In this episode, Ray Green dives into top sales techniques for identifying your prospect's decision-making criteria. Discover how to ask the right questions to understand what truly matters to your prospects when making buying decisions. Ray shares effective follow-up questions to dig deeper into their needs and preferences, helping you tailor your proposals and address objections with precision. Gain a competitive edge by mastering these essential sales strategies. Tune in for more expert sales insights, business growth tips, and actionable advice on navigating the sales process!