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REVEALED | The Truth Behind Cookieless Tracking
Episode 223rd December 2022 • The eCommerce Growth Show Global Series • Segmentify
00:00:00 00:11:29

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Welcome to the new episode of the eCommerce Growth Show Global.

Google is on the verge of dipping all the cookies in milk and devouring them one by one 😱😱

But what will the advertisers and marketers do once the cookies are gone? How does “cookieless tracking” work?

What is “cookieless tracking” anyway?

Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?

Umut Çakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.

-https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/privacy-and-trust/google-marketers-privacy-environment-adaptations/


-https://www.whatisagoodbouncerate.com/

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