Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance of brand tracking as a tool for marketers to understand consumer behaviour and demonstrate impact, as well as some great advice for what you should/shouldn’t be tracking as a KPI. Plus why marketers should be sceptical and develop their skills in critical thinking to challenge market research.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/rbambri

Bamboozled.co

Resources/brands mentioned in this podcast:

www.kantar.com

Pentland brands

www.britvic.com

www.vodafone.co.uk

Heineken

Kellogg’s

Grow – by Jim Stengal

Richard Shotton review of Grow

Factfulness – by Hans Rosling

www.nike.com/gb

www.adidas.co.uk

The Attention Economy – by Karen Nelson-Field

Shann Biglione

Mark Richardson

Byron Sharp

Les Binet

Peter Field

The Halo Effect – by Phil Rosenzweig

Andrew Ehrenberg

Bernard Shaw

Judy Ramani

How Brands Grow – by Byron Sharp

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com