happening, and I can create episodes around it.

So, anyways, all right, so let's talk about what's actually going on.

When it's like, what the fuck?

All of a sudden, nothing is working, right?

And I. I'm not talking about people who have, like, never had traction in the first place.

I'm talking about things that, like, we had traction referrals that used to come in consistently.

And all of a sudden, we're not getting referrals or content or a certain platform, a certain social platform, like, worked really, really well.

And then all of a sudden it's not anymore.

We had an offer that had.

That sold like, freaking hotcakes, and all of a sudden it's like pulling damn teeth to get it to sell.

Sales conversations that, like, you're having the same exact sales conversation.

You're not doing anything different.

And all of a sudden now they're just not.

They're not converting or they're stalling or things are taking super long, right?

This is the patterns that I'm seeing, right?

These are the things that are happening.

And when these things start happening, our first initial instinct is to panic, to create, to shift, to pivot, to do all these things.

Try this, try that.

This is where we start getting that shiny object syndrome.

This is where we start, like, reaching for the bone.

Like, just give me something, right?

Reaching for the life raft of, like, okay, maybe I'll just grab onto this and see if this works, okay?

And so we usually go one path or the other.

We double down on what used to work, and it's like, it's still not working, or we blow everything up and start over.

Let me tell you, this is like, neither one of those are a good solution to this problem in this exact scenario, right?

So I want you to just know that it's like, you've got to first and foremost, like, recognize the pattern and.

And then pause.

Stop yourself from freaking spiraling into an abyss that you cannot get out of, right?

And then really think about it, okay?

And I'm going to talk about the areas that I start to see of, like, it's not necessarily the strategy.

It could be in one of these other areas that I think is the problem, okay?

So first and foremost, I see a lot of times is that you.

Your offer, right, the offer just maybe is expired.

It's no longer serving the right fit.

It's no longer, you know, the solution that people need, right?

Not every offer has this, like, indefinite shelf life, right?

When you look at people who have been in business 5, 6, 7, 10 years, myself included, year 9, I have very few offers that I have had.

Like, my offers right now at year nine are completely different than the offers I had at year seven, and they are completely different than the offers that I had at year five.

Now I have the focus Visionary accelerator that has been going for two years now, but it looks completely different than when it first started, okay?

And so the offer that was a brainer, a no brainer two years ago.

It may just require now this over explanation, this constant state of convincing, this justifying.

And if you find yourself in that situation, like I want you to recognize that that's, that's a signal, that's information that's telling you like, hold up, let's figure out what's actually going on here because again, the strategy around it could still be wonderful, right?

But the best strategy is not going to sell an offer that's outdated or one that is like expired.

So I want you to ask yourself, if you find yourself in this situation, like, is this offer solving the problem of my ideal client right now, right?

Or is this solving a problem they had two years ago, right?

Because times change, things change, right?

Different things come up, life evolves, business evolves again.

Now we're living in a world of AI, right?

And so maybe you have an offer especially.

This is a conversation I'm having a lot lately, especially in my community around AI.

Okay, I gotta be honest, I'm a little over the conversation because I feel like we need to start thinking for ourselves again.

I love AI, but like, holy crap.

But here's the thing.

Maybe you are a content or messaging strategist or a copywriter and now it's like those offers aren't selling as well because everybody's using AI.

Okay?

But maybe you need to shift the offer into how to work with AI, how to teach them that you can't just put shit in and expect to get excellence out of it.

If you don't have your messaging straightened, if you don't know exactly what your problems you're trying to solve, if you don't know where you're trying your, your ideal client is in their journey and you're not creating messaging that's speaking to where they're at.

AI can't help you, right?

And so you may need to shift your offer a little bit because it's again, the strategy might still work.

All the things that you're doing as far as selling the offer probably still work, but it could be the actual offer that is wrong or that is no longer working.

And so you may have to just shift that, right?

So asking yourself like, is this offer solving the problem of my ideal client that they are actively trying to solve right now in this moment, or is it a problem that a little couple years old?

And then the other question is more on a personal side is like, is this an offer you're holding onto just out of sheer attachment, right?

Instead of data all Right.

I have been there.

