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20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
Episode 205th July 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:53:12

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In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and CMO AI (Artificial intelligence) advisor. They discuss Nicole's background in marketing and her transition into the B2B SaaS space, where she now helps companies leverage AI in their marketing strategies.

They delve into the topic of generative AI, specifically large language models like GPT-4, explaining how they work and their applications in content creation. Nicole also provides advice on using AI systems for writing style, voice training, content creation, SEO optimization, and marketing strategy development. She emphasizes the need for human involvement and fact-checking in the AI process.

Nicole and Jane discuss:

  • Differences between GPT-3 and GPT-4
  • The continuous learning and improvement of AI models
  • How to create a prompt for an AI system to analyze writing style, tone, and voice
  • Nicole'S step-by-step process for using AI to generate a blog post
  • The current limitations of AI
  • Using AI for problem-solving and research
  • Common mistakes of underestimating AI's capabilities and overestimating the need for complete automation
  • What are "Hallucinations" in the world of AI
  • The importance of human involvement when leveraging AI
  • Getting started with AI - what to do what not to do, and what to keep in mind

Key Links:

Guest: Nicole Leffer -

Host: Jane Serra -

Work with Nicole -

How to use ChatGPT + Anyword to craft marketing copy that performs -

Nicole's Voice-Training Prompt -




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