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Neville Medhora Talks Copywriting - Neville Medhora EPISODE 24, 13th January 2021
#24: How Doctors Communicate Effectively w/ Doctor Natasha Kathuria

#24: How Doctors Communicate Effectively w/ Doctor Natasha Kathuria

Doctors have to give people tough advice they often don’t want to listen to. In this interview we find out the best ways to communicate to someone so they take a tough action.

As a copywriter I’m curious of the best ways to get people to comply. So we did interviewed an ER doctor who’s seen it all.

Dr. Natasha Kathuria is an ER Doctor and Global Health Specialist. She trained at Emory University and Mount Sinai Medical Center, and got her MPH in epidemiology at Columbia University, she used to teach at Cornell’s Medical Center and has worked in 11 different countries.

Follow Dr. Kathuria:

🌇 Instagram: https://www.instagram.com/natashakathuriamd

🐦 Twitter: https://twitter.com/nevmed

Follow Copywriting Course:

🖥 Website: https://copywritingcourse.com

🐦 Twitter: https://twitter.com/nevmed

👨🏼‍💼 Members Area: https://members.copywritingcourse.com

▶️ YouTube: https://www.youtube.com/kopywriting

Here’s some of the topics we cover in this interview:

Convincing people to do something:

- How do you communicate with patients that aren’t receptive?

- You say “lose weight” but they don’t want to….how do you approach this?

- You say “change this behavior” but they don’t want to….how do you approach this?

- When do these changes finally sink in for them?

- Do you act aggressively or compassionately, which works best?


What it’s like being interviewed by large news outlets:

- A really cool thing about Natasha is that she’s been on the news a trillion times since the pandemic. ABC News, CBS News, BBC News, FOX News, the Globe Post, Vox Media, Business Insider and TIME Magazine. 

- How do these interviews usually go down?

- Do they kind of “nudge” you what to say?

- How long are they vs how long do you appear on air?

- Is giving advice to large groups of people different than giving advice 1-on-1?

Social Proof as a doctor:

- Do people react to you differently when you wear a coat and stethoscope?

- The difference between a young woman vs a man wearing a white coat.

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