I have had offers that are community driven, networking based.

I always, I always come back to it.

Right?

I always come back to it.

But then it's like, this doesn't work.

This strategy is not working.

And so I do get like emotionally attached to certain offers and I want them to work so badly because I know and I see the importance in them.

But if it's not what my ideal client is needing right now, I can't convince people of that.

Right?

We talked about that in another episode.

You can't convince people.

You've got to get out of this energy of convincing.

Right?

So retiring an offer is not failure.

Evolving an offer is not failure.

I'm going to talk about that in next week's episode around evolution of offers, positioning all the things.

But keeping the wrong offers on your, like, inside of your offer ecosystem is the wrong move, right?

At some point we have to look at it and go, okay, you know what?

This is not working.

This is not working for where I want to go.

Remember, you're talking and saying like, everything used to work and now it's not.

Okay, well, you have the information.

So is it really, truly that you're just holding onto it because you feel so strongly attached to it, or is it like, I really just need to let this go or change it.

Right.

Or just evolve it?

Okay.

And then in that same vein is that your messaging may no longer be attracting the client that you want.

Again, I'm going to talk a lot about changes in positioning on the next episode.

This is something I am personally experiencing.

Okay?

So the next episode's going to be very personal.

But thinking about it from this perspective, it's like, same messaging, different results, right?

You're, you're saying the same thing.

You're doing the same thing.

You're posting in the same way.

You're showing up in the same way.

And it's like, she's not working anymore.

I used to, I have clients.

I've had this conversation with a blank.

I used to be able to put a post up and do this, this and this, and it would draw people in immediately.

Okay, that was a couple years ago.

You've changed your clients, changed.

The economic structure has changed, the buying behavior has changed.

You know, there's so many things that change, right?

And we can blame all of those.

We can blame the algorithm, we can blame the economy, we can blame buyer behavior and discernment and all the trust economy, this, that, whatever.

At the end of the day, take radical responsibility and really look at and Go.

What are you doing to adapt to all of those things?

Because those things are all outside of our control.

But we have things that are within our control, right?

And our messaging is something that we can control.

Okay?

So if you are using the same messaging and getting different results, AKA not the results you want, right.

Then you have a relevance problem.

Okay?

And I want you to understand that messaging is not just about your website copy.

It's the problem that you say you solve and it's who you say you solve it for, okay?

It is the language you are using to describe the transformation.

All right?

And as you evolve and as you grow, your transformation should change, right?

When I first started talking about the Focus Visionary accelerator, I talked a lot about clarity, Focus, having too many ideas, executing on all of them at the same time.

But as things have evolved, as my client has evolved, as I've gotten different research and done different market research and really looked at it, truly the clients that are I am attracting and that I want to attract into F E A are in this place of like they are revenue plateaued, right?

Meaning they're in this situation, they're doing what they always did.

It's not working.

Revenue is not changing, Things are not growing.

And they don't know what the frig to do.

They don't know what else to do, right?

And it's like I'm beating my head against the wall and I don't know what's, I can't see right in front of me what I need to change.

Okay?

That's the transformation.

And so, well, that's the, that's the problem, right?

The transformation is adjusting messaging, adjusting pricing, adjusting your pipeline, seeing where all these things are and doubling revenue, right?

That is what is happening on a regular basis.

Like they are revenue plateaued.

They cannot get past where they are.

And when they come out of fea, they have doubled their revenue.

Most of them, I'm not going to put a guarantee around that.

But most of them have doubled, if not tripled their revenue because we created the strategy, we found the solutions, yada, yada, yada, right?

So again, you've got to speak to the problem that they are having right now and your offer needs to.

So like again, same offer, slightly different messaging, slightly different positioning, it changes everything, right?

It changes the strategy.

So if you wrote your core messaging a couple years ago and you have not revisited it, right, you may start attracting a version of your client that you have outgrown.

And I want to talk a little bit about that because I think a lot of us, myself included.

And I'm going to dive again.

This, this, these episodes are all so relevant because I'm in it with you.

I always tell you guys that, but I am in it with you.

I'm just further along in my journey than some of you.

But, like, we all come up against these same things, right?

