For several years now, there has been tension between the different approaches to retail - most notably - which is best, stores or online. And in particular, if retailers should focus their efforts into physical stores or double down on website and ecommerce. And where do aspects like omnichannel retail and unified commerce fit in? So in this episode, Oliver Banks dives into the challenge to find the best option for you.

Listen in to this episode to discover:

• Advantages of different approaches.
• Why DTC is nothing new.
• The answer to the ultimate question - should your retail business focus on stores or online.
• And what Indiana Jones has to do with all of this.