Shownotes
Welcome to the new episode of the eCommerce Growth Show Global.
Google is on the verge of dipping all the cookies in milk and devouring them one by one š±š±
But what will the advertisers and marketers do once the cookies are gone? How does ācookieless trackingā work?
What is ācookieless trackingā anyway?
Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?
Umut Ćakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.
-https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/privacy-and-trust/google-marketers-privacy-environment-adaptations/
-https://www.whatisagoodbouncerate.com/