And so it's okay to outgrow your audience because there's somebody else that's going to step in and serve that previous audience in that way, because that is where they are at in their business and that is what works for them.

It's just a kind.

It's like the circle of life, right?

Like, if you think about it, it's like you outgrow somebody, somebody else comes in you.

You know what?

There's just this constant ebb and flow and like, it works beautifully together.

Like, we are not designed to stay in one.

Designed.

We are meant to evolve.

We are meant to grow because there's always somebody new coming in, right?

There's always going to be new people.

There's always going to be new business owners.

So it's okay.

Like, don't feel like you're leaving anybody behind because guess what?

Somebody else will pick them up.

All right?

So I want you to ask yourself, where is my ideal client right now?

And am I speaking to them with the problems they have now?

Not even the problem that they had six months ago, not even the problem they had a year ago.

Life and business change at a super fast pace and we have got to be keeping up on it, right?

I don't know how long I'll be able to use the messaging around pricing, pipeline and sales and revenue plateaus.

That messaging is working right now because I'm seeing a lot of it Again, that may totally change next year.

When I've worked with all my clients, their pipeline is not an issue.

They are not revenue plateaued.

And now their issue may become that they have they need to scale and that they need to hire and that they are at a different point, right?

I want my clients to grow.

I am growing and I want to grow with them, right?

And in order to do that, I need to be speaking to the problems that are front and center in their moment right now.

Not could be this, could be that, could be this, could be that.

This is very difficult.

Messaging is not my thing.

That's why I brought in a messaging expert into fva, because I am not a messaging expert, but I can see where it holds people up.

I am a strategy expert and I can see where this is affecting people's strategy.

Because again, it's not that what they're doing is not working, it's that they've outgrown it.

Right?

Okay.

And then the third one I see a lot is market shifting, right?

Buyers are moving differently.

And again, we can blame this.

We can get annoyed by it, we can make excuses for it.

We can do all of those things.

I see a lot of people that use it as an excuse.

Well, my sales are slow because buyer discernment is different.

Buyers are taking longer to decide.

Okay, that's wonderful.

And it's true, right?

Buyers are taking longer to decide.

They are doing more research, they are more selective, they are more skeptical.

I am here with you.

I am that.

I am that buyer.

Right?

So if your average sales cycle used to be two weeks and now it's two months, right.

That's not like a personal failure.

That's just something you need to work with.

Right.

And this again, we come back to the episode around conversion rates and this is where you know, like the length of time it's taking people to convert.

The lead and conversion tracker that I created gives you that information.

It tells you like when they entered your pipeline to when they converted.

So you can see the length of time.

And we talked about it in the last episode about how like I had people that converted within four weeks when I met them in person versus somebody I met online.

That.

That which is like almost nine months, right?

So again, having that information and utilizing it, okay, buyers are moving differently.

But how are you adapting and changing your strategy to how buyers are.

Are changing, right?

Or are you continuing to do the same exact things that you always did and then again wondering why it didn't work.

You've got to be keeping up with this stuff, right?

So do you even know.

One of the things that I would really look at is like asking yourself, like, do you know how your specific audience has shifted?

What has actually shifted for your audience?

Because what shifted for my audience might be completely different for you, right?

There might be more urgency and they might need faster and they might want to make faster buying decisions.

And you're over here drawing out your pipeline and drawing out the sales strategy for freakin ever when they're over here.

Like, I just want to make a decision that is also a problem.

Like the amount of people I see sometimes that have this incredibly long sales process.

It's incredibly drawn out.

It's multiple steps and there are people that are like, I'm a fast action taker.

I need this problems solved right now.

And they don't want to waste all that time, Right?

And so are you losing people because your sales process is too slow, or are you potentially just not seeing the results because you have not shifted your strategy a little bit?

Right.

So take notice.

Are they asking different questions before they buy?

If they do, utilize that in your next sales conversation.

Utilize that in your content.

Utilize that in your emails, your podcast, wherever you're putting content out in your conversations, right?

Like, what questions are they asking and how can you start to use them to approach them upfront?

Have their objections changed?

I'll give you an example of this is in fea.

You know, I have the prerecorded videos, so.

Or maybe you don't know because you.

I'm going to tell you.

