Let's not ignore the power of Facebook as a business owner! In today's episode, we'll look at the best ways to use your time wisely to grow your business using Facebook.

Facebook attracts users of all generations. You can target audiences with not just demographics, but also by lifestyle characteristics such as interests, behaviors, or hobbies. You can also drive traffic directly to your site with multiple links on your Facebook page.

The 4 Attraction Strategies discussed in this episode are divided in to 4 sections: Low Prep, High Prep, High Output, Low Output - and these are my own opinion!

This is just a general guide and does not indicate that one strategy is better or worse than another. Try some of the strategies and see how it does for you if you utilize Facebook!

Let's connect!

• TPT Store: The Southern Teach
• Website: thesouthernteachdesigns.com
• Instagram: @thesouthernteach.designs
• Facebook: The Southern Teach Design and Branding

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Kirsten 0:04

You're listening to the creative teacher podcast, a show for busy teachers looking for ways to engage, inspire and make an impact in their teacher businesses. I'm Kiersten, a teacher business owner who is all about simple and actionable tips, strategies and resources that result in wins, big or small. If you're looking for that extra spark of creativity, you've come to the right place. Let's dive in together.

Alright, so my first attraction strategy that I'm going to talk about is low Prep High outcome, and that is ads. So this could entail Facebook ads, and Instagram ads, they're the same thing, you set it up in ads manager. And if you can select where you are showing your ads, and you can do both Instagram and Facebook, it is fairly easy to set up an ad when you're already having to take photos and you have description copy kind of already set up. So it's really you know, it's really easy to create the ad creatives, the photos and images and captions. And it's just all a matter of just testing things out and seeing what's working and what audiences you're utilizing. And this can be really just great that you know, you're repurposing from your product listing or off of your landing page. And there's a variety of different things you can set up you can set up a traffic ad you can set up a sales or lead ad. You can set up have an awareness ad. And it's just really great. It's kind of fun, I love testing out ads. In the last, you know, six to eight months, I've loved being able to to kind of test things out a little bit more than I normally would. Because I do feel a lot more confident in setting up my Facebook ads and all of that. And I can see results, I'm tracking it with UTM codes, which is something I definitely recommend. I hadn't been doing that before. And also just making sure my Facebook pixel is attached, you can actually if you want to send a sales ad, and send traffic to your TPT store or specific product, definitely make sure you're setting up that Facebook pixel that is enabled. This is a I believe, for premium TPT users, you just go into your settings in your account, and you can set up your Facebook pixel and just attach it with your ads manager. So you can see how many people are adding it to their car, how many people are viewing it, how many people are adding it to their wish lists. One statistic I wish they had that I hope maybe will be coming in the next year or so is seeing who actually purchased that's the only pixel like it's the only thing it can't track is to see like who actually purchased you can only see up to add to cart which mean it's better than nothing, right. But that's why I also recommend when you do have a link to that specific product that you use a UTM code rather than the regular resource link. So that's just kind of like an added tip in there for you to help you with if you're doing any sales ads that are directed to TPT.

All right, next low prep, low outcome, and that is Facebook Lives. It might be scary to go live on your Facebook page or in your Facebook group. But you might be surprised lives can encourage followers to know like and trust you when you are sharing content in general in your niche. So sometimes, I've done I don't think I've really done any impromptu lives on my Facebook page, but I will go live in my Facebook groups, whether that's through the spice up your store challenge, or I have a workshop in my social studies Facebook group, and I have it scheduled in advance just to kind of see who's interested in you know, coming to the actual live. And I do get engagement in the moment. I just think it's just you know, it's I maybe the depending on what you're preparing, I guess it there's a difference between kind of going live for a few minutes talking about something off the cuff versus like having a planned out, you know, workshop or specific topic that you're going to talk about. So depending on what it is, I feel like as far as like, just depending on your audience, you might get really high engagement, so people buying from you, or it might be that just people are commenting but nothing's really coming from that but at the most I feel like what does happen that is beneficial is that people are learning something from you and they're gradually built, you know, one step closer to potentially purchasing from you. So that's always a bonus.

The last attraction strategy that we're going to talk about is Facebook pages. that I consider I'm gonna bucket this into high prep. But just to the nature of it, it's a Facebook page, it's like the first thing people will see, like, just like you're going into Instagram profiles, you go into Facebook pages, but it's also low outcome, I feel like especially in the last couple of years, it is interesting how little engagement you get with posts. And even when you're posting natively in the meta business suite, I just feel like, there's just not as many likes or comments, compared to even on Instagram, it's really interesting. In general, setting up and maintaining a Facebook page can be a lot of work on your end, especially just making sure things are up to date. But when people are coming across your page and are following, this can eventually drive plenty of traffic to your store, I find like there's kind of this effect, when I'm running lead ads, people are like, Okay, who is this person, they click on the profile, they see my Facebook page, I have to keep those posts active, I can't just like I feel like I just can't leave it there. So people think I'm just ghosting them that I just have a random ad showing without actually being an active participant on Facebook pages. So I just feel like, I'm obligated to make sure I'm posting things each month. But I just really don't get a lot of engagement compared to groups and ads and all of that kind of stuff. But in general, it's kind of also like people are clicking on my website or clicking on a post or a TPT resource. And so it just kind of all comes together. People still like Facebook pages.

And you know, it's just kind of the nature of things, I guess, maybe what could be beneficial is utilizing the, you know, kind of that there's Instagram reels. And now, there's a Facebook reels version. I don't know if that's the right word, but video version of reels on Facebook, maybe that could be great. I've seen plenty of content. That's been it's like, I'll look at a reel that's on Facebook. And I can see it's connected to Instagram, and I ended up following people on Instagram, because of what I saw from them on Facebook. So I mean, it could be worth looking into is making sure you're posting video reels on your Facebook page. So you can get people you know, kind of connected with you. But in general, just to recap, we have low prep, high outcome ads, high prep, high outcome Facebook groups, low prep, low outcome, Facebook Lives, and then high prep, low outcome Facebook pages. So let's just talk about if you want to let's chat DME on the southern teach dot designs. Let me know what your favorite attraction strategy is, and which one you found the most success with and which one is low or high prep for you. I can't wait to hear from you. All right, well, that is the end of this week's episode. I hope you have a wonderful rest of your week.

Thanks for listening to the creative teacher podcast. If you enjoyed listening to today's episode, feel free to subscribe and leave a review. I'd love to hear your feedback. You can also follow me on Instagram at the southern teach dot designs. Have an amazing day.