We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign.

That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective.

To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.

0:00 How to Double Your Paid Ad Performance

1:18 The Google and Meta network

2:13 LinkedIn

3:02 TikTok

4:10 Snapchat

4:27 Pinterest

5:20 Twitter

5:49 Reddit

6:10 Bing

6:39 Yahoo

6:58 Amazon

7:10 AdRoll

7:44 Taboola

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   

 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: https://twitter.com/solutions_8

Instagram: https://www.instagram.com/solutions_8/

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleperformancemax #googleadsbestpractices

In the world of paid ads, there's one tool that rises above

2

all others in terms of amplification.

3

Here's what that means.

4

There's one tool on your tool

belt that will amplify everything

5

else that you're doing, paid and

organic, sometimes by double.

6

And that tool is re marketing.

7

Re marketing.

8

I have consistently seen strong

re marketing campaigns double

9

the efficacy of paid marketing.

10

As a matter of fact, my business

is a perfect example of that.

11

Our cost per lead used to

average about 500 bucks.

12

And when we ran remarketing

campaigns to a company, our normal

13

campaigns, it cut it into half.

14

It's sub 250.

15

it's an amazing ability to move

the needle without much cost.

16

That's what's really cool is

marketing campaigns are effectively

17

free in some instances because

you don't pay unless somebody

18

clicks and you want them to click.

19

Or if you do pay, you're

paying the lowest CPMs.

20

Available instead of that ad network.

21

There's a term that I learned from my

buddy Alrick Heck called omni channel

22

remarketing, which is something that he

espouses heavily and I just stole from

23

him shamelessly And it means that you

want to run remarketing campaigns on

24

every single channel possible So in this

video i'm going to talk to you about

25

all Of the channels that we use to run

remarketing for ourselves and channels

26

that you should use to run remarketing

for you So first usual suspects easy

27

breezy lemon squeezy the obvious ones

google which includes youtube And meta,

28

which is Facebook and Instagram you

have to be running remarketing campaigns

29

across all of these, no matter what.

30

If you're not doing that, you're

leaving money on the table, truly.

31

If somebody comes to your website

and doesn't buy, which statistically

32

speaking is everybody, adjusted for

margin of error, nobody buys from you.

33

Right?

34

The average conversion rate

on a website is sub 2%, which

35

is effectively zero people.

36

So, if somebody comes to your

website and doesn't buy, you want

37

to remind them that you exist.

38

Now, you can sculpt.

39

So you can say, Hey, only remarket

to people who didn't buy, meaning

40

only remarket to people who didn't

land on my, thank you page.

41

And maybe remove people who bounced

within 10 seconds, cause they

42

obviously weren't applicable.

43

Or maybe prioritize people that weren't.

44

Pricing page or my demo page so you

can sculpt these audiences, but make

45

sure you're running remarketing Google

network and the meta network no matter

46

what number two especially if your

b2b is LinkedIn LinkedIn 41 percent of

47

millionaires use LinkedIn according to

source con it is The nice thing about

48

LinkedIn is it's effectively blue ocean.

49

It's smaller than Google and Meta.

50

But the LinkedIn users

actually really engaged.

51

And I learned this the hard

way, kicking and screaming.

52

This was recommended to me

by my friend Christine Marie.

53

She said, don't sleep on LinkedIn.

54

I said, you're crazy.

55

LinkedIn is just, place where

people go to spam me in Messenger.

56

And yet we started posting

organically on LinkedIn.

57

It was an unbelievable how easy

it was to get an engagement and

58

how high value the engagement was.

59

Real comments, real

conversations, real discussions.

60

LinkedIn is taking the place of what

Twitter used to be in a lot of ways.

61

And so people using LinkedIn are going

to be exposed to your remarketing ads.

62

So make sure that you, use LinkedIn

remarketing because very, very, very

63

often you're marketing in a silo.

64

Next up, tick tock, tickety tock.

65

We're part of a beta program with

TikTok, where we're using TikTok in order

66

to amplify other marketing channels.

67

Re marketing on TikTok is

an absolute no brainer.

68

Now, marketing on TikTok really depends

on your avatar and your audience.

69

But the reason I say re marketing on

TikTok is a no brainer is because if

70

somebody's already been on your website,

they might as well see you in TikTok.

71

And the nice thing about TikTok is...

72

Permeation and penetration is

easy because people consume

73

an insane amount of content.

74

Absolutely insane amount of content.

75

Don't think that because your avatar is

a little older, they're not on TikTok.

76

I've actually seen the numbers shared

by TikTok themselves and that was true.

77

At the outset, but tick tocks, largest

and fastest growing audience is actually

78

veers a little older than you'd assume.

79

I think it's over 30.

80

So use tick tock and again, from a

remarketing perspective, it makes all

81

the sense in the world because you're

only going to remarket to users who've

82

actually already been on your site.

83

So it doesn't cost you anything

if there's nobody to market

84

to, then you just don't pay.

85

Same thing with Snapchat,

which is next up on my list.

86

Snapchat is it's not the darling that it

once was, but it has a strong contingent

87

of traffic, and the benefit of remarketing

on Snapchat is it costs you nothing.

88

Like, that is super, super cheap traffic.

89

Same thing with Pinterest.

90

Pinterest has super small

numbers, but they're mighty.

91

They're small but mighty.

92

And people in Pinterest are super

engaged inside of Pinterest and they

93

spend a lot of time in Pinterest.

94

And they take ownership over their, space.

95

You'll notice certain

profiles are like that.