So Focus Vision Accelerator is my premium signature offer.

It's all.

It's all in, right?

It's your direct access.

It is the highest level of access you can get to me.

And inside of that, there are some prerecorded modules where you go through the worksheets, right?

I have had a lot of objections around.

I am so busy.

I don't have time.

I do not have time to sit here and watch these videos and fill these worksheets out, Michelle.

I just need to work through it.

Okay?

So I have created a solution for that, right?

And so I'm using that.

When I've got that objection already in my head, I already know the answer to it.

Okay?

That is not an objection I used to hear.

Because honestly, a lot of the clients that I had before were not terribly busy, right?

They were not at full capacity.

Let's say that now a lot of my buyers coming in are at full capacity.

They are overwhelmed, they're busy, and they're like, I don't have time to add one more thing to my plate.

I totally hear you.

Right.

So again, are they consuming more of your content too, before they ever reach out?

So again, if they are consuming more before they're reaching out, they're lurking longer.

Utilize these things in the content.

Give them something to lurk on.

Hit their objections in your content so that they already have the answers by the time they're ready to move.

So again, like, you cannot market to the buyer that they used to be.

This.

I see a lot of this.

If you came into this game of entrepreneurship during COVID buyer behavior is different.

And if you are still using marketing strategies that worked in 20, 20, 21 and 22, that is why you are stuck, because they are not buying in that same way.

Okay.

Because the market did shift and we can't control that, but we can control how we talk to our.

How we what?

We can control our sales process.

We can control our.

Our buyer journey.

We can control all of those things.

And so sometimes it might just mean that you need to kind of hit these objections because people are doing their own research.

So have the information ready and available to them, because I will say, I'm that person.

I'm the person that says, like, give me all the details up front.

I'm gonna do my own research.

By the time I come to you, I'm really pretty much pre sold.

I'm just doing a vibe check.

So.

And I'm a fast decision maker.

Right?

So really understanding who are your buyers, how are they moving, and how can you make sure that your journey matches up to that?

Okay.

And then in that same regard, you might have a sales journey that's a little bit longer than you have had in the past.

And so your sales activities and your nurturing may need to increase.

Okay, So I want you to be honest with yourself here and ask, like, are you doing the same.

Same volume of sales activity that you were doing when things were working?

And, you know, because what is it taking to get someone to say yes?

Right?

And thinking about it from that perspective, like, prospects need more touch points a lot of times before they decide again, you may not even realize that they're consuming your content.

I have had this multiple times where people are like, they've listened to the podcast, they join Back Pocket Insights.

They're reading my emails.

They might not have even joined Back Pocket Insights because again, they're just consuming content at this point.

So they've had all these touch points before they even reach out.

Okay.

They want more value.

They want a lot more value before the ask again.

We are.

We are beyond the point of being sucked in by good sales copy.

Um, even just.

I'll give you an example of this is like, I was looking at a $33 offer off of TikTok.

Normally it would have been like a hundred percent.

Yes.

I've been like, yeah, it's 33 bucks.

But I actually was like, I went back and I was like, let me watch some of his videos.

Let me see what he's talking about.

Let me.

Let me hear his voice.

Let me see what he's doing.

Let me go look at his videos.

None of them have any comments.

Let me go to his website.

Let me go to his socials again.

Yeah, it's only $33, but I don't want to waste my time more than anything.

And so I want to see, like, is this guy even legit before I just say yes, right?

That's where you're seeing a bit of a difference.

So again, sales activity needs to increase, and you've got to be.

You've got to be clear about it.

This is something I'm seeing a lot is that people are hiding the sale or they're burying the call to action, right?

It's like there's all of this talk in front of it and behind it and all of these things versus just being clear of, like, here's the way that we can work together, right?

It's like if you're thinking about this or if you really want more information or here's something to think about, right?

No, people are scrolling, they're reading.

It's too much, right?

So can you give it to them clearer?

Right?

Like, that is something I would look at with your sales activity and then with your nurturing.

Again, I am saying this all the time.

People want to experience you.

People want to know that you care.

People want to know that you see them and hear them.

So I want to ask you, like, how are people actually experiencing you before they buy?

