Technology has significantly changed the way we do and think about business.

What particularly interests me is the trend of companies partnering up at a prototype or pre-prototype stage, without having the ability to test the product.

This way startups are able to leverage userbases from existing companies and vastly speed up the feedback loop.

If we include social media in the mix, startups are able to brand, for free, to a massive audience (if done well), getting even more responses from the market.

I guess it's safe to say that it no longer makes sense to wait with selling your product until it's finished. Speed kills after all.

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