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Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160
Episode 16022nd February 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160

Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker.

He's just published his new book, Rise of the Youpreneur. I'm delighted Chris included my own business as a case study in his book. We chat about how he built the Youprenuer community, planned the book and the writing process.

Welcome to episode 160 of the Marketing and Finance Podcast.

We chat about:

  • What a Youpreneur is
  • Steps to take to make your business future-proof
  • Where the idea for the book came from
  • The story of how Chris built the Youpreneur community and what it does
  • How Chris structured the book
  • The writing process explained

Who is Chris Ducker?

Born and raised in London, Chris’s career started in publishing and events planning. He moved to the Philippines, worked as a consultant for a few years, before setting up a recruitment hub and a co-working space.

This led to the Youpreneur community, which sits alongside Chris’s personal brand. He has 460 employees and says “scotch, Star Wars and playing with his kids” are what makes him tick.

He’s a serial entrepreneur, running several big businesses. He specialised in helping people find virtual assistants. This led to his first book, Virtual Freedom.  He later pivoted into the supporting Youpreneurs.

Links and Show Notes.

For links to the books and apps mentioned by Ben, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.