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The Whole Marketer Ep86 - Ageism with guest Nicky Bullard
22nd November 2022 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:34:25

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Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace.

Ageism is categorising or stereotyping people based on their age that has a negative outcome – either misrepresentation or not being represented at all. In a study*, 88% of over-55s said they feel unhappy about the way advertising treats them – not only is this a missed commercial opportunity but we have a responsibility to shift perceptions for a more respectful and inclusive society as a whole. 

Abby’s guest is Nicky Bullard, Group Chief Creative Officer for MullenLowe Group UK and a creative powerhouse for the advertising industry. Nicky was named as one of Ad Age’s Leading Women of Europe, had featured in the Financial Times HERoes List 3 times, was recently featured in Campaign’s Top 20 Creatives and was just named Campaign’s Agency Leader of The Year for Customer Engagement. 

In this episode, Nicky shares why she is so passionate about challenging the representation of over 50s, missed commercial opportunities and the impact of stock imagery and casting for stereotypes. Plus Nicky’s career highs and lows. 

*The Invisible Powerhouse report mentioned in this episode can be download here: 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Nicky Bullard | LinkedIn

This podcast is sponsored by Labyrinth Marketing 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to