In the first interview for the 'What's Next podcast, Karim Kanji speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index.
Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.
Jane runs the Australian and NZ operations of Standard Media Index, a global provider of real-time advertising expenditure data, a business she co-founded in 2009.
A former media editor of The Australian, Jane's background is in media, a business journalist specialising in the sector for 15 years. Media remains Jane's passion, although these days she's focused on SMI's business development and innovating in the reporting of new and essential ad spend metrics. They've recently introduced the world's first Future Ad Demand data and are leading the way in reporting Digital Ad Formats (Online Video, Audio etc.) and Static and Digital Outdoor Ad format expenditure data. They're now working on the first pricing metric for Digital media. Jane has a BA (Journalism) and a Graduate Diploma in Applied Finance and Investment.