Welcome to the new episode of the eCommerce Growth Show Global.
Google is on the verge of dipping all the cookies in milk and devouring them one by one 😱😱
But what will the advertisers and marketers do once the cookies are gone? How does “cookieless tracking” work?
What is “cookieless tracking” anyway?
Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?
Umut Çakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.