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What Is Your Problem? Focus on solving the biggest problem for your audience
Episode 30513th June 2023 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:09:46

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In this episode, Tara breaks down how to start putting together an AWESOME online course experience. Want to know why people will pay you? To help you solve the biggest problem they are having in their journey...tune in to learn more.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Transcripts

Tara Bryan:

Hey, everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

Tara Bryan:

you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time or team to your business? If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode of the course building

Tara Bryan:

secrets podcast. In this episode, I'm going to talk about

Tara Bryan:

what is your problem? Alright, so, so often when people are

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coming to me to talk about building an online program,

Tara Bryan:

really starting to claim their expertise, the biggest, the

Tara Bryan:

biggest place where people struggle is what and how to put

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their course together, right? Like, so how do you go from

Tara Bryan:

being really good at something, maybe helping some customers

Tara Bryan:

with it, to turning it into a packaged online experience?

Tara Bryan:

Right, because there's a big shift there that needs to

Tara Bryan:

happen. And one of the the foundational pieces to think

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about is what problem you're trying to solve. So when you

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look at your expertise, what you're really excited about what

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you're really good at what you're passionate about, usually

Tara Bryan:

people don't have a problem, you know, kind of saying, This is my

Tara Bryan:

thing, right? Like, this is what I love to do. This is how I help

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people, all of the things that the the shift happens in like,

Tara Bryan:

Well, why would somebody pay to learn that from me? Why would

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somebody pay to to have me help them? And there are so many

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different reasons or so many different answers to that

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question. But foundationally, the most important answer is

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what problem is it that you can help them solve? Right? So as

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you start shifting from like, this is my thing. And this is

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what I'm an expert at, to helping other people, it's

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really looking at that target market, that you are going after

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that target audience and saying, okay, so what problem can I

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solve for this audience. And then that is the the actual sort

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of focus that you have from there on. And it's not just

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like, I'm going to teach you all of the things that I know, or

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I'm going to give you all of the information or god forbid, I'm

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going to, like literally give you everything that's in my

Tara Bryan:

head, right, that's not going to actually lead you to success.

Tara Bryan:

Surprisingly, the more focused you can be in more targeted, you

Tara Bryan:

can be on what the actual, like, micro challenges that that

Tara Bryan:

person has, in order to get to the next phase in order to get a

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transformation in order to get to where they want to go, the

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more focused you can be, the more successful your program, or

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your approach will be. Sometimes people think that's kind of

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intuitive, right? Like, if I give them everything, then that

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demonstrates my knowledge and is more helpful for people. And

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actually, it's the opposite. It is it is if you can get that

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sort of micro result for someone, help them focus in on

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how to solve that one problem. How to get past that one

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challenge that they have. That's actually where you're going to

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be most successful. You may have heard riches are in the niches.

Tara Bryan:

Right. And that's very, very true, not only niching down and

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not helping everyone, right. That's the other challenge that

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we have is usually when we say it's for everyone, it's actually

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for no one because you're not specific enough. And so you have

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to fight that need to want to help everyone you want to help a

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very specific person solve a very small, very specific

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problem that they have. And I say small, but it has to be

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significant, right? It has to be something that they need to

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solve. Not that they just kind of want to solve or they're sort

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of interested in right. Those aren't going to be the program

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ones that are gonna take off. So as you look at your expertise,

Tara Bryan:

the very first thing is, what do you want to focus on? Right?

Tara Bryan:

You, you probably are an expert in your topic, and you could

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talk about it for days and weeks and months. And you're so

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excited about it, and you love it. And it's all the all the

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things that you want to talk about. But again, it's got to be

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now when you look at who it is you want to work with, you need

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to look at like, what is the problem that they are trying to

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solve? Not? How do I give them all the things but the problem

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that they want to solve, then that problem is where you start

Tara Bryan:

focusing in on building your signature framework. So how,

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what are the steps that they need to take to solve that

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problem? And that is where you actually start to frame out what

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you're going to put in your online program? And then from

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there, it's how do you going to how are you going to teach it?

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How are you going to show up? How are they going to show up?

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How are you going to get them to that place of transformation?

Tara Bryan:

Right? So that's sort of the big picture progression of how you

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go from being an expert to actually having a program that,

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that helps people, right. So you can start charging for that you

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can start packaging it in a way that gets people a

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transformation. And the progression starts with, what

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are you really good at? And then who is it that you can help? And

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what is that problem that they're trying to solve? And,

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and once you identify that problem going as small as

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possible, going as specific as possible, and then building your

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framework, sort of your proprietary methodology, the way

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that you show up, the way that you look at it, and you teach it

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is is unique, 100% unique, even if the topic isn't unique, the

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way that you show up and teach it is unique, your framework,

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nine steps, seven or nine steps, however you want to do it. And

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then you take that and that is then where you can start

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building an online program to help serve your people. And

Tara Bryan:

incidentally, when when you create that proprietary

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methodology, it can be used all over your business, right? It is

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your, your method that you use to help people become

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successful. So you can use it in consulting services, you can use

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it in a workshop, you can use it in an online program, you can

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use it in a product, you can use it in, you know, whatever else

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you can dream up, right? Because it foundationally becomes the

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way that you help somebody solve that problem. And so definitely

Tara Bryan:

use that, as you are framing out all of the different parts and

Tara Bryan:

pieces of how you help someone. So we'll dive into specifics of

Tara Bryan:

that. But in this podcast, what I wanted to just cover was how

Tara Bryan:

do you get from sort of expert to an online program? What does

Tara Bryan:

that look like? And the big picture is what I just mapped

Tara Bryan:

out. So if you're new to this game, and you're thinking like,

Tara Bryan:

Well, everybody's, you know, telling me I should package my

Tara Bryan:

expertise, and I should do something with this. That's how

Tara Bryan:

you get from sort of that concept of I'm going to, I'm

Tara Bryan:

going to create a side hustle, I'm going to create a business

Tara Bryan:

around this, I'm going to just help people with my expertise.

Tara Bryan:

That's how you get there is you you first determine what your

Tara Bryan:

expertise is. Then you find that audience you want to work with

Tara Bryan:

and then what's the problem that they have that you are uniquely

Tara Bryan:

qualified to solve. You identify those things, and you are in

Tara Bryan:

business. Alright, there you go. That is my just small tip for

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