Hi, my Reachers.
Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories.
Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.
You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.
From the entrepreneur that climbed Big Bend National Park, the tallest mountain in Texas, when they realized they lost the way back and there was literally nothing below them.
To the entrepreneur that went for three weeks of backpacking and climbing the Sierra Nevada mountains at the age of 16,
To the entrepreneur who isn’t a big mountain climber, but loves Miley Cyrus song “The Climb” or ‘There will always be another mountain. And it says, “There’s always gonna be another mountain. I’m always gonna wanna make it move.”
To the entrepreneur who lives in Portland, Oregon and climbed the mountain around it: “I have never done a hike where there wasn’t at least one step that I thought, ‘What the hell am I doing? Why am I doing this?’
To the entrepreneur that keep setting new goals and climbing the mountains of life on the metaphorical level, because he believes that we’ve been programmed by our creator to want to make a difference and to want to have something bigger than ourselves to live for.
I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary steps to reach your peak?
Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.)
For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likability, and trust of a leading brand to the act of climbing the highest mountains.
You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.
The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.
“In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”
So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.
Listen to these new inspiring mountains’ stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.
Amy Vernon: “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say”
Amy Vernon was Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology.
Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named her the 15th most influential woman in tech on Twitter.
[caption id="attachment_6085" align="aligncenter" width="700"] Emory Peak – Big Bend National Park[/caption]
You can listen to the full episode with Amy Vernon here:
Bob Burg – “shifting your business context from getting – to giving, is the most financially profitable”
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.
You can listen to the full episode with Bob Burg here:
Shama Hyder: “It’s lonely at the top only if you were also lonely at the bottom”
Shama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age.
Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com.
Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
[caption id="attachment_5238" align="aligncenter" width="700"] The Climb by Miley Cyrus (Official Music Video)[/caption]
You can listen to the full episode with Shama Hyder here:
Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice.
Jesse was featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur.
You can listen to the full episode with Jesse Krieger here:
Kasey Jones key success factor: “one of my biggest advantages is that I have zero professional training or education in marketing.
Kasey is the founder of A Better Jones and a passionate advocate for underrepresented sales professionals, Kasey also cofounded The Other Side of Sales, a podcast and resource committed to evolving the culture of B2B sales.
Sales Hacker has named her one of the 35 Most Influential Women in Sales and a Sales Influencer to watch for 2019.”
[caption id="attachment_6107" align="aligncenter" width="700"] Mount Hood – Portland, Oregon[/caption]
You can listen to the full episode with Kasey Jones here:
A born entrepreneur and self-starter, Lance Tyson is an authority in the sales world with a passion for developing strong business leaders.
After a fifteen-year run, Lance sold his interest in Dale Carnegie in order to form a new company, Tyson Group. The focus of Tyson Group is to diagnose your sales team and propose solutions that deliver results that make sense for your organization and needs. We aren’t just a company that provides training—we are a partner that provides solutions
You can listen to the full episode with Lance Tyson here:
Jeremy Goldman “You can’t get your whole satisfaction from getting to the top – the satisfaction needs to be the whole journey”
Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade.
Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions.
You can listen to the full episode with Jeremy Goldman here:
Jonathan Slain a financial expert, had to borrow a quarter of a million from his mother-in-law. Today he owns the site RECESSION.COM.
Jonathan Slain’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” came out in September 2019 and is a #1 Amazon Best Seller.
Jonathan was Valedictorian of his graduating class and had the highest GPA ever in the history of Shaker Heights High School, where he was also voted “Next Bill Gates and Least Likely to Lose his Virginity.”
[caption id="attachment_5748" align="aligncenter" width="500"] Jonathan and his wife in Japan.[/caption]
You can listen to the full episode with Jonathan Slain here:
I hope you enjoyed this episode.
If you didn’t listen to the previous “Mountain Episodes” you can find them here
Now you can choose whether and what you would like to do next as a reaction to this episode.
As I see it you have 4 options.
First, you can of course do nothing that has to do with this show, go to do whatever you want or planned or just switch to the next podcast.
Second, you can enjoy the stories, be inspired and take the courage and massive strength needed to take your entrepreneurship to a much higher level than you did in the last few months.
Third, you can choose one or more of the inspiring successful interviewees, their stories you love best, or choose me, to connect, ask questions, find what else you can learn from them (they all have plenty of free very professional content on their sites) or even find out if they can be your mentor if they give that service.
And last, but not least, you can download my free guide for the 7 elements of Entrepreneurial Business Success that will help you make the best plan for the coming months and reach your goals of 2020.
Until next time… Bye, Bye.
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