Shownotes
Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler.
Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities.
You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy.
“You undercut your power when you need to be liked by everyone.” - Sue Rice
Some Topics We Discussed Include:
- Ways to gather pain points of your audience
- Headlines that work to get those high open rates
- A copywriting trick that has proven results
- How to connect with your audience by watching Netflix
- The yin and yang of email marketing
- Why everything is the same in today’s marketing and how to set yourself apart
- What you should not be talking about in your message
- Storytelling tips to make your communications more interesting
- And much, much more!
Contact Sue Rice:
- SueRice.com
- Email: sue@suerice.com - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people
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