Dave Lorenz and his staff at the Michigan Economic Development Corporation put together the success "Pure Michigan" campaign. Hear his amazing story and the idea behind "Pure Michigan".

Key Points:

[06:25] When others see something in you and guide you along your path

[18:30] Where did the idea of "Pure Michigan" come from?

[23:49] Biggest Challenge to Overcome

[28:00] A Personal Story of Someone Positively Impacted by the "Pure Michigan" campaign