Meet the wonderful Kevin Chesters, author of Amazon bestseller the Creative Nudge as shares his knowledge from years of experience leading strategy for both creative agencies such as Saatchi and Saatchi and his clients. He gives us some unmissable tips on brand building, and how to overcome the evolutionary and societal forces challenging our creativity and how to live a happier, healthier, wealthier life.

Kevin Bio

Kevin Chesters has 25+ years’ experience leading strategy for both agencies and clients – including W+K London, Saatchi & Saatchi and most recently as CSO at Ogilvy. He has also been the Head of Strategy on the client-side for British Telecom. He is a prolific industry commentator and lectures on creativity and storytelling at four UK universities. His first book, “The Creative Nudge” was an Amazon best-seller and he is now writing his second

 ● [00:00] – The Edge – up to date creative news and views

● [02:43] – Kevin explains his latest shift in direction

● [03:59] – Creativity - the problem with the misuse of the word

● [05:30] – How our brains have evolved to react to the new and the different.

● [13:39] – The tribe and the societal impact of being different

● [18:45] – Where are the beans? The Von Restorff effect and Optimal Distinctiveness

● [22:48] – Kevin talks about his book, The Creative Nudge and why he wrote

● [29:38] – Nikki and Kevin discuss the impact of AI on creativity and technology hype cycles

● [40:23] – Kevin’s Doubting Doris story, his grandmother’s life and the inherited impact.

● [43:45] – Tip for dealing with self doubt.

● [50:24] – Creative Adventures

 Four Creative Nuggets

-  “Never fear getting old. The alternative for getting old isn't anything you want to aspire to.”

-    “When new technology shows up, it's a little bit like an uninvited, unexpected guest turning up at your dinner party.”

-   Sigourney Weaver said, “Please God, don’t let me be normal.” Different is good.

-    “Would you stand in front of your boss and say “I’m not original?” Everyone is creative.

Links

Kevin

https://kevinchesters.com/

https://thecreativenudge.com/

https://www.linkedin.com/in/kevin-chesters-953818a/

 The Edge

8 Ways To ‘Think In New Ways’ (forbes.com)

Nikki

https://nikkivallance.com/the-creative-switch-podcast/ 

https://www.nikkivallance.com/join-creative-switch-community/ 

https://www.twitter.com/Nikki_Vallance/ 

https://podchaser.com/TheCreativeSwitch/ 

Afflliate Links

Alitu: https://alitu.com?fp_ref=nikki-53

Captivate: https://www.captivate.fm/signup?ref=njg4ytq

Tune in for the next episode , where self-taught, author, illustrator and animator, Lorna Gibson shares the moment when her path crossed with that of Stephen Fry!