What does cutting your hair have to do with finding your life's purpose? For today's guest, it was everything.

Renae Williams spent years in the financial industry, straightening her hair since childhood because society told her that was the standard of beauty. But when she finally made the decision to cut it all off and return to her natural curls in 2012, she discovered something unexpected: the journey wasn't just about hair – it was about reclaiming her authentic self.

In this powerful episode, Renae shares how a simple haircut turned into a life-altering journey of self-discovery that ultimately led her to leave her corporate career and build Coco Bella Natural, a haircare company with a mission that goes far beyond products.

In this episode, you'll discover:

• Why Renae felt unattractive and insecure immediately after her "empowering" haircut (and what changed)
• How she accidentally became an influencer by starting a natural hair support group on Facebook
• The health issues caused by chemical hair straighteners that forced her decision
• Why building community came six years before building products – and why that matters
• How self-esteem works like a muscle that gets stronger with practice
• The difference between being private versus being secret as an entrepreneur
• Managing hyper-growth during the pandemic while still working a 9-to-5 job
• Why people don't buy products – they buy into the person behind them
• How to balance giving freely while building a sustainable business

Key insights:

• Beauty isn't what you see – it's who you are on the inside
• Your authentic self is your superpower, and no one else can be you
• When people remember you, they remember how you made them feel, not how you looked
• Freedom means being able to walk through the world without being bound by others' opinions

Renae's story is a testament to the power of authenticity, transparency, and showing up as your whole self – even on the bad hair days. Her journey from corporate employee to purpose-driven entrepreneur proves that sometimes the biggest business opportunities come from simply being real with people and building trust over time.

About Renae Williams: Renae Williams is the founder of Coco Bella Natural, a haircare company dedicated to helping women embrace their authentic selves. With a background in finance and management in the banking industry, Renae never planned to become an entrepreneur. But after cutting off her chemically straightened hair and returning to her natural curls in 2012, she discovered her true calling.

Renae created a natural hair support group on Facebook that grew into a thriving community of women seeking not just hair advice, but empowerment and self-acceptance. For six years, she freely shared knowledge, reviews, and encouragement before ever launching a product. When she finally introduced Coco Bella Natural's haircare line, her community was ready because she'd already built deep trust through transparency and authenticity.

More than just a haircare entrepreneur, Renae is a mentor to women navigating their own journeys of self-discovery. She teaches that self-esteem is like a muscle – it gets stronger with practice – and that true beauty comes from knowing who you are at your core, regardless of what the world tells you.

Connect with Renae: Website: CocoBella602.com Facebook Community: Coco Bella's Natural Hair Community (search on Facebook)

Mentioned in this episode:

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