96

Certain social networking sites and

content sites are like that people really

97

assume ownership over their Pinterest

spaces their Instagram spaces But not

98

quite as much over their Facebook profiles

or their LinkedIn profiles Let's say and

99

I think a lot of that has to do with the

UI how customizable the UI is obviously

100

But because people are so heavily engaged

inside of Pinterest the time in the site

101

is is pretty high for the average user.

102

So they spent a lot of time in app

and it's a great place for them.

103

it's neural association.

104

They're seeing your brand,

your face your logo, your

105

products, your website, whatever.

106

And that helps you hit those

500 touches that we have to hit.

107

Next up is Twitter.

108

Don't sleep on Twitter Building a

community is one of the strongest things

109

you can possibly do and then exposing

that community to your message especially

110

if somebody's already expressed interest

is Very powerful and again Twitter

111

traffic is so cheap I think we max out

our Twitter remarketing capabilities at

112

like 150 a month or something insane.

113

And I spend, 200, 000 a month in ad spend.

114

it's unbelievable how many people

you can get out in front of

115

inside of the Twitter ecosystem.

116

Next up would be Reddit!

117

Smartest people in the world are Reddit.

118

Smartest people in the world

are on Reddit, I should say.

119

The smartest people in

the world are on Reddit.

120

They're also the meanest

and most immature.

121

But they're brilliant and if your customer

base is on Reddit, then meeting them where

122

they are can be really, really helpful.

123

Bing, Microsoft's Bing, which by

the way is actually, improving

124

in efficacy since the rollout of

ChatGPT, which is integrated in

125

some of Bing's search capabilities.

126

We've used Bing pre Chat

GPT, and it's really helpful.

127

The average Bing user is less clicky

so they search less, they spend more

128

time on site, and they click less,

which means that when you do have

129

them engaged, you really own them.

130

They're less likely to abandon ship.

131

And again, traffic is super cheap.

132

Yahoo!

133

To be honest I know nothing about this.

134

Nor have I tested it.

135

But it came up in my research on

strong remarketing channels and was

136

recommended by some thought leaders that

I have a mild amount of respect for.

137

So, feel free to test Yahoo!

138

If you'd like.

139

Same thing with Amazon.

140

I've never run remarketing inside

of Amazon but I know it's possible.

141

And so if you are...

142

An Amazon seller, then you should

probably be using Amazon, and I didn't

143

want to leave it out of my video

because it didn't feel comprehensive.

144

One tool that I have used is AdRoll.

145

AdRoll is interesting.

146

It's a, it's a pocket of traffic that

it feels like a black hat network.

147

Right?

148

Like everywhere that AdRoll exists

feels like a website that's probably

149

going to get shut down someday.

150

For, selling illegal

Viagra pills or something.

151

But, again because it's remarketing

you get some really honest

152

shots at getting back in front

of people that were interested.

153

And again, the traffic is

super cheap, worth trying.

154

Last but not least, Taboola.

155

And there are others, by the way, there's

Taboola, Outbrain I forget the third.

156

That big one, but there's a bunch of

these content networks where you can

157

remarket with content specifically.

158

The only one that we've used is Taboola.

159

Traffic is super cheap.

160

delivering ads disguised

as editorial content.

161

So it's not like you can't just copy and

paste your normal marketing campaigns.

162

You actually have to.

163

create something that fits inside of

the tubal ecosystem, but if you can

164

create that it can be really helpful.

165

Here's the thing, not one of these

networks is going to make or break you.

166

But if you add them all together, you

end up being what I affectionately

167

refer to as digital herpes.

168

People tell me that all the time.

169

They're like, dude, I

cannot get rid of you.

170

And what they don't realize is that,

you know, they think I'm like internet

171

famous and a ubiquitous truth.

172

It's just them.

173

They went to my site or engaged

with one of my profiles, and now

174

I'm going to follow them around

until they buy, die, or unsubscribe.

175

And you can do the exact same

thing, and you can do it for

176

not nearly as much as you think.

177

And because of the amount of money we

spend driving traffic, and that just

178

doesn't mean paid traffic, by the way.

179

I don't, even if you're not driving

paid traffic, if you have a podcast

180

or a YouTube channel, and you're

having a social organic, you're

181

still spending money, right?

182

Time is money, money is money.

183

And getting people to the site

and then having them not convert.

184

Is a travesty remind them that you exist

with some of these networks you can follow

185

people around for years give yourself

that opportunity you've probably if

186

you've been following me for any length

of time heard me talk about the 500 touch

187

rule People think it takes seven touches

before somebody's ready to convert google

188

did a multi year multivariant study that

showed it takes 20 touches For a candy

189

bar and up to 500 touches for an airline

ticket chances are what you're selling is

190

either As complex or more complex than an

airline ticket, which means you need to

191

get 500 touches in front of that person.

192

And the, the, really the only way to do

that effectively is with remarketing.

193

You know, and 500 might be mildly

hyperbolic, depending on, I mean, even

194

though it's data driven from Google,

depending on the industry that you're in.

195

But let's say it's 50, right?

196

Or 20.

197

Remarketing is the path.

198

This is the way.

199

So I'd love to know if you have

remarketing channels that I missed,

200

or you've tried the two remarketing

channels that I mentioned and haven't

201

tried which are Amazon and Yahoo.

202

I'd love to know any pro tips

you have or advice, tips, tricks,

203

hacks, best practices, et cetera.

204

Otherwise, if I've provided you any

level of value, like, comment, subscribe.

205

Press those buttons, and

I'll see you tomorrow.