Right?

That's why I don't edit this podcast out too much, because I want people to experience me in my whole form.

Right?

Like the tone of voice that you're getting on this podcast and the way that I talk and how fast I talk and all of those things.

It's the same exact way.

You're going to get me inside of FEA on a call or in a WhatsApp message, right?

Like, I want people to truly have an experience.

So anytime somebody is considering working with me, I always tell them, go listen to my podcast.

If you haven't listened to my podcast, go listen to it.

It's either going to resonate or it's not.

You're going to vibe with me or you're not, and that's okay.

But I'm giving them a chance to experience me.

I'm hosting conversion events and I'm sharing my knowledge.

If we're having a sales conversation, I often will give them a few key takeaways.

Things to think about, things to look at.

I'll give them a couple strategies up front before we even start working together.

Okay?

Because I know that people need that.

I will touch base with them.

I will send them a message.

I'll just check in with them.

Right?

I want you to really think about that.

Are you only nurturing people after they become a client, or are you nurturing people and giving them an experience with you?

To them saying, yes, because experience is now part of your sales strategy.

And maybe it didn't need to be before, but it does need to be now, right?

It's not a bonus.

It's a differentiator.

Because a lot of people aren't stepping into this.

And so how are you nurturing people, keeping them in your world?

How are you letting them know that you hear them, you see them, you remember them?

How are you making sure they remember you?

Right?

Like, really thinking about that is, like, really looking at, like, your sales and nurturing activity.

Is it the same or does it need to increase?

I highly bet that your sales activity and your nurturing needs to increase.

And I'm talking, like, you need to be selling multiple times a week.

Because, again, people are not consuming content the same way they used to, and they're also not in it to, like, guess, right?

We don't need to beat around the bush.

Don't make me go dig for the information.

The second I have to dig for it or try to figure it out on my own, I'm out because I'm busy.

I'm overwhelmed.

I'm overstimulated.

I'm doing things a million at a million miles an hour.

I don't want to have to go dig for the shit, okay?

So really look at that and see, like, are you burying the lead in a sense, right?

Are you burying the call to action and people just don't freaking know how to work with you, okay?

And then the last and final point I want to make is that one of the biggest problems with my strategy is not working.

I don't know why most people don't ever stop to just evaluate, okay?

Like, okay, the strategy's not working.

These are the things that used to work, and they're not working right now.

So again, we talked about in the beginning, some people just double down and continue to put more effort into, like, what used to work and then wonder why it's not right.

And then other people just abandon ship.

But, like, the power is in really sitting with all of it and looking at it and seeing, like, what ties all of this together?

What ties it all together is just tracking the information, right?

Tracking what is happening in your business in real time, reviewing what is working and what is not working on a consistent basis.

That's why literally inside of the Focus Visionary Accelerator, we do this every single month.

And I, I never tell people, like, if you don't come, you're going to get in trouble.

Right?

Because I can't control other humans.

But when people say to me, like, Michelle, there's a lot of calls on the calendar, which ones are the most important?

It is always the reflection and planning event in the month.

I'm like, if you could attend nothing else, come to this one event every single month.

Because it gives you the pause, it is built in so that you have the time and the space to just sit and go, okay, here's where I'm seeing a disconnect.

Okay, but if you don't do this, which most people aren't, they keep carrying on.

They keep using the same playbook.

Right?

But you're operating in a different market and you're wondering why your results have not changed.

Okay.

That's why.

The core of everything I do, especially inside the Focus Visionary Accelerator, is looking at facts, tracking data, and doing the review.

Because that cadence is what keeps your strategy alive, and it's what keeps your strategy responsive.

It's what keeps the strategy proactive.

Right.

So that you don't come up against this like, what the fuck?

What is going wrong?

Why is this not working?

Why am I beating my head against the wall?

Why am I doing everything that I have always done and it's not working anymore?

Because there's just things that need to change.

The business is constantly evolving.

And as much as we, you know, there's people out there that are always preaching that we need to be consistent and do the thing and stay consistent and stick with something long enough.

Yes, I believe in that, too.

But we also have to know when something is like, holy shit, things have shifted.

Things have changed.

This is not what my buyers need right now.

