Bring up the word “sustainability” in a meeting and you can almost hear the eyes roll, but this issue isn’t going away. Is there a way farmers can demonstrate their sustainability, build on it and perhaps grow profit? It’s possible.

Liz Hunt, head, Sustainable and Responsible Business, Syngenta, explored the concept in the latest episode of Around Farm Progress. While that word, sustainability, has many definitions, Hunt helps narrow the scope and discusses practices farmers may already be doing that can help.