Shownotes
Lenny Murphy sits down with Andrew Reid, co-CEO of Rival Group, for a deep dive into the evolution of market research and the seismic shifts reshaping the industry. Andrew shares his unconventional journey from film school to building Vision Critical, one of the most innovative research platforms of the 2000s, and how that experience led to founding Rival and Reach3 Insights—now merged into the Rival Group.