I have got a new offer that I am launching out based directly on something like, based on what I am seeing in the market.

And this is not an offer I have had for, I don't know, four or five years now.

It's not something.

It's not an offer style that I have had in four years.

But markets changed and I'm seeing a need for it again.

And so I created it and I'm bringing it back.

I don't have any data to whether or not it's going to work.

Not yet, but I have data support that says people have asked for it.

Right.

So again.

Right.

Taking a look and just sitting with it and evaluating it is really going to help in the sense I know people look at and go, pause.

Oh, I don't want to slow down.

Right.

But if you don't slow down, the plateau just continues to linger.

Right.

Because you're continuing to operate from a place of I don't freaking know what's going on.

Right.

So I want to ask you, like, when is the last time you stopped and evaluated?

Don't just get frustrated that things aren't working.

Right.

I get it.

I've been there.

I have been in that place of, like, what in the actual F is going on?

Why is this not working anymore?

Even conversion events?

I have hosted conversion events for nine years, and they used to work swimmingly, and then all of a sudden, they weren't working anymore.

So I had to shift the positioning.

I had to shift how I'm operating them.

I had to shift how I'm running them.

Okay?

So I want you to really sit down for a good 30 to 40 minutes and ask yourself what has changed in my offers, my messaging, the buyers, my activity level.

Right?

All right?

Because strategies don't just stop working for no reason.

There's always a reason.

There's a reason why they stop working.

Something shifted, whether that's in the economy, the market, you, your client.

Right.

A lot of times it's you that shifted.

Right?

It's that evolution.

And you're.

You've kind of outgrown things, but yet you're still kind of.

You got one foot in this pond and one foot in the other pond, and you're kind of like, why can't I swim in both?

Because you can't swim in two different ponds.

Right?

But that's a lot of times what's happening is that you're still kind of operating in two different spaces, and that is going to keep you stuck 100% every single time.

Okay?

Your job as the CEO is to figure out what it is.

And if you can't figure it out, that's why you have people like me in your world.

Right?

Because that's my job.

My job is to help you figure it out.

All right?

But I want you to end with this mindset shift.

I want to end with this mindset shift up.

When strategies stop working, our natural instinct is to do more.

More content, more offers, more hustle.

Okay?

But more is very, very rarely the answer.

Okay?

It's clarity, it's focus, it's data.

Okay?

So give yourself that time and say, here's what's changed.

Here's where the gap is.

And here's what I need to adjust.

That is not about tactics.

That is truly looking at your strategy.

And then again, if you need help with this, I have a new offer for you.

It's called a revenue intervention and it is a 90 minute session to look at and see, like dive deep on one thing, one thing that is going wrong, right?

I called it an intervention because it's like sometimes we just need somebody else to intervene, right?

We just need somebody else to take a look at it and go, what am I missing here?

And you may not need FEA right now, right?

You might not need an intensive right now.

You just need something like, I need this, I need help with this situation right now.

I need you to intervene.

I need you to just see what's going on.

So it's called the revenue intervention.

It's a 90 minute session.

The link is in the show notes.

There is a discount code in the show notes for all of my podcast listeners.

So again, you gotta click the link through the show notes in order to get the discount.

But it's there.

It's a 90 minute offer.

Again, take a look at it.

It's normally priced at 7:50, but again, there's a discount.

I'm not gonna tell you what the discount is.

Cause I want you to go look at it, I want you to go click the link.

But yeah, if you're feeling like, okay, Michelle, I'm in this exact situation and I know, I know it's my offers, I know it's my messaging, I know my sales strategy is off, right?

Like, let's figure out, we're going to focus on one thing.

Likely it's going to blend into some of the others, but we're going to get dialed deep on that one thing and then we're going to create the strategy around the rest of it.

Okay?

So if your revenue is plateaued, if your strategy is, it worked and now it's not.

The revenue intervention was created for you.

All right, so again, if you love this episode, if somebody else needs to hear this, if you have a friend that is in this situation where you're having this conversation with your biz bestie over and over, share this episode with them.

Leave a review, go share it on Instagram.

I love all the things.

All right, so until next time, I love you, I believe in you, and I will talk to you soon.