Ron Story discusses the different sales methodologies that exist and which one might work best for your business. Ron outlines three models: transactional, consultative, and the Challenger sale. He talks about the advantages and disadvantages of each approach so that sellers can understand which methodology is right for their customers. He also examines the current trends in selling to determine if a shift is occurring.

Find out which model Ron suggests that is becoming more prevalent as it focuses on demonstrating expertise and leading potential customers to the solution, rather than simply pushing a product. Learn more about maximizing your sales success by understanding and leveraging different methodologies.

If you're struggling to sell your product effectively and are unsure of which sales methodology to use for your business, then this episode is a must-listen as it just might be able to help you sell more effectively.

Episode Highlights

00:28 - One of the simplest ones that everybody's used to is the one that we hate, transactional selling. That's when I'm just telling you, "Hey, you want to buy this? Hey, see this iPhone? It splices. It dices. It does this." That's the guy that we see on the infomercial that we don't want to be. We don't want to be Billy with the squeegee thing. We don't want to be Billy that can scrape the stuff off the frying pan to show it to people. That's more transactional selling. I have to get above it, all my information on you, in order for you to buy something from me right now. I don't care what you think. All I want you to do is to hear what I'm saying. That's transactional selling. Used car dealers, a lot of insurance agents are that way. Does that make sense?

Let's Connect!

Connect with me on Linkedin

Check out my website Elzie Flenard (dot) com

💲Support the show with a one-time tip or monthly subscription.

🔗 Resources:

Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.

Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.

Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.

Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.

Disclaimer: I am an affiliate of Zoho One and Podcast Town.

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Connect with Ron Story

Linkedin

Website